Wayfair's Black Friday is a big one compared to other retailers' Black Friday sales. For one thing, it's usually about a month long with early Black Friday deals. For another, you can get big savings — like holiday decor, furniture, and more — up to 80% off. Plus Wayfair introduced a new rewards program in 2024 which might affect your shopping strategy for Black Friday 2025.
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Wayfair Black Friday is a weeklong sale with up to 80% off furniture and home goods.
During the Wayfair Black Friday sale, the online retailer takes up to 80% off hundreds of items like accent cabinets, sectional sofas, desks, outdoor furniture sets, fire pits, sideboards, media consoles, and Christmas trees. This puts the savings on par with its semi-annual Way Day sale.
Similar to Amazon Prime Day and Ulta 21 Days of Beauty, Wayfair offers daily deals during their Black Friday sale (and throughout several weeks prior). Find something you want? Act fast.
KCL predicts the Wayfair Black Friday Sale will begin on Nov. 20, 2025.
In 2025, look for Wayfair to start sneak peek deals at the beginning of November, while their official Black Friday sale will likely start on Nov. 20. Look for weekly and daily deals to run through Black Friday.
Wayfair Black Friday doorbusters start on Thanksgiving.
Wayfair starts their Black Friday doorbusters on Thanksgiving. Expect limited-time deals on brands like Hoover, Ninja, and Farberware. Plus Wayfair will have doorbusters on their brands as well, including Nora mattresses and Wayfair Basics.
Shop the Wayfair Black Friday and earn 5% back in rewards.
Wayfair introduced Wayfair Rewards in October 2024, and it adds another layer to Black Friday. The program costs $29 per year. However, if you intend to spend at least $580, it's worth considering for Black Friday, because that's all it'll take to earn back the $29 annual fee. If you plan on making a big shopping trip during Black Friday, you could end up earning way more in rewards.
KCL TIP: Since launching its rewards program, Wayfair has been offering bonus points on certain days (up to 10% back). Keep an eye out for these types of promos during its Black Friday sale.
Top Wayfair Black Friday deals From 2024
To give you an idea of what to expect in 2025, here's a look at some top Wayfair Black Friday deals we saw during the last sale.
Wayfair Basics Sheet Set, $16.99+ (reg. $35.99) — 53% off
Latitude Run Heated Recliner Chair, $430+ (reg. $1,800) — 76% off
Serta Convertible Sleeper Sofa, $645.43+ (reg. $1,199) — 46% off
Ebern Designs Electric Fireplace, $217.99+ (reg. $507) — 57% off
Red Barrel Studio Flat Mirror, $65.99 (reg. $360) — 82% off
Look for deals and price matches at Wayfair’s sister sites.
Wayfair’s sister sites Joss & Main, Birch Lane, and AllModern have sales running at the same time. While each site has its own brand, they all fall under the Wayfair company umbrella. You’ll often see the same products listed on multiple sites, but you won’t always see the same prices. Check for the same items (likely under different names) at lower prices across all four sites before you check out.
Here's the scoop on Wayfair policies on Black Friday.
Price Matching: Wayfair doesn't price competitors or itself any time.
Rain Checks: Wayfair doesn't offer rain checks for any other their products.
Shipping: You can get free shipping at Wayfair when you spend $35 or more. However, during their Early Black Friday sale and Black Friday sale, all orders ship for free. In 2024, the dates were Nov. 21 - Dec. 8.
Returns: Wayfair typically has a 30-day return policy. But for Black Friday they extend their return window. You have until Jan 30 to return items you buy from the beginning of their Early Black Friday sales through the end of the year (in 2024, that was Nov. 11 - Dec. 31).
Expect the Wayfair Cyber Monday sale to start Dec. 1, 2025.
In 2024, Wayfair started its Cyber Monday sale on actual Cyber Monday, unlike other retailers that run Cyber Monday sales the entire weekend. We always watch for deals that hit over 80% off in this sale, and last year, that included area rugs. You can also find a good range of items for 65% to 70% off (including bedroom furniture, living room seating, and mattresses last year).
That's not to say you should skip Wayfair Black Friday and shop only on Cyber Monday. Both sales will offer nearly identical deals, based on past years. We suggest looking for items on your list during Wayfair's Black Friday sale. Then use Cyber Monday as a chance to get anything you missed, especially if you were too busy shopping other Black Friday sales.
If you're not in a hurry, consider waiting for the Way Day sale in the spring.
To be perfectly honest, all of Wayfair's big sales are pretty similar. But if we had to choose, Wayfair Way Day is actually a slightly better sale. This 3-day event happens twice per year — in April and October. And while Black Friday offers up to 80% off certain items, Way Day tends to offer 80% off a wider selection. In our experience, it really is Wayfair's biggest event.
That said, it depends what you're shopping for. You're not going to find huge discounts on artificial Christmas trees and holiday decor during the next Way Day in the spring. So if you need something for this holiday season, Wayfair Black Friday is your best bet.
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