Wayfair's Black Friday is a big one compared to other retailers' Black Friday sales. For one thing, it's usually about a month long when you consider their early Black Friday deals. For another, you can get big savings — like holiday decor, furniture, and more — up to 80% off.
Here are the most important dates you need to know for 2025:
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Nov. 10 - 19: Early Black Friday deals, with Wayfair deals up to 70% off.
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Nov. 20 - Dec. 2: Wayfair's official Black Friday (and Cyber Monday) sale, with up to 80% off.
The Best Wayfair Black Friday Deals
This year's Wayfair Black Friday deals include up to 80% off area rugs, up to 60% off living room seating, up to 45% off Christmas trees, and more. Plus, every day of the sale Wayfair will drop new 24-hour deals.
What KCL Experts Think You Should Know
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Here's when to shop: Wayfair's official Black Friday sale (with up to 80% off) runs Nov. 20 - Dec. 2. There's no pause between Black Friday and Cyber Monday, it's just one long sale.
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Check back for Daily Deals: Every day of the sale, Wayfair is dropping new 24-hour deals. So far, we've seen everything from office furniture to holiday decor.
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Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.
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Check out sister sites: Wayfair’s sister sites Joss & Main, Birch Lane, and AllModern have sales running at the same time. While each site has its own brand, they all fall under the Wayfair company umbrella. You’ll often see the same products listed on multiple sites, but you won’t always see the same prices. Check for the same items (likely under different names) at lower prices across all four sites before you check out.
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Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.
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Black Friday vs. Way Day: Wayfair's big sales are pretty similar. But if we had to choose, Wayfair Way Day is actually a slightly better sale. This 3-day event happens twice per year — in April and October. And while Black Friday offers up to 80% off certain items, Way Day tends to offer 80% off a wider selection. In our experience, it really is Wayfair's biggest event. That said, it depends what you're shopping for. You're not going to find huge discounts on artificial Christmas trees and holiday decor during the next Way Day in the spring. So if you need something for this holiday season, Wayfair Black Friday is your best bet.
Tips on How to Make Your Deal Shopping a Success
1. Shopping Options: Wayfair Black Friday is online only.
2. Holiday Policies:
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Price Matching: Wayfair doesn't price match competitors or itself at any time.
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Rain Checks: Wayfair doesn't offer rain checks for any of their products.
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Returns: Wayfair typically has a 30-day return policy. But for Black Friday, they extend their return window. You have until Jan. 31 to return items you buy between Nov. 1 and Dec. 31. However, clearance items, open box items, and appliances can't be returned.
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Free Shipping: You can get free shipping at Wayfair when you spend $35 or more. However, during their Early Black Friday sale and Black Friday sale, they often offer free shipping on all orders for certain days. In 2024, the dates were Nov. 21 - Dec. 8.
4. Membership Rewards: Wayfair introduced Wayfair Rewards in October 2024, and it adds another layer to Black Friday. The program lets you earn 5% back in rewards on your purchases but costs $29 per year. However, if you intend to spend at least $580, it's worth considering for Black Friday, because that's what it'll take to earn back the $29 annual fee. If you plan on making a big shopping trip during Black Friday, you could end up earning way more in rewards.
5. Doorbusters: Wayfair calls certain deals "door busters," meaning they come with big discounts and small supply. Wayfair usually starts their Black Friday doorbusters on Thanksgiving. Expect limited-time deals on brands like Hoover, Ninja, and Farberware. Plus Wayfair will have doorbusters on their brands as well, including Nora mattresses and Wayfair Basics.
There’s a faster way to save this Black Friday, and it’s in our app. Download the KCL app for free now .
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