The JCPenney Black Friday 2025 sale is a classic one, and it keeps some of the in-store-only traditions that many other retailers' Black Friday sales have abandoned. It also offers some of the best JCPenney deals of the year on towels, boots, jewelry, and small appliances. And JCPenney is sending some deals live early in the lead-up to the official Black Friday sale.
Here are the most important dates you need to know for 2025:
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Nov. 7 - 9: Black Friday Early Access event. Plus, the Golden Tote returned Nov. 8 (those who made a purchase in stores got a gold tote bag containing a coupon book with savings for the next eight weeks).
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Nov. 10: Daily Deals start. From Monday through Thursday, every week, through Nov. 20, a new set of limited-time deals will drop daily and be available for 24 hours only.
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Nov. 21 - 30: The JCPenney Black Friday sale. Deals run online and in stores, but stores are closed on Thanksgiving, and the giveaways will be in stores only on Black Friday.
JCPenney's Black Friday Deals Start Nov. 21
Our Top 15 Deals
Home Deals
Women's Apparel
Men's Apparel
Kids' Apparel
Beauty Deals
Accessory Deals
Kids' Toys
What KCL Experts Think You Should Know
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Here's when to shop: JCPenney's Black Friday sale runs Nov. 21 - 30 online and in stores, but the sale goes online only for Thanksgiving Day.
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Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.
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JCPenney opens super early on Black Friday: In fact, it's always one of the first stores to open (5 a.m.).
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JCPenney has special in-store-only giveaways: These will happen on Black Friday only at 5 a.m., 9 a.m., 1 p.m., and 5 p.m. This year's giveaways include the following:
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A chance to win a $500 off coupon (5 a.m.)
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The JCPenney snow globe (5 a.m., while supplies last)
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A chance to win a free Cuisinart coffee maker (9 a.m.)
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A chance to win lab-grown diamond studs (1 p.m.)
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A chance to win a Sutra Aero Styler (5 p.m.)
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JCPenney Black Friday is iconic and old school: It technically covers a 10-day span, from the Friday before Thanksgiving through the Sunday after it.
Tips on How to Make Your Deal Shopping a Success
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Shopping Options: Deals are online and in stores, but the giveaways are in stores only on Black Friday itself.
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Doorbusters: JCPenney doesn't do doorbuster deals usually, but you can consider the snow globe a doorbuster. They give it away in stores only, and it's in limited supply.
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Store Policies:
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Price Matching: One of the last remaining Black Friday price match holdouts, JCPenney’s price match policy guarantees the lowest price on an item, if you find it for less at another retailer, even during Black Friday. JCPenney boasts a “365-days a year” price matching guarantee. Just bring proof of the competitor’s price. An ad or a mobile screen should work as long as a JCPenney associate can verify it. This means if you find an identical item for less at another retailer — Target, Kohl’s, etc. — JCPenney will give you the lower price.
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Extended Holiday Returns: JCPenney gives you extra time to return holiday purchases. Anything purchased Oct. 1 or later can be returned (with original or gift receipt) through Jan. 31.
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Discounted Shipping: Shipping, which is normally free on orders of $75 or more, is usually free on orders of $49 and up during the Black Friday sale.
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Cyber Monday: JCPenney's Cyber Monday sale usually runs for two or three days. The Cyber Monday sale isn't necessarily better than Black Friday; it's just different. JCPenney's Cyber Monday sale is heavy on clothing and beauty deals, and there's usually an online code for an extra discount (30% in previous years). So our advice is to shop JCPenney Black Friday and snap up any deals you see on products you need. Then, with the pressure off, shop clothing on Cyber Monday if you didn't get the chance during Black Friday.
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