Buying limited-edition Target toys, like the Target Barbie Skipper Doll, the Squishmallows 12-Inch Bullseye Plush, or the Target Toy Shopping Cart, often feels like a race against time. And it’s not just those few — throw in Bullseye-themed board games and Target toy cash registers, and you’ve got an out-of-stock frenzy that only Target can deliver. If you’ve been eyeing items like the Bullseye WubbaNub Pacifier, you know how fast these fan-favorites disappear. When they first hit the shelves, they’re practically gone before you can even click “add to cart.”
But don’t lose hope. We’ve seen this happen before with Target deals, and eventually, those super popular items come back in stock — sometimes even at a sale price. It’s all about timing and patience. Demand eventually cools off, and when it does, you’ll find longer windows to make your move. So don’t give up, and whatever you do, avoid overpaying from third-party sellers.
In this guide, we’ll show you how to maximize your chances of buying these must-have Target edition toys, from restock alerts to using DPCI numbers, and even some insider tips to get ahead of the game. Here’s how to beat the rush and make sure you don’t miss out.
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Tips for Saving on Target Edition Toys
Use the Target toy coupon when available in October and December.
Watch for a Target toy coupon that can help you save up to 25% in October. We expect this special coupon to drop on Oct. 19, 2025. In addition to the 25% off toy coupon, we also saw a $10 off $50 or $25 off $100 toy coupon in December. Both coupons come just in time to load up on toys for the holiday season.
Ask a Target employee about restocks and know the DPCI.
When KCL wants the inside scoop, we go straight to the source. And no one has better info than Target employees themselves.
If you’re after a specific Target edition toy, ask an employee if they have it in stock or when more will arrive. Target employees are usually more than happy to help, and a little friendliness goes a long way.
Most Target stores receive shipments every day, but their most popular toys don’t always arrive that often. Target employees can usually tell you when (and if) specific items are expected in a delivery.
To make the most of your visit, bring the toy’s DPCI number. The DPCI (Department — Class — Item) is how Target tracks inventory, and you can find it under “Specifications” on the product’s page at Target.com. Give this number to an employee, and they can look up the exact item and let you know when the next shipment is expected. This combo will give you the best chance of snagging that must-have toy.
How can I check Target store inventory myself?
As long as you have the item’s DPCI number, you can look up Target store inventory yourself using the BrickSeek website or app. You’ll need to first sign up for a free BrickSeek account before you can use the tool. Then you’ll just paste the number into the search field, enter your zip code, and then choose a sort option (I like to choose “distance”).
You’ll see where the toy is in stock at a Target near you as well as the current price.
If a toy is out of stock online, sign up for emails to get notified when it’s back.
When an item sells out online and Target has plans to restock it, you can sign up for emails and get alerts when it’s available again. On the product listing, toggle the “Notify me when it’s back” slider to opt in.
Once Target restocks the item, they’ll send you an email immediately.
To make sure you don’t miss that crucial restock email, add Target to your contact list. This helps keep the alert out of your spam folder, which could make or break your chances of getting the toy you want. Restock emails come from orders@oe.target.com, so make sure to add that address to your contacts. If you use Gmail, you can easily add a new contact in your Google account settings. This simple step can save you from missing out on that must-have item.
KCL TIP: Make sure your Target Circle account is all set up with your payment info. This will help you check out faster and improve your chances of placing an order in time.
Check the Bullseye Deals eBay store for Target toy savings.
Don't want to pay full price for a Target toy? Look for offers on the Bullseye Deals eBay page (aka Target's overstock eBay store).
While the Bullseye Deals prices aren't always lower than Target.com, they can offer savings you won't get directly from Target at the time.
Take the Target Cash Register (regularly $29.99) for example. We recently found this super popular toy for 37% off on the Bullseye Deals eBay store. Plus, there's a buy one get one 50% off deal available.
However, remember to be careful with non-Target sellers on eBay, and always compare prices to Target.com. Some third-party eBay sellers can charge you up to four times the regular price for these toys.
Check the Target toy aisle first, but hunt around the store if you don’t see what you want.
Not everything at Target is placed exactly where it should be. That’s why you should always check beyond the most obvious places.
Look everywhere around the toy section, including the endcaps of aisles and surrounding departments. I always check the seasonal department, Bullseye’s Playground, and video games and books. Also, check the Target Toy Collectibles section in the back by the electronics. Outside of the toy aisle, that’s where you’ll find limited-edition collectibles in-store.
Look for Target edition toys on sale throughout the year.
Target occasionally discounts its exclusive toys, so it’s worth keeping an eye out for price drops. We’ve seen Target Edition toys go on sale for 20% off, and books and board games often fall under a buy one get one 50% off deal. These discounts pop up at different times throughout the year, so check Target.com and the Target app regularly to catch them.
If you’re waiting for a brand-new Target Edition toy to go on sale, be prepared for a waiting game—it can take time for prices to drop. But when they do, it’s your chance to save. And of course, we’ll keep you updated on sale prices and availability right here.
Related: Tried and True Target Toy Sale Tips to Help You Save
If all else fails, buy Target toys from third-party sellers on Ebay or Poshmark (but beware of price gouging).
You’ll find the same items, either used or new, on marketplace sites like eBay, Poshmark, or Mercari. The catch is the price.
These third-party sellers know these items are in high demand, especially when they’re currently out of stock at Target. So they bump up the prices to take advantage of desperate shoppers — and it can cost you two to four times as much.
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