Jenna McMahon | 

Target Toy Book 2023: Full Ad Scan & Top Tips for Saving

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Never one to be late to the holiday toy catalog party, Target’s toy catalog for 2023 has arrived at certain stores across the U.S. and we have your first look at all the pages inside, how it’s going to help you save this holiday season and more.

Inside the toy book, you’ll find Target-exclusive toys, Bullseye’s Top Toys, stocking stuffers, and holiday gifts for kids of all ages. I’m talking about this season’s hottest toys, from brands like LEGO, Disney, Barbie, Nintendo, and so much more.

Plus, you’ll uncover hidden savings throughout the pages. Just like last year, the 2023 book includes the Target Toy Coupon, offering 25% off one toy or kids’ book through Target Circle from 10/22 to 11/18. There’s even a free digital Minecraft Character Creator Item and Free Arsenal Virtual Item Code you can take advantage of on page 24 of the catalog (more on that below!).

Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best toy deals through the holiday season. And for even more money-saving tips, you can text HACKS to 57299.

Target Toy Book 2023 Ad Scan


How to get the Target Toy Book in 2023:

a target toy book being held in front of a mail box

You can always visit your local Target store to pick up the Target Toy Book 2023. They usually have copies available at Guest Services.

Target also sends the toy catalog to shoppers via mail. If you have a Target Circle account with your address saved (and set as your default), there’s a good chance you’ll get mailed a 2023 copy without even trying.

Looking for the free Amazon toy catalog? You can order three copies right now for free.

The Target Toy Book 2023 arrived in mid-October at some stores with 75 pages of top toys.

a woman holding a target toy book standing behind a target cart

The 2023 catalog is loaded with kids’ toys for all ages. The first few pages are all of Bullseye’s Top Toys, aka hand-picked favorites approved by Target’s lovable mascot.

As you flip through the catalog, you’d see pages dedicated to toys by price, age, and top brands like FAO Schwarz, Lego, Gabby’s Dollhouse, and more.

Scan any item in the Target Toy Book to find it online.

a person scanning a target toy book qr code with iphone in store

Say goodbye to circling wishlist items with a Sharpie.

Target’s toy catalog has scannable QR codes that make it easy to find and buy the items you love.

Each page has its own QR code. When you scan it with your phone, it takes you to the digital version of that page online. You can even add toys to a digital gift list and share it with friends and family.

Flip through the pages for freebies and gift card promos on select toys.

a target toy book being held in front of a computer

There’s a good chance you’ll spot a few extra ways to save in the next Target Toy Book.

The 2023 version has two freebies tucked into the pages. On page 24, you can get a free Digital Minecraft Character Creator Item by going to, and a free Arsenal Virtual Item Code with code TRGTBOARD at There’s also a QR code you can scan to grab these freebies.

In 2022, the Target toy catalog featured these freebies:

  • One free digital Roblox accessory

  • One free digital Minecraft character creator item. The catalog included a promo code and online link to claim each freebie.

  • There was also an offer for a free $10 Target gift card on select LEGO purchases of $50 or more.

Ask for a Target price match if a competitor (like Amazon) has the same item for less.

A hand holding a phone showing an Amazon listing for a toy in front of the same toy on the shelf at Target

Not many stores honor price matching during the Black Friday shopping season… but Target does.

If a competitor has the same item at Target but for a lower price, Target will match it. You can ask for a price match before your purchase or up to 14 days after.

Target price matches a bunch of retailers who also have competitive toy prices around the holidays. Here are a few:

Related:Everything to Know About the Target Price Match Policy

Use your 25% off Target Toy Coupon to save more on the hottest toys.

a woman holding a target toy book while holding a basket full of toys in store

The Target Toy Coupon for 25% off is a beautiful thing. Why? Because you can stack it on top of already discounted Target Black Friday prices.

Target will drop a Circle coupon for 25% off one toy or kids’ book on October 22, 2023, which is valid to use through Nov. 18, 2023. Most items in Target’s toy book are eligible for the coupon — but choose your toy wisely. You can only use the coupon once, online or in stores.

Related: How to Save Money on Barbie Dolls & Accessories

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