Target shoppers, check your mailbox, Target app, or the Target website. Our first KCL staffer just got the Target Toy Catalog for 2025 on Oct. 13, landing the same day it typically starts appearing each year.
Target releases its annual toy catalog in late September or early October, giving kids plenty of time to circle the holiday toys and stocking stuffers they want. The catalog is available by mail, in the Target app, and online.
The Target Toy Catalog comes with a 25% off Target toy coupon for one toy or kids’ book. The coupon is automatically loaded to your Target Circle account , so you can start saving on holiday gifts even if you haven’t received a catalog. Just log in, activate the offer, and shop online or in stores.
Want more toy catalogs? Check out the Walmart toy catalog here.
Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best toy deals through the holiday season. And for even more money-saving tips, you can text HACKS to 57299.
The Target Toy Catalog is an annual guide packed with trending toys, exclusive deals, and a special coupon.
The Target Toy Catalog is a go-to holiday shopping resource, filled with hundreds of toys, games, and gifts for kids.
What the 2025 Target Toy Catalog Edition Includes:
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25% off Target toy coupon for one toy or kids’ book (loaded to your Target Circle account)
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Gifts organized by price, theme, brand, and category, including options under $10
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A QR code in the paper catalog or a clickable link online to create your own holiday wish list
Use your 25% off Target toy coupon to save on one toy or book.
The 25% off Target toy coupon is a game changer. Not only can you use it on most items in the toy catalog, but you can also stack it with already discounted Black Friday prices. Just remember, you can only use the coupon once and only on one toy or book — whether online or in stores — so choose your item wisely.
This year, the coupon was loaded to most Target Circle members. If you don't see it, scan the signs in the toy department at Target or in the Target toy catalog to add it to your account.
Tips for Using the Coupon:
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Activate the offer in your account before checkout; it’s ready to use online, in the Target app, or in stores.
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Only one coupon can be used per toy or book.
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Each Target Circle account gets one of these coupons.
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Ask family and friends to use their coupon if they aren’t planning to.
If you don't get the Target toy catalog, you can view it in the app or online.
Online
Once available, you can browse the Target toy catalog online on Target.com and in the Target app. You can see the whole catalog in the weekly ad section of Target.
By Mail
While there isn’t a straightforward way to request a Target toy catalog by mail, you might have a better chance of receiving one if you have a Target account.
Target sends the toy catalog to shoppers via mail. If you have a Target Circle account with your address saved (and set as your default), there’s a good chance you’ll get mailed a 2025 copy without even trying.
In Stores
If you don’t receive the Target toy catalog in your mailbox by the third weekend in October, you can typically grab one in person at your local Target store once it’s released. They usually have stacks available at Customer Service.
When does the Target toy catalog come out?
Over the past few years, the Target toy catalog has arrived in our mailboxes before it appeared in stores. Our first KCL staffer received their catalog in the mail on Monday, Oct. 13. We expect the Target toy catalog to hit stores around Tuesday, Oct. 21, 2025.
Dates They've Released the Target Toy Catalog in the Past:
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Tuesday, Oct. 22, 2024
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Thursday, Oct. 19, 2023
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Wednesday, Sept. 28, 2022
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Thursday, Oct. 22, 2021
Scan QR codes in the Target Toy Catalog to see the toys online.
When you scan a QR code in the catalog, it'll take you to the online version of that product. You can scroll through pages, tap on items, and easily add them to your Target cart.
Or, if you prefer, you can handwrite your favorites (or have your kids list their most-wanted toys) on the included tear-out, usually found on the first page of the catalog.
Find thousands of toys for under $20 in Target’s Toy Catalog.
Target is making it easier than ever to find affordable holiday gifts. The 2025 Toy Catalog features thousands of toys under $20, including many new items and hundreds exclusive to Target.
Over 1,000 toys from top brands like Lego, Disney, Barbie, and Nintendo are included, and the Bullseye’s Playground section still has plenty of stocking stuffers priced under $5.
Use Target Drive Up or delivery to order toys as soon as the same day.
Use Target’s Drive Up or same day delivery to get toys as soon as the same day. Unlike the Target Toy Clearance sale, where the best deals are often in-store only, you can shop Target’s Top Toys online on Target.com as well as in stores.
You can pick up toys with Target’s Drive Up service or at the in-store pickup counter. You can also order toys for same day delivery for $9.99 or for free with your Target Circle 360 membership .
Target will only price match itself in 2025.
Price matching competitors is out the window for Target this year. As of July 28, 2025, here’s what Target will price match:
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Lower prices at your local Target store
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Lower prices on Target.com
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Lower prices in the Target app
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Lower prices on items sold by Target Plus partners (as long as the product details match exactly)
The key is that the price must come from within the Target ecosystem. You can no longer match Amazon, Walmart, or any other outside competitor, online or in-store.
Related: Everything to Know About the Target Price Match Policy
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