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The Target Toy Book comes out in mid-October, following the early release of Target’s Top Toy List. Inside, you’ll find Target-exclusive toys, Bullseye’s Top Toys, stocking stuffers, freebies, and Target coupon offers for all the best gifts for kids. I’m talking about bestselling toys from brands like Nerf, Marvel, Star Wars, Pokemon, Nintendo, and Pixar.

We broke down all the highlights from Target’s 2022 Toy Book right here, including a full cover-to-cover digital scan of every page! Before you shop, check out our top Target toy hacks and see all the best toy deals you can get right now.

Also, be sure to download The Krazy Coupon Lady mobile app. You’ll be able to track all the best deals on toys, games, books, puzzles, and more in real-time.


1. The Target Toy Book has 75 pages of top holiday toys.

A target toy book in Target

These pages are loaded with toys for all ages (at must-have prices, too). The first items in the book are all of Bullseye’s Top Toys, aka the ones that Bullseye the Target dog has selected as favorites. From there, you’ll see dedicated pages for toys by price, age, and top brands like FAO Schwarz, Lego, Gabby’s Dollhouse, and more.


2. Scan any item in the Target Toy Book to make shopping easy.

Say goodbye to circling items with a sharpie or writing out your own gift list. Target’s toy book has scannable QR codes that make it easy to find and buy the items you love. Each page has its own QR code, which takes you to the digital version of that page online. You can even add toys to a digital gift list, which you can share with friends and family.

RELATED: You can make a holiday toy wish list on Amazon, too!


3. Get a free $10 Target gift card with select Lego purchases of $50 or more.

Target toy book in front of Lego sets

Once again, Target’s giving out a free $10 gift card when you spend $50 or more on select Lego toys. And since you’ll find a variety of Lego sets exclusive to Target, this is a great way to stock up and save on your favorites.

These are a few of the best Target-exclusive Lego sets:



4. Flip through the Target Toy Book to find the Roblox and Minecraft freebies.

Just like the Amazon Toy Catalog, Target’s Toy Book features a promo code for a free digital Roblox accessory. This year, the Roblox freebie is an upside-down Santa in a chimney.

Also, you’ll see a promo code for a free digital Minecraft item on the same page. It’s called the Warden Headphones Character Creator, and you can redeem it through Jan. 31, 2023.


Here’s the full 75-page ad scan of the 2022 Target Toy Book:

The Target Toy Book 2022: Snag Hot Toys, Freebies & Coupons