The Target Toy Catalog is a holiday shopping staple, and while the 2024 edition already dazzled shoppers with trending toys and budget-friendly finds, it’s never too early to start planning for 2025. Each year, Target raises the bar with affordable options like $5 and $10 toys, exclusive deals, and limited-time promotions that make checking off your gift list easier than ever.
In 2024, the Target Toy Catalog featured a 25% off Target toy coupon for one toy or kids’ book, and it was also loaded to your Target Circle account — so you had access to the coupon even if you hadn’t received a catalog. You could just log in, activate the offer, and start saving on holiday gifts.
The 2024 toy catalog also contained a bonus digital perks for a free Minecraft Character Creator Item on page 41.
Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best toy deals through the holiday season. And for even more money-saving tips, you can text HACKS to 57299.
When does the Target toy catalog come out?
The 2024 Target Toy catalog has already been shipped out. We expect the Target toy catalog to hit stores and mailboxes around Tuesday, Oct. 21, 2025. Last year, the catalog arrived in our mailbox before it appeared in stores, so keep an eye out early.
Here are the dates they've released the Target toy catalog in the past:
Tuesday, Oct. 22, 2024
Thursday, Oct. 19, 2023
Wednesday, Sept. 28, 2022
Thursday, Oct. 22, 2021
KCL TIP: Check out the Walmart Toy Catalog!
How to Get the Target Toy Catalog
Online
Once available, you can browse the Target toy catalog online on Target.com and in the Target app (we expect it to go live in late October/early November 2025). If you want to look at the full ad scan now, check it out at the bottom of this story.
By Mail
While there isn’t a straightforward way to request a Target toy catalog by mail, you might have a better chance of receiving one if you have a Target account.
Target sends the toy catalog to shoppers via mail. If you have a Target Circle account with your address saved (and set as your default), there’s a good chance you’ll get mailed a 2025 copy without even trying.
In Store
If you don’t receive the Target toy catalog in your mailbox by the third weekend in October, you can grab one in person at your local Target store once it’s released. They usually have stacks available at Customer Service.
Scan any item in the Target Toy Catalog to find it online.
Say goodbye to circling wishlist items with a Sharpie. Last year, the Target toy catalog featured scannable QR codes that made it super easy to find and buy your favorite items online.
Find thousands of toys for $5 or $10 in Target’s Toy Catalog.
Target promised even more affordable options in 2024, with "50% more items than last year and thousands of items for $5 and $10." We saw over 1,000 toys from the hottest brands like Lego, Disney, Barbie, Nintendo, and much more. Plus, the Target Bullseye's Playground typically has stocking stuffers under $5.
Use your 25% off Target toy coupon to save more on one toy.
The 25% off Target toy coupon is a game changer. Not only can you use it on most items in the toy catalog, but you can also stack it with already discounted Black Friday prices. Just remember, you can only use the coupon once and only on one toy or book — whether online or in stores — so choose your item wisely.
This year, the coupon was loaded to most Target Circle members. And if you didn't see it, you could scan the signs in the toy department at Target or in the Target toy catalog to add it to your account.
Use Target Drive Up or delivery to order toys as soon as the same day.
Use Target’s Drive Up or same day delivery to get toys as soon as the same day. Unlike the Target Toy Clearance sale, where the best deals are often in store only, you can shop Target’s Top Toys online on Target.com as well as in stores.
You can pick up toys with Target’s Drive Up service or at the in-store pickup counter. You can also order toys for same day delivery for $9.99 or for free with your Target Circle 360 membership.
Ask for a Target price match if Amazon or Walmart has the same item for less.
Not many stores honor price matching during the Black Friday shopping season, but Target does for certain competitors.
If Walmart or Amazon is selling the exact same item for a lower price, Target will match their price. You can ask for a price match before your purchase or up to 14 days after.
Related: Everything to Know About the Target Price Match Policy
Full Target Toy Catalog Scan:
The Target Circle Week toy coupon returned in Oct. 2024: $10 off $40 or $20 off $75.
Last year during Target Circle Week, Target surprised us with an incredible deal: $10 off when you spent $50 on toys, or $25 off when you spent $100. This was basically a chance to save 20% - 25% on some of the season’s hottest toys before the holiday rush.
And we had another toy coupon during Target Circle Week, beginning Oct. 6, 2024. Target Circle members could get $10 off select with a purchase of $40 or more. Or they could spend $75 or more and save $20. This offer was valid online, in the app, and in stores.
If you're not already a Target Circle member, you can join for free and get exclusive deals like these.
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