Hold on to your phone because the 2020 Target Toy Book just dropped, and we’re seeing a ton of exclusives.

To start, there’s information about some of the hottest toys of the season, as well as info about Circle offers and mobile coupons that begin on Nov. 1. Some of you may have received the Target Toy Book in your mailbox, possibly with a coupon for a free gift card with purchase. If you don’t find one in your mailbox, these toy books will be available in stores starting Nov. 1. Find them at the front of the store by Guest Services as well as throughout the aisles, or browse the online toy book on Target’s website.

Looking to save on items that aren’t toys? Check out the 2020 Target Black Friday ad where new deals will be previewed every Thursday.

There are over 600 toys exclusive to Target for the holiday season. Here are our favorite ways to save:

Get a “25% off any* toy” coupon in the Target Circle app.

We used to see a text-in coupon to save on toys, but this year Target is making it even easier. Download the Target app today and join Target Circle for access to this offer. It can be used once per account through Nov. 21. If you want to save on more than one toy, ask your spouse or a friend if you can use their account coupon too. Just make sure to remember that you can only use one Target account per transaction.


Find a free $5 Target gift card with toy purchase offer in the Target Toy Book.

On the back of the Target Toy Book you’ll find a coupon for a free $5 Target gift card. We’re seeing varying amounts for the spending threshold, between $15-$25. This coupon for a gift card can be used on almost any toy and is one of the biggest perks of the Target Toy Book.

As always, don’t forget to sign up for a Target RedCard to save 5% on top of the sales and promotions.


Target Toy Book Top Toys for 2020

Ages 2-4

Ages 5-7

Ages 8+

RELATED: How to Save on Toys at Target

*Excludes items sold & shipped by Target Plus™ Partners, Baby Alive Baby Grows Up Dream, Baby Alive Baby Grows Up Sweet, Baby Alive Baby Grows Up Happy, Barbie DreamHouse and Camper, Black Friday Preview sale, Cards Against Humanity, “What Do You Meme?”, Disney Frozen Castle, electronics and video games, Hot Wheels Super Ultimate Garage, Imaginext DC Super Friends Batcave, LEGO, L.O.L Surprise! OMG Collector 2020 – Remix, L.O.L. Surprise! O.M.G. House, Fisher-Price Little People Launch & Loop Raceway, NERF Ultra, and Star Wars The Child Animatronic Edition.


UP NEXT: Your Black Friday Cheat Sheet

Target Toy Book 2020 —  Holy Cow, It's Here!