Still stumped on what to buy this holiday season? The 2021 Target Toy Book just arrived at my door and there are 75 jam-packed pages of ideas. Throughout the toy book, you’ll find Target exclusive toys, Bullseye’s Top Toys, freebies, and coupon offers.

Some of you may have received the Target Toy Book in your mailbox. If you don’t find one in your mailbox, these toy books will be available in stores soon. Find them at the front of the store by Guest Services as well as throughout the aisles, or browse the online toy book on Target’s website.

Let’s dive right into it:


1. You get 75 pages of holiday toys in the Target Toy Book.

The Target Toy Book comes loaded with toys for all ages. The first 10 pages will take you through all of Bullseye’s Top Toys. From there, it has pages dedicated to toys by age, segmented into deeper categories like: “Inspiring Gifts,” “Harry Potter,” and “Pokemon.”

2. Make shopping easy by scanning any item in the Toy Book.

No more having to circle the toy or write it down, because Target put in QR codes that you can scan. Each page has its own QR code which will lead you to the digital version of that page in your browser.


3. The 25% off any toy Target Circle coupon is back.

Every year Target Circle releases this coupon right before Black Friday begins. To access it, download the Target app and join Target Circle if you haven’t already.

The coupon can be used once per account through Nov. 13. If you want to save on more than one toy, ask your spouse or a friend if you can use their account coupon, too. Just remember that you can only use one Target account per transaction.

4. Find a “$5 Target gift card with toy purchase” offer in the Target Toy Book.

Surprise! If you head to the back of the Target Toy Book, you may find a coupon for a free $5 Target gift card with a toy or kids’ books purchase of $25 or more.

Don’t sweat if if your Toy Book doesn’t have one. You can find it in your Target Circle offers in the Target app, too.

This coupon for a gift card can be used on almost any toy and is one of the biggest perks of the Target Toy Book. There are exclusions, so be sure to check those out on the coupon or in the details on the Circle offer.

As always, don’t forget to sign up for a Target RedCard to save 5% on top of the sales and promotions.


5. Get a Free $10 Target gift card with select LEGO purchases of $50 or more.

If purchasing LEGO sets is on your list this year, Target is the place to be. Not only do they have exclusive sets just for Target (like the LEGO Harry Potter Hogwarts Wizard’s Chess set) but through Nov. 13, Target is giving you a $10 Target gift card for your purchase over $50 on select LEGO sets.


6. Don’t miss the Roblox freebie on page 20…

Much like the Amazon Holiday Wish Book, Target has included a promo code for a free digital Roblox accessory on page 20 (it’s a mint hat with holly on it).


7. …or the Minecraft freebie on page 21.

Target also included a free digital Minecraft skin pack on page 21, called the Timeless Toys skin pack, which you have to redeem by June 30, 2022.


8. Join Ryan’s World Live.

On page 58, you can find out all the details on joining Ryan and his family for Ryan’s World live, a one-of-a-kind interactive experience. If you have a kiddo who loves Ryan’s World — don’t miss it.


9. Most Wished for Kids’ Gifts for 2021

1. LEGO Harry Potter Hogwarts Wizards’ Chess — $59.99 Target Exclusive
2. Jurassic World Legacy Collection – Tyrannosaurus Rex Escape Pack — $49.99 Target Exclusive
3. Monopoly: Target Edition — $26.49 Target Exclusive
4. Star Wars Galactic Snackin’ Grogu — $84.99

Own the Spotlight

5. L.O.L. Surprise! O.M.G. Family Pack — $59.99 Target Exclusive
6. Na! Na! Na! Surprise 3-in-1 Backpack Bedroom — $39.99
7. Rainbow High Rockstar Fashion Doll (Lyric Lucas, Vanessa Tempo, or Carmen Major) — $49.99 Target Exclusive
8. FAO Schwarz Electric Guitar and Amp — $129.99 Target Exclusive
9. L.O.L. Surprise! O.M.G. Movie Magic Studios — $99.99 (reg. $135.99)

Built for Speed

10. DC Comics Batman Bat-Tech All-Terrain Batmobile RC — $49.99 (reg. $54.99)
11. Monster Jam Freestyle Force Grave Digger RC — $49.99 (reg. $54.99)
12. PAW Patrol The Movie Ultimate City Tower PlaySet — $134.99 (reg. $149.99)
13. Beyblade Burst Surge Speedstorm Slayer Showdown Battle Set — $76.49 (reg. $84.99) Target Exclusive
14. Hot Wheels Monster Trucks T-Rex Volcano Arena PlaySet — $99.99 (reg. $114.99)

All Day Play

15. Ravensburger Gravitax Speed Marble Run — $119.99 (reg. $129.99) Target Exclusive
16. Our Generation Cozy Cabin Dollhouse Playset — $99.99
17. Bluey & Jean Luc’s Caravan Adventures Play Set — $29.99 Target Exclusive
18. B. Play Ice Cream Truck — $50.99 (reg. $59.99) Target Exclusive
19. Barbie DreamHouse — $199.99

Sweet Moments

20. WowWee Go2Glow Fairy Jar — $35.99 (reg. $39.99)
21. Baby Alive Lulu Achoo Doll — $42.99 (reg. $52.99)
22. Orbeez Soothing Spa — $26.99 (reg. $29.99)
23. Peek-a-Roo Interactive Bear — $59.99
24. Magic Mixies Cauldron — $69.99
25. Lalaloopsy Sew Royal Princess Party Play Set — $44.99 (reg. $49.99)

Explore More

26. Roblox Ninja Legends Deluxe Play Set — $49.99
27. Ryan’s World Lost City Adventure Mega Mystery Chest — $69.99 (reg. $79.99) Target Exclusive
28. Animal Planet Deep Sea Shark Rescue Sub PlaySet — $34.99 (reg. $39.99) Target Exclusive
29. LEGO Star Wars The Armorer’s Mandalorian Forge — $29.99 Target Exclusive
30. Melissa & Doug Let’s Explore Park Ranger Cabin & Boat Play Tent Activity Set — $84.99 (reg. $99.99) Target Exclusive

Yours For The Making

31. NERF Elite 2.0 Flipshots Flip-32 Blaster — $54.99 (reg. $59.99)
32. Imaginext DC Super Friends Transforming Bat-Tech BatBot — $69.99 (reg. $79.99)
33. Crossed Signals Light Signals Game — $16.99 (reg. $19.99)
34. LEGO Friends Heartlake City School — $59.99
35. LEGO Creator Botanical Collection Bird of Paradise — $99.99 Target Exclusive

Go Time

36. Jetson Sync All-Terrain Hoverboard — $159.99 Target Exclusive
37. Segway C20 Electric Scooter — $279.99 Target Exclusive

Level Up

38. Nintendo Switch (OLED Model) with White Joy-Con — $349.99
39. Nintendo Switch with Neon Blue and Neon Red Joy-Con — $299.99
40. Xbox Series S Console — $299.99
41. PlayStation 5 Console — $499.99


10. Stay up to date on Target and toy deals with Krazy Coupon Lady.

We’re always watching to see when the top toys go on sale and when Target drops the hottest deals. You’ll want to bookmark both our Target deals and our toy deals pages. And download the KCL app. We’ll make sure that throughout the holiday season you know about all the great deals.


Target Toy Book 2021 Is Here With Freebies, Coupons, and Hot Toys!