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The official Target Toy Book comes out in mid-October, along with the release of Target’s Top Toy List. Neither has been released for 2023 yet, but we’re patiently waiting for them to drop ahead of the holiday season.

Inside the toy book, you’ll find Target-exclusive toys, Bullseye’s Top Toys, stocking stuffers, and holiday gifts for kids of all ages. I’m talking about this season’s hottest toys, from brands like Lego, Disney, Barbie, Nintendo, and so much more.

But besides just offering a good visual of all the top toys, they actually hide some savings throughout the pages. We fully expect that the 2023 toy book will include the rare Target Toy Coupon, offering 25% off one toy or kids’ book through a Target Circle offer. Last year, the book even included a couple of Roblox and Minecraft freebies!

While you freshen up on all our top Target toy sale tips, we laid out everything you need to know about the upcoming Target Toy Book 2023. Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best toy deals through the holiday season. And for even more money-saving tips, you can text HACKS to 57299.


How to get the Target Toy Book in 2023:

You can always visit your local Target store to pick up the Target Toy Book 2023 once the printed version is released in mid-October. They usually keep copies at the Guest Services desk.

Target also sends the toy catalog to shoppers via mail. If you have a Target Circle account with your address saved (and set as your default), there’s a good chance you’ll get mailed a 2023 copy without any effort on your part.


The Target Toy Book 2023 should drop in mid-October.

A target toy book in Target

Last year’s edition was loaded with kids’ toys for all ages. The first few pages were all of Bullseye’s Top Toys, aka hand-picked favorites “approved” by Target’s mascot.

As you flipped through the catalog, you’d see pages dedicated to toys by price, age, and top brands like FAO Schwarz, Lego, Gabby’s Dollhouse, and more.


Scan any item in the Target Toy Book to find it online.

Say goodbye to circling wishlist items with a Sharpie.

Target’s toy catalog has scannable QR codes that make it easy to find and buy the items you love.

Each page has its own QR code. When you scan it with your phone, it takes you to the digital version of that page online. You can even add toys to a digital gift list and share it with friends and family.


Flip through the pages for freebies and gift card promos on select toys.

Target toy book in front of Lego sets

There’s a good chance you’ll spot a few extra ways to save in the next Target Toy Book.

The 2022 version had two freebies tucked into the pages. One was for a free digital Roblox accessory, while the other was for a free digital Minecraft character creator item. The catalog included a promo code and online link to claim each freebie.

There was also an offer for a free $10 Target gift card on select Lego purchases of $50 or more. And since you’ll find a mix of Target-exclusive Lego sets, this is a great way to stock up and save on your favorites.


Ask for a Target price match if a competitor (like Amazon) has the same item for less.

A hand holding a phone showing an Amazon listing for a toy in front of the same toy on the shelf at Target

Not many stores honor price matching during the Black Friday shopping season… but Target does.

If a competitor has the same item at Target but for a lower price, Target will match it. You can ask for a price match before your purchase or up to 14 days after.

Target price matches a bunch of retailers who also have competitive toy prices around the holidays. Here are a few:

Related: Everything to Know About the Target Price Match Policy


Use the 25% off Target Toy Coupon inside the book to save more on the hottest toys.

a woman's hand holding up a barbie dream closet playset next to a 25% off target circle offer sign at Target

The Target Toy Coupon for 25% off is a beautiful thing. Why? Because you can stack it on top of already discounted Target Black Friday prices.

Target drops a Circle coupon for 25% off one toy or kids’ book in mid-October, which is valid to use through mid-November. Most items in Target’s toy book are eligible for the coupon — but choose your toy wisely. You can only use the coupon once, online or in stores.

And for Target Circle Week (Oct. 1 – 7), there will be the equivalent of a 20% off Target Toy Coupon available in your Circle account (it’s $10 off a $50 toy purchase).

Related: How to Save Money on Barbie Dolls & Accessories


Target Toy Book 2022 Ad Scan

*Keep this post handy — we’ll upload the full Target Toy Book 2023 as soon as it gets released!

TIP: Use the arrows above to digitally flip through the toy book.
How to Get the Target Toy Book in 2023 (And the Savings Inside)