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Every year, Target releases its top toy list in September to get you excited for the holiday shopping season. But ​if you’re still stumped on what to buy by mid-October, look for the year’s Target Toy Book to come in the mail. Throughout the catalog, you’ll find Target exclusive toys, Bullseye’s Top Toys, freebies, and coupon offers.

Need to shop for kids’ birthdays or special occasions? Save with these Target toy hacks, like shopping the Target Semi-Annual Toy Sale in January and July to save up to 70%. Plus, bookmark the KCL toy deals page. And don’t forget to download the KCL app for instant updates whenever the latest deals drop.


Expect the 2022 Target Toy Book in October.

The Target toy catalog should come in your mailbox around October. If you don’t find one in your mailbox, these toy books will be available in stores around mid to late October. Find them at the front of the store by Guest Services as well as throughout the aisles.

Below is the Target Toy Book from 2021. Stay tuned for the 2022 Target Toy Book details.


1. Get 75 pages of holiday toys in the Target toy catalog.

A Target Toy Book being held in Target on a toy aisle

The Target toy catalog comes loaded with toys for all ages. The first 10 pages will take you through all of Bullseye’s Top Toys. From there, it has pages dedicated to toys by age and pages segmented into deeper categories like: “Inspiring Gifts,” “Harry Potter,” and “Pokemon.”


2. Make shopping easy by scanning any item in the Target Toy Book.

Target toy book qr code cell phone

No more having to circle the toy or write it down, because Target put in QR codes that you can scan instead. Each page has its own QR code, which will lead you to the digital version of that page in your browser.


3. Save 25% on any toy with a Target Circle coupon.

Target circle offer on the target app

Every year Target Circle releases this coupon right before Black Friday begins. To access it, download the Target app and join Target Circle if you haven’t already.

The coupon can be used once per account, typically through Nov. 13. If you want to save on more than one toy, ask your spouse or a friend if you can use their account coupon, too. Just remember that you can only use one Target account per transaction.


4. Find a “$5 Target gift card with toy purchase” offer in the Target Toy Book.

Free Target gift card coupon

Surprise! If you head to the back of the Target Toy Book, you may find a coupon for a free $5 Target gift card with a toy or kids’ books purchase of $25 or more.

Don’t sweat it if your toy catalog book doesn’t have one. You can find it in your Target Circle offers in the Target app, too.

This coupon for a gift card can be used on almost any toy and is one of the biggest perks of the Target toy catalog. There are exclusions, so be sure to check those out on the coupon or in the details on Circle offers.

As always, don’t forget to sign up for a Target RedCard to save 5% on top of the sales and promotions.


5. Get a free $10 Target gift card with select LEGO purchases of $50 or more.

Info about a free Target gift card with lego purchase, circled in a Target toy book

Target offered a $10 Target gift card when you spent $50 on select LEGO toys in 2021. This is a deal that Target has offered over the past three years, and we expect to see it again in 2022. Target has exclusive sets like the LEGO Harry Potter Hogwarts Wizard’s Chess set.



6. Don’t miss freebies like the free Roblox accessory offered in 2021.

A close up of a free Roblox code in the Target Toy Book

Much like the Amazon Holiday Wish Book in 2021, Target had a promo code for a free digital Roblox accessory (it was a mint hat with holly on it).


7. …or the free Minecraft Skin Pack.

A close up of a free Minecraft code in the Target toy book

Target also included a free digital Minecraft skin pack on page 21, called the Timeless Toys skin pack, which you had to redeem by June 30, 2022.


8. Join Ryan’s World Live.

A target toy book held next to a Ryans world toy in store. A red box is drawn around the info in the book for a "Join Ryan live" event.

On page 58, you could find out all the details for joining Ryan and his family for Ryan’s World live, a one-of-a-kind interactive experience.



9. These were the most wished-for kids’ gifts in 2021

lego sets in target cart

Below are the top wished-for kids’ gifts for 2021 and their prices. Many toys were Target exclusives, which made for great gifts.

1. LEGO Harry Potter Hogwarts Wizards’ Chess — $59.99 Target Exclusive
2. Jurassic World Legacy Collection – Tyrannosaurus Rex Escape Pack — $49.99 Target Exclusive
3. Monopoly: Target Edition — $26.49 Target Exclusive
4. Star Wars Galactic Snackin’ Grogu — $84.99

Own the Spotlight

5. L.O.L. Surprise! O.M.G. Family Pack — $59.99 Target Exclusive
6. Na! Na! Na! Surprise 3-in-1 Backpack Bedroom — $39.99
7. Rainbow High Rockstar Fashion Doll (Lyric Lucas, Vanessa Tempo, or Carmen Major) — $49.99 Target Exclusive
8. FAO Schwarz Electric Guitar and Amp — $129.99 Target Exclusive
9. L.O.L. Surprise! O.M.G. Movie Magic Studios — $99.99 (reg. $135.99)

Built for Speed

10. DC Comics Batman Bat-Tech All-Terrain Batmobile RC — $49.99 (reg. $54.99)
11. Monster Jam Freestyle Force Grave Digger RC — $49.99 (reg. $54.99)
12. PAW Patrol The Movie Ultimate City Tower PlaySet — $134.99 (reg. $149.99)
13. Beyblade Burst Surge Speedstorm Slayer Showdown Battle Set — $76.49 (reg. $84.99) Target Exclusive
14. Hot Wheels Monster Trucks T-Rex Volcano Arena PlaySet — $99.99 (reg. $114.99)

All Day Play

15. Ravensburger Gravitax Speed Marble Run — $119.99 (reg. $129.99) Target Exclusive
16. Our Generation Cozy Cabin Dollhouse Playset — $99.99
17. Bluey & Jean Luc’s Caravan Adventures Play Set — $29.99 Target Exclusive
18. B. Play Ice Cream Truck — $50.99 (reg. $59.99) Target Exclusive
19. Barbie DreamHouse — $199.99

Sweet Moments

20. WowWee Go2Glow Fairy Jar — $35.99 (reg. $39.99)
21. Baby Alive Lulu Achoo Doll — $42.99 (reg. $52.99)
22. Orbeez Soothing Spa — $26.99 (reg. $29.99)
23. Peek-a-Roo Interactive Bear — $59.99
24. Magic Mixies Cauldron — $69.99
25. Lalaloopsy Sew Royal Princess Party Play Set — $44.99 (reg. $49.99)

Explore More

26. Roblox Ninja Legends Deluxe Play Set — $49.99
27. Ryan’s World Lost City Adventure Mega Mystery Chest — $69.99 (reg. $79.99) Target Exclusive
28. Animal Planet Deep Sea Shark Rescue Sub PlaySet — $34.99 (reg. $39.99) Target Exclusive
29. LEGO Star Wars The Armorer’s Mandalorian Forge — $29.99 Target Exclusive
30. Melissa & Doug Let’s Explore Park Ranger Cabin & Boat Play Tent Activity Set — $84.99 (reg. $99.99) Target Exclusive

Yours For The Making

31. NERF Elite 2.0 Flipshots Flip-32 Blaster — $54.99 (reg. $59.99)
32. Imaginext DC Super Friends Transforming Bat-Tech BatBot — $69.99 (reg. $79.99)
33. Crossed Signals Light Signals Game — $16.99 (reg. $19.99)
34. LEGO Friends Heartlake City School — $59.99
35. LEGO Creator Botanical Collection Bird of Paradise — $99.99 Target Exclusive

Go Time

36. Jetson Sync All-Terrain Hoverboard — $159.99 Target Exclusive
37. Segway C20 Electric Scooter — $279.99 Target Exclusive

Level Up

38. Nintendo Switch (OLED Model) with White Joy-Con — $349.99
39. Nintendo Switch with Neon Blue and Neon Red Joy-Con — $299.99
40. Xbox Series S Console — $299.99
41. PlayStation 5 Console — $499.99

The Target Toy Catalog Is a Must for Holiday Freebies & Coupons