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All the toys and games in the 2023 Amazon Toy Catalog are gonna make us feel like kids again. Amazon mails out their “Share The Adventure Holiday Kids Gift Book” in early October, so there’s still plenty of time to prepare to load up on the deals.

The full catalog includes over 600 toys and gifts for kids that are sure to get you a “best Christmas ever” shout-out. You’ll find QR codes sprinkled across every page so you can easily view the catalog online and add items to your cart with a simple click. Even better, the pages are packed with crafts and mini-activities for kids to enjoy!

We studied every page in previous Amazon Toy Catalogs and wrapped up everything you need to know, including tips for easy shopping and some of the hottest deals inside. That way you know what to expect when the 2023 deals go live. For even more savings, you can jump to the best Amazon deals available now, or study up on our pro tips for holiday shopping.

Be sure to download The Krazy Coupon Lady app to stay on top of all the best holiday deals this year.


Deals to Shop While Waiting for the Amazon Toy List 2023

$7.49 $19.99 (63% Off)
$8.05 $19.95 (60% Off)
2 LCD Writing Tablets for Kids (Lightning Deal)
$5.87 $14.99 (61% Off)
30% Off - LCD Writing Tablet, 2-Pack, Amazon Coupon, Limit 1

How to Get the Amazon Toy Book 2023

A digital version is available for free on the toy book landing page. From there, you can print it out and assemble it at home. Amazon does print some pre-assembled physical copies, but snagging one of those is often the luck of the draw.

Generally, Amazon chooses who to mail the books to, with preference being shown to Prime members. If you didn’t receive one in your mailbox, you can sometimes request one. But, supplies are incredibly limited and sell out almost immediately so you have to be quick.

It’s important to note that while the book itself is free, shoppers without a Prime membership will have to pay for shipping. Last year, that was $5.99.


The Amazon Toy Catalog typically has around 94 – 104 pages of toys, games, puzzles, outdoor play, and more.

A small boy looking at the Holiday toy gift book from amazon

If you have the Amazon Toy Catalog on hand, you’re already set up for gift success. The pages are packed with best-selling toys for kids — from Lego collections and KidKraft playsets to Barbie kits and baby games. This year, we predict even more Barbie toys thanks to the huge success of the Barbie Movie.

Each page has a different selection of toys in the same category, and certain pages are dedicated to certain brands. It typically starts with a section on Amazon’s “Toys We Love” List, which are basically handpicked products from the Amazon pros.

To be honest, there’s no “skipping ahead to the good stuff” in this catalog. You really WILL want to flip through every page to see what each reveals.


Use the Amazon mobile app to scan any item in the toy catalog.

A person scanning a photo in a toy book with amazon lens.

If you see something you like in the Holiday Kids Gift Book, just open up the Amazon mobile app, tap the camera icon next to the search bar, and hold your phone over the product image in the catalog.

The app will take you right to that product’s listing so you can see pricing and instantly add it to your cart.

Related: Use these hidden ways to find Amazon discount codes.


Scan the QR codes in the bottom corners to visit the online version of that page.

A person scanning a QR code in a toy book with their cell phone camera.

When you scan the QR code on a page, it’ll take you to the online version of what you’re looking at in the toy catalog. Scroll through the pages, tap on products, and easily add them to your Amazon cart.

Or you can handwrite your favorites (or have your kids list their most-wanted toys) on the included tear-out on page 1 of the catalog.


Lookout for a Roblox freebie.

Last year, Roblox players and fans got a special surprise! You could redeem a free Too Cool Fire Fox virtual head accessory with the virtual item code FreeAmazonFox2022.

To redeem the Roblox freebie, shoppers visited Roblox.com/redeem and entered the code above. The deal was live until Dec. 31, 2022. We anticipate seeing more free video game goodies this year too.

Related: Looking for more freebies? Check out all the best ways to get free stuff on Amazon.


Let your kids explore all the mini-activities scattered throughout the pages.

A person holding the page open for the Amazon holiday toy book page showing cut out face masks for kids.

Amazon’s toy catalog isn’t just for adults. You’ll find a bunch of crafts, puzzles, and games for kids tucked into the many pages of top toys. Here are some of the activities we saw last year:

  • Read a short story called The Biggest Bear Hug on page 4
  • Solve a road trip maze on page 11
  • Tear off a full set of holiday stickers on page 15
  • Finish a winter-themed word search on page 47
  • Cut out two paper animal masks on page 51
  • Find a catalog-wide scavenger hunt on page 72
  • Grab the crayons and start coloring on pages 92 and 103
  • Fill in a sing-along ad-lib on page 97
  • Start a DIY cardboard craft on page 102 (and visit Amazon.com/cardboardcreations for downloadable templates)



These were some of the hottest Amazon-exclusive toys that we anticipate making a comeback in 2023:

Magnet Toys
$25.99 $49.95 (48% Off)
20% Off - Magnetic Tiles, Amazon Coupon, Limit 1
$43.99 $54.99 (20% Off)
EXPIRED 12/07/22
Color Changing Slime
15% Off - Elmer's Slime, Amazon Coupon, Limit 1

These were some of the hottest Amazon-exclusive toys featured in the 2022 Amazon Toy Catalog:

Amazon toy book, toys that we love catalog page.

All the toys that were featured were Amazon exclusives, so if you find them in stock, get them before they’re gone. You won’t find them at Target, Walmart, or anywhere else! This year, we expect to see many of these same brands offering deals like these once again. Here’s what we saw:



amazon toy catalog squishmallow


Disney Doorables

disney doorables encanto pack featured in amazon's toy catalog 2022


Peppa Pig

Peppa Pig Wooden Deluxe Playhouse, 8 Rooms, Includes 2 Fun Figures and 29 Accessories, Made of Responsibly Sourced Wood, for Ages 3 and Up (Amazon Exclusive)


Hot Wheels

 Hot Wheels Track Builder Vertical Launch Set 50 Inches High 3 Stunt Configurations Ages 6 to 10 3M Command Strips [Amazon Exclusive]



 Play-Doh Kitchen Creations Big Grill Playset 40-Piece BBQ Toy for Kids 3 Years and Up with Non-Toxic Drizzle and 10 Colors (Amazon Exclusive)


Hasbro Gaming

Clue: Disney Villains Edition Game, Board Game for Kids Ages 8+, Game for 2-6 Players, Fun Family Game for Disney Fans (Amazon Exclusive)



Playskool Rock n' Roll Bot, Kids Bluetooth Speaker and Voice Changing Karaoke Microphone Toy, Ages 3 and Up (Amazon Exclusive)


Disney Junior

Disney Junior Mickey Mouse Funhouse Treasure Adventure Pirate Ship With Bonus Figures, 18-piece Toy Figures And Playset, Kids Toys For Ages 3 Up, Amazon Exclusive


Marvel Spidey Amazing Friends

Marvel Spidey and His Amazing Friends Hulk's Smash Yard Preschool Toy, Hulk Playset with Toppling Tower and Smash Wall, Kids Ages 3 and Up (Amazon Exclusive)



The Amazon Toy Catalog 2023 Predictions: Best Christmas Gift Deals