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All the toys and games in the 2023 Amazon Toy Catalog are gonna make us feel like kids again. Amazon mails out their “Share The Adventure Holiday Kids Gift Book” in early October, so there’s still plenty of time to prepare to load up on the deals.
The full catalog includes over 600 toys and gifts for kids that are sure to get you a “best Christmas ever” shout-out. You’ll find QR codes sprinkled across every page so you can easily view the catalog online and add items to your cart with a simple click. Even better, the pages are packed with crafts and mini-activities for kids to enjoy!
We studied every page in previous Amazon Toy Catalogs and wrapped up everything you need to know, including tips for easy shopping and some of the hottest deals inside. That way you know what to expect when the 2023 deals go live. For even more savings, you can jump to the best Amazon deals available now, or study up on our pro tips for holiday shopping.
Be sure to download The Krazy Coupon Lady app to stay on top of all the best holiday deals this year.
Deals to Shop While Waiting for the Amazon Toy List 2023
How to Get the Amazon Toy Book 2023
A digital version is available for free on the toy book landing page. From there, you can print it out and assemble it at home. Amazon does print some pre-assembled physical copies, but snagging one of those is often the luck of the draw.
Generally, Amazon chooses who to mail the books to, with preference being shown to Prime members. If you didn’t receive one in your mailbox, you can sometimes request one. But, supplies are incredibly limited and sell out almost immediately so you have to be quick.
It’s important to note that while the book itself is free, shoppers without a Prime membership will have to pay for shipping. Last year, that was $5.99.
The Amazon Toy Catalog typically has around 94 – 104 pages of toys, games, puzzles, outdoor play, and more.
If you have the Amazon Toy Catalog on hand, you’re already set up for gift success. The pages are packed with best-selling toys for kids — from Lego collections and KidKraft playsets to Barbie kits and baby games. This year, we predict even more Barbie toys thanks to the huge success of the Barbie Movie.
Each page has a different selection of toys in the same category, and certain pages are dedicated to certain brands. It typically starts with a section on Amazon’s “Toys We Love” List, which are basically handpicked products from the Amazon pros.
To be honest, there’s no “skipping ahead to the good stuff” in this catalog. You really WILL want to flip through every page to see what each reveals.
Use the Amazon mobile app to scan any item in the toy catalog.
If you see something you like in the Holiday Kids Gift Book, just open up the Amazon mobile app, tap the camera icon next to the search bar, and hold your phone over the product image in the catalog.
The app will take you right to that product’s listing so you can see pricing and instantly add it to your cart.
Related: Use these hidden ways to find Amazon discount codes.
Scan the QR codes in the bottom corners to visit the online version of that page.
When you scan the QR code on a page, it’ll take you to the online version of what you’re looking at in the toy catalog. Scroll through the pages, tap on products, and easily add them to your Amazon cart.
Or you can handwrite your favorites (or have your kids list their most-wanted toys) on the included tear-out on page 1 of the catalog.
Lookout for a Roblox freebie.
Last year, Roblox players and fans got a special surprise! You could redeem a free Too Cool Fire Fox virtual head accessory with the virtual item code FreeAmazonFox2022.
Related: Looking for more freebies? Check out all the best ways to get free stuff on Amazon.
Let your kids explore all the mini-activities scattered throughout the pages.
Amazon’s toy catalog isn’t just for adults. You’ll find a bunch of crafts, puzzles, and games for kids tucked into the many pages of top toys. Here are some of the activities we saw last year:
- Read a short story called The Biggest Bear Hug on page 4
- Solve a road trip maze on page 11
- Tear off a full set of holiday stickers on page 15
- Finish a winter-themed word search on page 47
- Cut out two paper animal masks on page 51
- Find a catalog-wide scavenger hunt on page 72
- Grab the crayons and start coloring on pages 92 and 103
- Fill in a sing-along ad-lib on page 97
- Start a DIY cardboard craft on page 102 (and visit Amazon.com/cardboardcreations for downloadable templates)
These were some of the hottest Amazon-exclusive toys that we anticipate making a comeback in 2023:
These were some of the hottest Amazon-exclusive toys featured in the 2022 Amazon Toy Catalog:
All the toys that were featured were Amazon exclusives, so if you find them in stock, get them before they’re gone. You won’t find them at Target, Walmart, or anywhere else! This year, we expect to see many of these same brands offering deals like these once again. Here’s what we saw:
- Squishmallows Yellow Meringue Macaron Plush Toy, 12-inch, $15.99 reg. price
- Squishmallows Teal Frog with Mint Green Belly Plush Toy, 12-inch, $15.99 reg. price
- Squishmallows Rainbow Tie-Dye Platypus with White Belly Plush Toy, 14-inch, $24.99 reg. price
- Disney Doorables Olaf Presents Collector Pack, 12-figure pack, $21.99 reg. price
- Disney Doorables Encanto Collection Peek, 9-figure pack, $19.99 reg. price
- Disney Doorables Villain Collection Peek, 12-figure pack, $28.85 reg. price
- Disney Doorables Mega Village Peek Pack, 24-figure pack, $39.99 reg. price
- Peppa Pig Wooden Family Figures, 4-figure pack, $14.99 reg. price
- Peppa Pig Dr. Polar Bear Calls On Peppa and Friends, 8-figure pack, $22.99 reg. price
- Peppa Pig Toys Red Wooden Car and Wooden Boat Collection, 2-figure pack, $38.60 reg. price
- Peppa Pig Peppa Visits Australia Campervan Playset, 8-figure pack, four accessories, $44.99 reg. price
- Peppa Pig Wooden Deluxe Playhouse, 2-figure pack, 29 accessories, $139.99 reg. price
- Hot Wheels Marvel Spider-Man Large Scale Character Car, $31.39 reg. price
- Hot Wheels Twist Shifter RC, $37.99 reg. price
- Hot Wheels Track Builder Vertical Launch Set, $58.99 reg. price
- Hot Wheels Criss Cross Crash Motorized Track Set, $58.99 reg. price
- Hot Wheels Track Set Motorized Spin Storm Racetrack, $58.99 reg. price
- Hot Wheels The Batman Movie Batmobile RC, $106.99 reg. price
- Play-Doh Wheels Dumpin’ Fun 2-in-1 Garbage Truck, $16.99 reg. price
- Play-Doh Bright ‘n Happy Variety Pack, $21.99 reg. price
- Play-Doh Kitchen Creations Fun Factory Playset, $28.99 reg. price
- Play-Doh Animal Adventure Set, $28.99 reg. price
- Play-Doh Grab ‘n Go Activity Center, $28.99 reg. price
- Play-Doh Kitchen Creations Big Grill Playset, $33.99 reg. price
- Hasbro Gaming Pretty Pretty Princess Unicorn Edition Board Game, $15.97 reg. price
- Hasbro Gaming Chutes and Ladders: Cocomelon Edition Board Game, $16.99 reg. price
- Monopoly Junior Super Mario Edition Board Game, $21.99 reg. price
- Monopoly Sparkle Edition Board Game, $27.99 reg. price
- Monopoly: Disney’s The Little Mermaid Edition Board Game, $27.99 reg. price
- Clue: Disney Villains Edition Board Game, $33.99 reg. price
- Monopoly: Avatar: Nickelodeon The Last Airbender Edition Board Game, $38.99 reg. price
- Disney Wooden Toys Character Puzzle, $21.99 reg. price
- Disney Marvel Wooden Toys Spidey and His Amazing Friends Block Set, $26.99 reg. price
- Disney Junior Minnie Mouse Bows-A-Glow Plush, $32.09 reg. price
- Disney Junior Alice’s Wonderland Bakery Playset, $42.99 reg. price
- Disney Junior Mickey Mouse Funhouse Treasure Adventure Pirate Ship, $53.99 reg. price
- Disney Junior Minnie Mouse Ultimate Mansion Playset, $62.99 reg. price
Marvel Spidey Amazing Friends
- Marvel Spidey and His Amazing Friends Supersized Hero Figures Multipack, $27.99 reg. price
- Marvel Spidey and His Amazing Friends Hulk’s Smash Yard, $37.67 reg. price
- Marvel Spidey and His Amazing Friends Team Spidey Change ‘N Go Riders Playset, $57.99 reg. price