Christa Geraghty | 

2023 Amazon Toy Catalogs Are Here — Order One Now for FREE!

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Amazon mails out their Amazon toy catalog wish book every year around early October — and don’t worry if you haven’t received: You can get it for FREE right now on In fact, you can order up to three copies! But hurry, because it’s only while supplies last.

The Amazon toy catalog includes over 600 toys and gifts for kids that are sure to get you a “best Christmas ever” shout-out. You’ll find QR codes sprinkled across every page so you can easily view the catalog online and add items to your cart with a simple click. Even better, the pages are packed with crafts and mini-activities for kids to enjoy!

For even more savings, you can jump to the best Amazon deals available now, or study up on our pro tips for holiday shopping. Be sure to download The Krazy Coupon Lady app to stay on top of all the best holiday deals this year.


Order the Amazon Toy Catalog Right Now for Free

You can order up to three free copies if you are a Prime member.


Our Favorite Picks from the Amazon Toy Catalog “Holiday Dash” 2023

$24.99$30.38(18% off)
Price Summary
In and out of stock
$19.99$24.99(20% off)
Price Summary
Releases on 10/20. Pre-order now
$30.32$34.99(13% off)
Price Summary
$1.45 per day before discounts
$47.99$59.99(20% off)
$54.97$54.99(0% off)
$26.99$30.19(11% off)
Barbie Dreamhouse 2023
$154.99$199.99(23% off)
What to buy

How to Get the Amazon Toy Book 2023

someone holding the 2023 Amazon Holiday toy book by their door

Generally, Amazon chooses who to mail the books to, with preference being shown to Prime members. On Oct. 19, it’s available for FREE right now on

But, supplies are incredibly limited and sell out almost immediately so you have to be quick.

RELATED: Amazon “Toys We Love” List for 2023 Is LIVE and Items Are Already on Sale


The Amazon Toy Catalog has around 94 – 104 pages of toys, games, puzzles, outdoor play, and more.

a boy writing a wishlist in the 2023 Amazon toy book

If you have the Amazon Toy Catalog on hand, you’re already set up for gift success. The pages are packed with best-selling toys for kids — from Lego collections and KidKraft playsets to Barbie kits and baby games. This year, we predict even more Barbie toys thanks to the huge success of the Barbie Movie.

Each page has a different selection of toys in the same category, and certain pages are dedicated to certain brands. It typically starts with a section on Amazon’s “Toys We Love” List, which are basically handpicked products from the Amazon pros.

To be honest, there’s no “skipping ahead to the good stuff” in this catalog. You really WILL want to flip through every page to see what each reveals.


Use the Amazon mobile app to scan any item in the toy catalog.

A person scanning a photo in a toy book with amazon lens.

If you see something you like in the Holiday Kids Gift Book, just open up the Amazon mobile app, tap the camera icon next to the search bar, and hold your phone over the product image in the catalog.

The app will take you right to that product’s listing so you can see pricing and instantly add it to your cart.

Related: Use these hidden ways to find Amazon discount codes.



Scan the QR codes in the bottom corners to visit the online version of that page.

A person scanning a QR code in a toy book with their cell phone camera.

When you scan the QR code on a page, it’ll take you to the online version of what you’re looking at in the toy catalog. Scroll through the pages, tap on products, and easily add them to your Amazon cart.

Or you can handwrite your favorites (or have your kids list their most-wanted toys) on the included tear-out on page 1 of the catalog.


Look for a free Roblox game.

pages from the 2023 Amazon Holiday Toy Book

Roblox players and fans also get a special surprise! Scan the QR code on page 40. For the first time ever, Roblox players can experience the “twists and turns” of the Roblox Holiday Dash celebration. In the game, you can earn prizes. The deal is valid until Dec. 31, 2023.

Last year, shoppers could get a free Too Cool Fire Fox virtual head accessory, offered up until Dec. 31, 2022.

Related: Looking for more freebies? Check out all the best ways to get free stuff on Amazon.


Let your kids explore all the mini-activities scattered throughout the pages.

pages from the 2023 Amazon Holiday Toy Book

Amazon’s toy catalog isn’t just for adults. You’ll find a bunch of crafts, puzzles, and games for kids tucked into the many pages of top toys. Here are some of the activities we saw last year:

  • Read a short story called Meet The Racers on page 4
  • Scavenger hunt on page 21
  • Owl Shortcut Maze on page 29
  • Sticker set on page 39
  • Word search on page 53
  • Coloring activity on page 103


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