We love a hot toy deal at The Krazy Coupon Lady. But you know what we love even more? A Target toy coupon during the holiday shopping season. And as of Sunday, Oct. 12, a new 25% off Target toy coupon is available to clip in your Circle account.
Keep in mind that this is a one-time-use Circle offer, and it’s best used on high-priced toys like ride-ons, play kitchens, or brands that rarely go on sale. Get ready to score major discounts on brands like Barbie , Squishmallows , LOL Surprise , Melissa & Doug , and more.
Before you shop, freshen up on our best Target toy sale tips and check out all the best Target deals you can grab this week.
Top Deals We're Shopping With Our Target Toy Coupon
The Target Toy Coupon is an annual Circle coupon that gives you 25% off one toy or kids' book.
Look for Target’s 25% off coupon for one toy or kids’ book in your Target Circle account. Just log in, activate it, and start saving on early holiday gifts.
If you're not already a Target Circle member, you can join for free and get exclusive deals like this one.
KCL TIP: Still don't see it? You can scan the signs in the toy department at Target or in the Target toy catalog to add it to your account.
The 25% off Target Toy Coupon is available to clip Oct. 12 - Nov. 15, 2025.
Target dropped the 25% off Target Toy Coupon in Circle accounts starting on Sunday, Oct. 12, which was a week earlier than we expected based on what they've done in recent years. This coupon is available for all Target Circle members , and it works on toys that are on sale and regular price.
Use your coupon on toys that already have sale prices to save the most.
You’ll save the most money with this coupon if you buy toys that Target already has on sale. Even though the coupon value is 25% off, if you stack the coupon with sale prices, you’ll save much more on your overall purchase total — sometimes up to 50% or more.
Keep in mind that not ALL toys are eligible for the Target Toy Coupon.
Target’s toy coupon excludes purchases sold and shipped by Target Plus Partners (aka third-party sellers on Target.com), plus brands like Lego, Cards Against Humanity, Funko, Bullseye's Playground, and a few others. You can see all toys eligible for this coupon here.
Here are the items excluded from the 25% off toy coupon in 2025:
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Bullseye's Playground
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Barbie Camper and Dreamhouses
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Barbie Hearth & Hand Townhouse Playset
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Cards Against Humanity
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Disney Princess Castle
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Funko
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Lebron James Doll
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Lego
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Mega Bloks, 80 ct
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Monopoly NBA
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Trading Cards
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Video Games
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WNBA Booster
You can't stack a specific toy Circle offer with the Target Toy Coupon.
Also, if a toy already has a Circle offer, you can't stack the two coupons together. For example, if Target Edition toys are 20% off with a Circle offer, you won't be able to use the 20% off Circle offer and the 25% off one toy coupon together.
Ask friends and family for their offer, so you can use the Target Toy Coupon more than once.
Technically you can't use the coupon more than once. But in true Krazy Coupon Lady fashion, we have a workaround. There’s one coupon issued per Target Circle account. Have your partner, kids, aunts, uncles, and anyone else you know with a phone sign up for a Target Circle account and give you their coupon. Don’t forget to download the Target app or clip the offer online.
Look for another Target Toy Coupon to drop in December for $10 off $50 or $25 off $100.
Target rolls out several toy coupons each year to help you save big. The 25% off one toy coupon, which always appears in October, is a fan favorite. It’s a one-time-use Circle offer, and it’s best used on high-priced toys like ride-ons, play kitchens, or brands that rarely go on sale.
Another great option is the $10 off $50 or $25 off $100 toy coupon, which usually appears in December. That one isn’t a Circle Offer, so you don’t need to save it to your Circle account before you shop. You’ll get the discount automatically if you’re signed in to your Circle account and shop for eligible toys. Plus, you can claim this offer as many times as you want, online or in stores until it expires.
How to Use Your $10 Off Target Toy Coupon Online:
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Sign in to your Circle account on Target.com or in the Target app.
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Click the toy coupon on your homepage to shop for eligible toys.
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Add at least $50 in toys to your online shopping cart.
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See the $10 off $50 or $25 off $100 discount applied at checkout.
How to Use Your $10 Off Target Toy Coupon in Stores:
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Shop for eligible toys at your local Target store.
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Scan the Circle barcode in your Target app when you check out.
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See the $10 off or $25 off coupon applied to your total.
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