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Your Ultimate Target Price Match Policy Guide

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For the 101 on Target price match, did you know that Target and will match their prices to just about every major retailer in the U.S.? Walmart and Amazon don’t even do this, which means you can get the same price at Target that you’d find almost anywhere else.

Target’s price match policy is easy and flexible, and you can even save more on top of price matching, giving Target the lowest prices around if you shop smart. Plus, if you find a lower price after you buy something at Target, you’ve still got two weeks to do a price adjustment. And for those preparing for Black Friday all year round, note that Target is one of only a couple of retailers offering Black Friday price matching (Best Buy is the other) — if you find your item cheaper somewhere else, Target or Target online will match the lower price during their Target Black Friday deals. Their price matching policy lets you get the lowest possible Target price within 14 days of your purchase.

Download the official KCL app so you don’t miss any major deals. If you’re looking for information about Target’s return policy or want to check out the best Target coupons available, we’ve got you covered (plus, we have everything you need to know about Target’s Coupon Policy).


What is Target’s price match policy in-store?

A woman wearing a face mask, standing behind a shopping cart, looking at a cell phone in Target.

When it comes to Target price matching, all you need to do is show proof of the lower price to the cashier at checkout. While standing in line, I always Google any high-priced items I’m buying, click on the links if the products are cheaper, and show the cashier my phone. They adjust the price immediately. No manager, no forms, no nothing.

You can also bring in a printed local ad and show it to the cashier if you’re into paperwork.

If you can’t find the price on your item in-store, do a Target price check at one of the stations located on various end caps, or scan the item with your Target app.

PRICE MATCHING TIP: If I’m shopping in the store, I also scan anything I want to buy in the Target app to see if the item is cheaper at If it’s cheaper online at, I show the cashier the lower price and get it price matched.


What is’s price match policy for online shopping?

A person's hand holding their phone displaying the Shipt app's results for diapers at Target in front of a laptop displaying Target's weekly ad.

If you’re shopping online at and see a better price for the same exact item on another website, call 1 (800) 591-3869 or use the Target customer service chat. They’ll have you place the order and they’ll make sure you get the difference refunded to you.


Does Target price match Amazon?


Yes, Target will match the prices on Amazon. As long as your item is the exact same brand, size, weight, color, quantity, and model number. One caveat here is that the item must be sold and fulfilled by Amazon — you can’t claim price matching for items from third-party sellers.


Does Target price match Walmart?

walmart groceries in a walmart bag versus Target groceries in Target bags side by side

They sure do! Same deal — the item from Walmart has to be exactly identical to get the price matched at Target, and can’t be from a third-party seller on If it’s the same item and it’s fulfilled by Walmart, though, you’re good to go.


Does Target price match Best Buy?

Absolutely. Target will price match identical items that are selling for cheaper at Best Buy.


Does Target price match Costco?

Yes. If you want the Target shopping experience with Costco prices, just claim price matching. On the one hand, this means you can save money on a Costco membership.

But on the other, sometimes you get Costco savings because items are sold in bulk. If Target doesn’t have the same giant-sized jar of peanut butter, you won’t be able to score the per unit savings since the Target item isn’t the same size and weight.


Does Target price match eBay?

A person resting their elbow on a Yeti cooler and holding up their iPhone displaying the search results for Yeti on the eBay app.

No, eBay is one online retailer that Target will not price match.


What retailers will Target price match?

Target doesn’t price match just anyone, but they do offer price matching for tons of competitors! Target will only price-match certain retailers. In addition to Amazon, Walmart, Best Buy, and Costco, Target will price-match items from the following retailers and their websites:

PRICE MATCHING TIP: If you’re in Alaska or Hawaii, Target won’t price match these competitor’s websites, so get ready to pull out those paper circulars. Everywhere else you should be set, though.


How long do I have to claim a price adjustment at Target?

A person showing a phone and a receipt to an employee for a price adjustment at the Target guest service counter.

An entire, glorious two weeks. If you buy something at Target and see it go on sale at Walmart, for example, within 14 days of your purchase, you can go back to Target’s customer service and show them the lower price. They’ll refund the difference back.

If you don’t want to go in store, you can also call (800) 591-3869 or use the customer service chat within 14 days.


What is the Target holiday price match policy?

Disney Frozen little people ice palace toy next to a black friday sales tag reading $23.99 at Target

Every year, Target’s price match policy becomes the Target Holiday Price Match Guarantee from October through Christmas Eve. In 2023, the Holiday Price Match Guarantee is in effect from Oct. 22 through Dec. 24.

So, if you purchase something from Target in-store or online after Oct. 22, and the Target price drops on or before Dec. 24, you can ask for a price adjustment and Target will give you the lower price.


Does Target price match on Black Friday?

You bet. Target will price match with any competitor listed above for 14 days, even during Target’s Black Friday sales!


Does Target price match groceries?

a person holding a fred meyer rewards brochure

Yes, Target will price-match grocery items, including produce. You will have to make sure that the item is the same size, weight, brand, etc.

But you’ll also have to make sure that if Target sells the item by the pound, the other store isn’t charging per item. For example, if green peppers are $1/each at Target, you won’t be able to price match green peppers sold for $1.46/pound at Walmart.

Another caveat to grocery price matching at Target is that if you are price matching per-pound items, you’ll have to make sure you’re shopping at a SuperTarget. Otherwise, it’s a no-go.

TIP: Target may price match your local grocer or other local retailers if they’re within 25 miles. This is totally at the manager’s discretion, though. So you can try, but you may or may not be successful.


Will coupons work when I price match?

Free Aleve coupons by mail

Yes, but only for in-store purchases. First the price match will be applied. Then you can use the manufacturer coupon.

PRICE MATCHING TIP: If you’re using coupons issued directly by Target, you won’t be able to price match. But if the coupon is issued by the manufacturer, you can totally claim it.


Can I use Target Circle offers when I price match?

A person's hand holding a Target RedCard information card in front of the checkout lane at Target.

No. Sadly, you cannot combine Target Circle offers with the price-matching policy.


Will my RedCard 5% discount work when I price match?

Yes! Even after you’ve price-matched an item from a competitor, you can still use your Target RedCard to save an extra 5% on top of the price match.


Can I use price matching on out-of-stock items?

cellphone with target app in front of air fryer

It depends. If you’re price matching from another retailer, you won’t be able to claim it if the item is out-of-stock at Target.

However, if you’re price matching a deal at an in-person Target location, then you will be able to claim the price adjustment if the item is out-of-stock online. If the item is out-of-stock online and in-store, you won’t be able to claim the price match. No rain checks in this scenario.


What items are excluded from Target’s price matching?


There are a few other price match exclusions you should keep in mind. Here are some things they won’t price match, ever:

  • Alcohol (depending on the state).
  • Clearance, damaged, closeout, or opened items.
  • Pre-owned or refurbished items.
  • Doorbuster or lightning sale items, including Amazon Prime or Fresh Exclusive Deals.
  • Gift card offers.
  • Contract mobile phone devices and plans.
  • Optical products.
  • Clinic and pharmacy purchases.
  • Third-party marketplace sellers.

PRICE MATCHING TIP: Using a Target registry completion coupon? If so, you won’t be able to price match.


Are there limits on how many price matches I can claim?

man showing cellphone to target employee

No. Unlike Walmart, who only allows one price match a day online at (not in the physical store), there’s no limit at Target. Price match online or in store as many times as you want per day!


What’s the best item to price match at Target?

A Nintendo switch video game at target. Below the image is a price comparison for target and Amazon.

This will vary at any given moment. But in general, we’ve found that the best items to price match when you’re shopping at Target tend to be:

  • Video games.
  • Electronics.
  • Popular toy brands like LEGO and Barbie.


Target Price Match FAQs

1. Does Target do price matches?

Yes. Target generally offers shoppers a competitor’s lower price. Just show the cashier a competitor’s ad or website when you go to check out.

2. Can you price match with Target Drive Up?

Yes. The price match policy is the same with Drive Up as it is in-store. Just show proof of a competitor’s lower price.

3. Does Amazon price match with Target?

No. Amazon doesn’t offer price matching at all, but Target will give you Amazon’s lower price!

4. Does Target do Walmart price matches?

Yep! Target will price match Walmart, but like Amazon, the favor isn’t returned. Walmart won’t give you Target’s lower price.

5. How do I price match Target online?

Easy. Just call 1 (800) 591-3869 or use the Target customer service chat and they’ll help you request a price match for an online purchase.

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