Target’s Price Match Policy Has Changed — Now You Can Use Circle Deals

Target officially updated its price match policy on July 28, 2025, and it’s a big change. The retailer no longer matches Amazon or Walmart prices — the last two competitors Target allowed after its August 2024 update.

Now, price matching is limited to Target’s own ecosystem. That means if an item costs less in a local Target store, on Target.com, in the Target app (download for iOS/Android), or through a Target Circle deal, you can get that price in-store or online.

Good news for couponers: As of January 15, 2026, Target has quietly updated its policy to allow Target Circle deals to be combined with price matches. This is a big win for anyone looking to stack savings. You can now get the lower price and use your coupons.

If you’re looking for info on Target’s return policy or the best coupons, we’ve got you covered.

The New Target Price Match Policy

As of January 15, 2026, here’s what Target will still match:

• Lower prices at your local Target store

• Lower prices on Target.com

• Lower prices in the Target app

• Lower prices on items sold by Target Plus partners (as long as the product details match exactly)

• Target Circle deals

The key is that the price must come from within the Target ecosystem. You can no longer match Amazon, Walmart, or any other outside competitor, online or in-store.

A memo shared on Reddit (and confirmed by Target stores):

KCL TIP: Now that Target Circle and store coupons can be combined with price matches, it’s an awesome opportunity to stack deals. Keep your app handy to catch every possible savings.

What’s No Longer Allowed as of July 28, 2025

Since the policy went into effect on July 28, 2025, here’s what you can't do:

• No price matching Amazon, even for items sold and shipped by Amazon.

• No price matching Walmart.

• No price matching any other competitor (Best Buy, GameStop, Costco, etc.).

• No third-party matches — only Target and Target Plus items qualify.

KCL TIP: Keep your phone handy when shopping in-store. Target makes it easy to check prices quickly so you don’t miss out on holiday savings.

The Basics of the Target Price Match Policy

Target has left all the guesswork out of it. As of July 2025, you can only price match Target with Target. That means matching prices between the store, app, and Target.com, including Target Plus items. It has to be the same exact product (identical brand, size, weight, color, quantity, and model number). You can request a price match either in-store or online, and you can still price match within 14 days of your purchase.

Here are the key things to know about price matching at Target:

Target Price Matching In-Store

If you’re shopping in-store, all you need to do is show proof of the lower price to the cashier at checkout. While standing in line, scan the barcode of the item in the app, and if the product is cheaper online, show the cashier your phone, and they'll adjust the price immediately — no manager, no forms.

KCL TIP: If you're shopping in the store, scan anything you want to buy using the Target app to see if the item is cheaper on Target.com. If it’s cheaper online, show the cashier the lower price and get it price matched.

Target Price Matching Online

If you’re shopping online at Target.com and see a better price for the same exact item within 14 days, call 1 (800) 591-3869 or use the Target customer service chat. They’ll make sure you get the difference refunded to you.

Watch out for these Target price match exclusions.

There are a decent number of exclusions listed by Target in their fine print for price matching. Here are the ones that you definitely want to keep in mind:

• Target-Specific Offers: You can’t combine a price match with Target Circle bonuses (the just-for-you bonuses you have to tap to add) although you can now combine them with the regular Target Circle offers, Target gift card offers, registry completion coupons, or Target coupons. Manufacturer coupons are still allowed after a price match, but only for in-store purchases.

• Special Discounts and Sales: Excluded items include clearance, closeout, liquidation, damaged, used, open-box, refurbished, pre-owned, or rent-to-own items.

• Pricing Errors and Special Promotions: Typo errors don’t qualify.

• Third-Party Sellers and Special Categories: Marketplace prices from third-party sellers, items sold by a Target Plus Partner on Target.com or apps, and certain categories like alcohol (depending on state laws), optical products, clinic/pharmacy purchases, and contract mobile phone devices/plans are all excluded.

KCL TIP: Using a Target registry completion coupon ? If so, you won’t be able to price match.

Pro Tips for Nailing Your Target Price Matches

Maximizing your savings at Target is easy if you know the rules. Here’s how to get the best prices with their policy:

• Combine Discounts: Use your Target Circle Card to save an extra 5% after price matching.

• Know the Rules: Coupons from manufacturers can be used after a price match, but not Target Circle offers.

• Maximize Matches: There’s no limit to how many price matches you can claim in a day.

• 14-Day Price Adjustment: Target has a Price Match Guarantee. If you find a lower price within 14 days of your purchase, Target will adjust your price to match it, ensuring you always get the best deal.

• Black Friday and Holidays: Starting in early November, Target makes holiday shopping stress free. If the price of an item you bought in-store or online drops at Target on or before Dec. 24, you can request a price adjustment. Just bring proof of purchase to Guest Services.

• Grocery Price Matching: Technically, Target does price match groceries. However, be mindful of how the items are priced. For instance, you can’t match green peppers priced per item at Target with those sold by the pound.

Holiday Price Matching Tips

Make the most of Target’s price match policy during the holiday season:

• Shop early, adjust later: Buy gifts ahead of time, then monitor prices online or in the app. If the price drops before Dec. 24, bring proof of purchase to Guest Services or call Customer Service to get the difference back.

• Scan everything in the app: Toys, gift sets, decor, and seasonal items often have fluctuating prices. Showing the lower price from Target.com or the Target app in-store can save you money instantly.

• Know the exclusions: Holiday bundles, registry completion coupons, clearance, and certain restricted categories (like alcohol or clinic/pharmacy items) can’t be price matched.

• Maximize every trip: There’s no limit to how many price matches you can claim, so if you’re doing big holiday shopping, scan multiple items to ensure you’re getting the best Target price.

KCL TIP: If you buy gifts early, you can monitor prices online and request adjustments if they drop before Dec. 24.

You May Also Be Interested In:

• How to Coupon at Target

• How to Use the New Target Circle

• Best Target Deals This Week