Jenna McMahon | 

It's Here! How To Use the Walmart Toy Catalog To Score the Best Deals

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The Walmart Toy Catalog 2023 is officially here!

The Walmart Top Toy List may have dropped in August 2023, but we didn’t see the printed toy book actually pop up until Oct. 7.

The 63 pages are creatively spread with toys for kids of all ages, including exclusive toys you can only buy at Walmart. Others are some of the hottest toys this season, which are likely to sell out before Christmas. I’m talking toys from Fisher-Price, Gabby’s Dollhouse, Bluey, Squishmallows, and more. Not to mention all the board games, puzzles, kids’ bikes, and ride-on toys new for this season.

But with dynamic pricing and competitive Black Friday sales, you’ve simply got to shop around for the best deals. Walmart won’t price match competitors, but they work hard to keep their prices neck and neck with stores like Target and Amazon.

We scanned the full Walmart Toy Catalog and dropped a full digital version right in this post. Plus, we’ve included shopping tips for scoring the best toy deals no matter where you’re shopping.

For more smart shopping tips and savings hacks, text HACKS to 57299 or download The Krazy Coupon Lady app.


Walmart Toy Catalog Ad Scan 2023:

Click the arrows above to scroll through the 2023 Walmart Toy Catalog.


1. Get the Walmart Toy Catalog in the mail or in-store.

a woman standing in Walmart and smiling while holding up the 2023 toy catalog

If you weren’t lucky enough to get the Walmart Toy Catalog delivered right to your doorstep, head to a Walmart Supercenter and pick it up in person. Or, see an ad scan of the entire 2023 catalog with our full digital ad scan above.

You can also see the toy catalog on or in the Walmart app.


2. Flip through 63 pages of toys in the 2023 Toy Catalog.

a woman's hands holding open the walmart toy catalog on a page filled with barbie toys

Walmart’s toy catalog has a lot to offer this year — a whole 63 pages worth of toys for all ages. Throughout the pages, you’ll see labels like “Top Toy” and “Only at Walmart.” These refer to items on Walmart’s Top Toy List and those only sold at Walmart this holiday season.

Of course, Barbie’s three-story dream house is featured in the catalog. But you’ll also find a bunch of Lego sets, Crayola arts and crafts, Cocomelon toys, and Disney Princess dolls.

We’re already tracking deals on these toy categories at all the top stores:


3. Scan the QR code on each page of the catalog to see toys in the Walmart app.

A woman's left hand holding her cell phone and her left hand holding a toy catalog getting ready to scan the qr code

In the catalog, every page with toys on it also has a scannable QR code in the bottom corner. This makes it super easy to look up pricing and availability for toys shown throughout the pages.

With your smartphone, take a picture of the QR code and open the generated link. This will instantly take you to the Walmart app (if you already have it downloaded) or Either way, you’ll jump to all the same toys on your smartphone. From there, you can check updated pricing, store availability, and other product info.



4. Shop for toy deals during the Walmart Deals — Holiday Kickoff sale, Oct. 9 – 12.

A person using a laptop to look at the Walmart toy catalog on their website.

Walmart is dropping a huge sale event next week to compete with Amazon Prime Day, and we already know the toy deals will be big.

During the Walmart Deals — Holiday Kickoff, which runs from Oct. 9 – 12, 2023, we expect to see a bunch of top toys for up to 50% off the regular price. Plus, Walmart and Amazon usually compete for the best deals on the hottest items. Basically, look forward to competitive toy prices throughout the week.

The sale is online only, but you can still place orders in the app or on and do store pickup.


5. Compare toy prices at Amazon, Target, and Kohl’s to make sure you’re getting the best deal.

a woman sorting through toys next to open amazon and target shipping boxes

With dynamic pricing in full swing for Black Friday, you might find a different price for the same toy at three different stores. Big-box retailers will get competitive with their pricing to win over shoppers, but not all of them will get you the best toy deals.

While some toys on Walmart’s Top Toy List are exclusive to Walmart, others are hot items sold at competitor stores, too.

Through the Black Friday season, be sure to compare the best Walmart deals to the Amazon, Target, and Kohl’s toy lists:

TIP: Download The Krazy Coupon Lady app and set up deal alerts for the hottest toy brands, like Lego, Barbie, and LOL Surprise. We’ll notify you any time a can’t-miss deal drops.


6. Don’t miss Walmart Black Friday sales in November to stock up on toy gifts.

person shopping black friday barbie deals at target

If you miss Walmart’s October sale, you’ll want to mark the Walmart Black Friday sale on your calendar this November.

Walmart usually has three separate Black Friday events throughout the month of November, so you can basically expect deals all month long.

In 2022, we saw kids’ Huffy bikes, dolls, hoverboards, ride-on cars, and tons of toy playsets go on sale at Walmart for Black Friday. Savings can reach up to 60% off, and those discounts are sure to include toys that appear in the 2023 catalog.


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