Is mid-October the new Black Friday?

Sure looks like it, since Walmart joined Amazon and Target in announcing a big mid-October sale, kicking off the holiday shopping season earlier than ever.

Walmart’s “Big Save” online event not only looks to take on Amazon’s Prime Day, but expand upon it with three extra days of Black Friday-like savings.

Here’s what you need to know:


Walmart’s “Big Save” event runs Oct. 11-15.

The “Big Save” event takes place on starting at 7 PM Eastern Sunday, Oct. 11 and running through Thursday, Oct. 15.


The online sale will discount electronics, toys and more up to 50%.

Products sold by Walmart and their Marketplace sellers will be discounted, with big discounts expected in electronics, home, toys, beauty, fashion and more. Industry watchers say to expect prices at or below Black Friday prices.

Here are some upcoming “Big Save” deals other sites are reporting:



Walmart is offering free two-day shipping on all orders over $35.

That’s no different than the rest of the year, but what IS different is that some of the orders during the “Big Save” event will be eligible for free next-day delivery or in-store pickup.

It’s unclear at this time if Walmart+ subscribers will be able to enjoy the benefits of same-day delivery (even one-hour delivery, where applicable) on “Big Save” deals.

If you’re interested in price matching, Target is your only option.

Walmart told us that they consider the “Big Save” event a “holiday,” so price matching is off the table.

Amazon only price matches cell phones and TVs — which could come in handy, but if you’re wanting to price match during the Big Save/Deal Days/Prime Day window, Target is your best bet.

If Walmart’s got something on sale for cheaper than Target — they’re expected to have lots of video games on sale, for example — Target will price match either before you make a purchase or within 14 days after a purchase — even during their Deal Days window.

Just make sure the products have the exact same SKU. (The third-party Marketplace deals on don’t qualify.)


Keep tabs on all the Walmart deals with KCL.

We’re constantly watching the Walmart deals, so you’ll want to download the free KCL app and favorite the Walmart deals. You can also visit Walmart deals on the KCL website.

Either way, we’ll make it easy for you to find the “Big Save” deals as they happen.


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