Do you skip the toy section at Target because you think Target toys are too expensive? If you knew how to save big money by buying your kids’ toys and games at Target, you’d run straight there. (Do not pass go, do not collect $200.)

Trust us, the bullseye has plenty of deals. You just need to know when the next Target toy sale is and how to combine that with some other nifty tips, which we have here for you.

Psst! The best way to ensure you never miss a deal? Sign up for Target toy alerts in the KCL app.


1. Hit up Target’s Semi-Annual Toy Sale in January and July to save up to 70%.

January and July are the time to stock up on toys at Target during their Semi-annual Toy Sale. Typically, it starts by the first week of January and July and runs for one month. You’ll see the most popular toys — like LEGO — begin with a 30% clearance and increase to 50% and finally 70% as the weeks progress.

Check the stocking stuffer section for toys beginning at 50% off, running all the way up to 90% off by the end of January.


2. Use the Amazon app to price match the toy you want.

Use your Amazon app to scan the barcode of the toy you’re buying. If the price is less on Amazon, then the Target cashier will price match it for you.

Target will price match any qualifying item up to 14 days after purchase, as well. The item must be an exact match from their list of approved competitors (like and, and you’ll need to show the cashier the better price on your phone.

Note: Toys purchased during Target’s Toy Clearance Sale can’t be price adjusted when they get marked down for greater percent off. Just didn’t want to get you excited about the price adjusting then let you down.


3. Save 10 – 20% on kids’ toys with Target Circle in the Target app.

Circle in the Target app has offers that can save you anywhere from 5 – 50%. Typical savings is 10 – 20%. Each offer can be used up to four times in a single transaction. If you buy four Baby Alive dolls, one scan of your Circle barcode will save you 10% on each doll.


4. Save 5% on every toy purchase when you use the Target RedCard.

The Target RedCard is a free cash back rewards card linked to your checking account or credit card that automatically saves you 5% on every purchase — that’s extra savings on top of sales, coupons, or clearance.

If you use your RedCard as a debit card, you won’t incur any additional fees or interest charges.



5. Look for “Toy Deal of the Day” in November and December to save on Big-ticket toys.

It’s not only on Black Friday that we see great prices on toys at Target. During the entire months of November and December, we see more savings on big-ticket brands like Razor, Kidcraft and Hatchimals. In early November 2019, Hatchimals WOW 32″ Interactive Blind pack was the Toy of the Day, marked down from $79.99 to $59.99. (It was technically on sale for a week, so Toy Deal of the Day could last a day, or longer.)


6. Save over 50% on Toy Deal of the Day by stacking Target Circle offers and mobile coupons.

In November 2019, Target offered a 20% off toy coupon in Target Circle for app users and another 25% off toy mobile coupon for texting TOY to 827438. You could stack both coupons on the Toy Deal of the Day to save over 57% on regular price:

Buy 1 Fisher-Price Code ‘n Learn Kinderbot (reg. $59.99) $44.99, sale price through 11/13
Use 20% Off – Fisher-Price Code ‘n Learn Kinderbot, Target Circle Offer (exp. 11/23) (
Use 25% Off – One Toy, Kids’ Book, or Craft Activity Kit, Target Mobile Coupon (valid 10/27-11/23) Text TOY to 827438
Use RedCard for 5% off
Free shipping
Final Price: $25.64



7. Get money back with Paribus if your toy purchase drops.

Paribus is a tool that monitors your online purchases for certain stores and alerts you of price drops within that retailer’s price adjustment period. Paribus provides information so you can request a price adjustment in a few easy steps.

To use Paribus, link it to your email and make your Target toy purchase online.

Paribus compensates us when you sign up for Paribus using the links we provided.


8. Use BrickSeek to check inventory on specific toys before you go.

Let’s say you find a killer deal on a Target toy using the Krazy Coupon lady app, but you don’t want the goods to be sold out when you get there. You can’t check the inventory for all of the stores at, just for one store at a time.

To save time, use Enter the DPCI code of the item, and will tell you whether it’s in stock at any of the Target stores near you.

If you get a “limited quantity” message, then you can double-check against with your specific store location.


9. Buy board games at Target to score up to 50% off.

Board game sales drop around once a month at Target, but try to hold off until you can get at least 50% off your favorite game.

Other than clearance (which could get you up to 70% off), this is the best deal Target has on board games. Always check the endcaps in the toy department for clearance board games, which can get buried so you might have to dig.

You can also check Hasbro for game coupons.


10. Buy Our Generation dolls and pay 74% less than for American Girl.

Our Generation 18-inch dolls retail around $29.99, while American Girl 18-inch dolls start at $115.00. The dolls are the same size, and all the accessories are interchangeable.

Historically, we’ve seen the best sales for Our Generation dolls and accessories on Cyber Monday. In the past, Our Generation prices have dropped as much as 57%!


11. Buy LEGO sets during Black Friday and Pre-Christmas.

Every November, Target will send out the famous Toy Coupon Book that almost always has coupons for LEGO sets to stack with sales during Black Friday. In the days before Christmas, they also aggressively mark down certain sets.

Keep in mind that you’ll probably need to be in store for the best LEGO deals, and it will only be select sets that reach savings above 50%.

In the past we’ve seen sets like LEGO Construction Star Wars Chirrut Imwe drop from $24.99 to $10.00 during Black Friday! In 2019, LEGO Movie 2 and LEGO City sets dropped to 50% off the week before Christmas.


12. The worst toy brand to buy at Target is Barbie.

Barbie is usually priced lower every day at Walmart and Amazon, a close second. While there are exceptions, Target promotions on Barbie aren’t often worth the hype.



13. Trade in old video games for gift cards you can use toward new toys.

Not all video games are eligible, so check the current Target trade-in list before you head out. And compare trade-in value against GameStop.

RELATED: Items to Trade for Target Gift Cards



UP NEXT: Find out how to save more at Target and other stores on the KCL Store Hacks page!

13 Things You Can Do to Save Big on Target Toys