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You don’t need a Target toy sale to get a steal of a deal on toys. Once you know how to save big money by buying your kids’ toys and games at Target, you’ll run straight there. (Do not pass go, do not collect $200.)

Target has stepped up their game and is offering their Semi-Annual Toy Clearance right now, where I’m seeing toys going on clearance starting at 30% off. In past years, Target has revealed this toy sale in July, but in 2022, the huge toy markdowns hit in June — most likely to compete with early Amazon Prime Day deals. A variety of toy brands are getting slashed down, but prices and selection do vary by location. Here are 10 ways to save when buying Target toys.

Psst – the best way to ensure you never miss a deal? Sign up for Target toy alerts in the KCL app. We’ve also got you covered if you’re looking for Target coupons, info about the Target return policy, or Target’s price match policy.

1. Hit up the Semi-Annual Target Toy Sale in January and June to save up to 70%.

A person putting a Barbie doll into the basket of a Target shopping cart that has LEGO toys in it.

In 2022, Target rolled out their Semi-Annual Toy Clearance Sale Dates early in June

In past years, Target’s Semi-Annual Toy Clearance sale kicked off in July. But in 2022, Christmas came early when Target rolled out their toy clearance in June 2022, slashing toy prices before the half-Christmas mark. Who says you can only find a toy deal in December? Not Target! You can bet the early toy clearance sale in June 2022 was due to those early Amazon Prime Day deals that shoppers have enjoyed.

Indeed, January and June are the time to stock up on toys at Target during their semi-annual toy sale. In January 2022, the semi-annual Target toy sale began on January 17, and in 2022, it began early in June. You’ll see the most popular toys — like LEGO — begin with a 30% off savings and increase to 50% and finally 70% off as the weeks progress.

Once the toys hit 70% off, there will be no more markdowns. In years past, the toys went up to 90% off, but since Target salvage stores have come into play, these toys will go there instead.

target toy deals

2. Price match toys to the Target app and Target’s competitors.

A person's hand holding up their phone displaying a product on the Amazon app in front of the physical product sitting on a Target shelf.

The Target price match process is pretty easy. You can price match any qualifying item up to 14 days after your purchase. The item must be an exact match from their list of approved competitors (like Amazon, Walmart.com, and BestBuy.com), and you’ll need to show the cashier the better price on your phone. You can even price match the Target app if it’s cheaper than the price in the store.

Note: Target doesn’t do price adjustments on clearance items. So toys purchased during Target’s toy clearance won’t qualify for a price adjustment when they get marked down for a greater percent off.

3. Use Target Circle to save up to 50% on toys.

A person's hand holding a cellphone displaying the Target Circle app at the checkout lane in Target.

Target Circle is a great way to save on toys. They’ll often release Target toy coupons like $10 off a $50 toy purchase and/or $25 off a $100 toy purchase. What’s awesome is this coupon can usually be used both online and in stores.

There are also Circle offers like 20% off educational toys and 10% off Baby Alive dolls. Each offer can be used up to four times in a single transaction. So if you buy four Baby Alive dolls, one scan of your Circle barcode will save you 10% on each doll.

Circle coupons can be used on sale items. Usually, they aren’t valid on clearance items but check the exclusions to be sure.

4. Look for the “Toy Deal of the Day” to save on Target Barbie dolls and more Target toys.

A Target shopping cart basket filled with Barbie toys.

It’s not only on Black Friday that we see great prices on Target toys. Look for “Toy Deal of the Day” in November and December. But in May 2022, Target offered a toy deal of the day with 50% off select toys. We saw toys like Barbies, Squishmallows, and Play-Doh for 50% off.

5. Target board games and puzzles can be up to 50% off.

A person's hand holding up a Don't Break the Ice board game in front of a Target shopping cart filled with other board games in the game aisle at Target.

Target board game sales drop around once a month, but try to hold off on buying until you can save at least 50% on your favorite game.

Other than clearance (which could get you up to 70% off), this is the best deal Target has on board games. Always check the endcaps in the toy department for clearance board games; these can get buried, so you might have to dig.

You can count on Target Black Friday to have board games on sale too, and remember that board games can be a steeper discount when we see sales + B2G1 free promo.

6. Buy Our Generation dolls at Target and pay 74% less than for American Girl.

A person's arms reaching up to take an Our Generation doll off of the top shelf in the toy aisle at Target.

You can buy American Girl dupes at Target for a fraction of the cost. Our Generation 18-inch dolls retail for around $29.99, while American Girl 18-inch dolls start at $115. The dolls are the same size, and all the accessories are interchangeable.

Historically, we’ve seen the best sales for Our Generation dolls and accessories on Cyber Monday, when prices have dropped as much as 53%.

ONLINE or In-Store Deal
As low as $12.34 $25.99 (53% Off)
Exp 05/19/24

7. Save 40% on Target LEGO sets with gift card promos and Target toy sales.

A Target shopping cart basket filled with LEGO toys.

Target LEGO sets go on sale every month. The key is to wait till the sets are on sale and there’s a gift card promotion that pairs with the sale. In February and October, you can count on seeing this promo: get a $10 gift card with a $50 LEGO purchase, which makes it the perfect time to stock up on LEGO sets for gifts.

ONLINE or In-Store Deal
As low as $39.87 $64.97 (39% Off)
Spend $50, receive $10 Target gift card
Pay $49.87, receive $10 Target gift card
Exp 05/19/24

8. Save 5% on every Target toy purchase when you use the RedCard.

A person's hand holding their Target RedCard next to a point of sale machine at the Target checkout.

Make sure to use your RedCard to pay for your Target toys. You’ll get an extra 5% off your total, plus free shipping on your order if you’re shopping online — that’s extra savings on top of sales, coupons, or clearance.

If you use your RedCard as a debit card, you won’t incur any additional fees or interest charges.

9. Trade in old Target video games for gift cards you can use toward new toys.

A person's hand holding three Target gift cards in front of the checkout counter at Target.

The Target trade-in program isn’t going to make you rich. Target isn’t always the best place to trade in your used electronics and video games. But if Target is where you end up trading in your item, you’ll earn a Target gift card that you can use on anything in the store — including Target toys. Be sure to compare values to stores like Amazon and Best Buy.

ProductTargetAmazonBest Buy
Nintendo Switch 32 GB$180$120$70
Xbox One S White$120$120$40
Apple AirPod Max$60$150$40
Galaxy Watch3$70$60$35
iPad 7th Generation WiFi Only$100$100$140


10. How to tell when a toy is on clearance at your Target store

target toy deals

Here are three ways to see if a toy is on clearance at your store:

  • The toy has a yellow clearance sticker on it
  • It’s on an aisle end cap with no large price sign (I always scan with the end cap price scanners to confirm!).
  • It shows as “in stock” at your store on Target.com, but you aren’t able to add it for store pickup.
Target Toy Sale Tips: 10 Ways to Save