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An essential sale for any shopper is, of course, Amazon Prime Day. And lucky for you, we have the best Amazon Prime Day shopping tips right here. The best part? We have everything you need to know about the upcoming Amazon Prime Day event in July 2023.

We predict that Amazon’s big event will happen July 11 – 12, 2023. The 48-hour sale will feature thousands of exciting deals, and you’d be crazy to miss it. Plus, you can expect the same retailers who ran sales during last year’s Prime Day event to compete with Prime Day. In fact, Target Deal Days event should be taking place at the same time, right before the July Prime Day sale starts.

Today, I’ll let you in on my best Amazon shopping tips for saving money with Prime Day deals and how to save up to 85% during the two-day event. If you can’t wait for the sale, check out these Amazon bestsellers you can grab right now.

Text AMAZON to 57299 to stay in the loop on all the hottest Amazon deals all year long.

You can also download the Krazy Coupon Lady app to find more Amazon deals.


1. Mark your calendars — we predict that Amazon Prime Day 2023 will happen on July 11 – 12, 2023.

person shopping amazon lightning deals on a laptop

We predict that Amazon Prime Day will begin on July 11 at midnight PT and run through July 12. The sale will span all categories like apparel, electronics, furniture, kitchen appliances, cookware, toys, sports equipment, and more.


2. What is Prime Day?

person holding phone featuring P&G Amazon Prime Day deal

Shoppers can expect “deep savings on electronics, fashion, home, kitchen, pets, toys, and Amazon devices.” You can bank on deals from Peloton, New Balance, Hasbro, iRobot, KitchenAid, and Samsung, plus a list of bestsellers on discount.


3. Not an Amazon Prime member? You can still shop on Prime Day with this shopping tip.

a person using a boxing knife to open a variety of Amazon Prime packages

Okay, okay, Prime Day is technically for Amazon Prime members, but if you’re not a member, just sign up for a free 30-day trial of Amazon Prime and you’ll get access.

Remember to cancel your membership if you don’t want to keep it beyond Prime Day. But bear in mind that in many instances a Prime membership can end up paying for itself.


4. Check for low prices from third-party sellers on Prime Day, but read this tip carefully!

a diaper backpack product listing on Amazon with the section "may be available at a lower price from other retailers" section highlighted on the page

Third-party sellers on Amazon are the bosses of their products, since they package and ship them to customers. They can set their own prices, they can charge for shipping, or they can drop their prices. On Prime Day, they cannot offer Lightning deals or coupons, but they can adjust pricing to be competitive.

This means third parties may have better deals on Prime Day than direct sellers (big brands) or FBAs (smaller vendors who send their products to Amazon for shipping to the customer).

Both direct sellers and FBAs can still offer Lightning Deals and coupons.

To check for a lower third-party price on something, tap the “Also available from” section of the product page to see the list of who is selling it. It’s not unusual for a legitimate third-party seller with great reviews to sell an identical product for a lower price than Amazon is selling it for.

Third-party sellers can’t be featured as the main seller or “win the Buy Box,” as it’s called because they’re third-party, but that doesn’t mean they’re more spendy. (“Winning the Buy Box” is a term for being the featured seller of a specific item.)

One caveat though! Make sure you read the reviews and you’re sure the third-party vendor is offering a legit product before you get too excited.


5. Expect free shipping on Prime Day from third parties who normally make you pay for shipping.

Three amazon prime boxes of varying sizes stacked on someone's doorstep

Third-party sellers know Prime Day is a huge opportunity to sell large volumes due to the increase in traffic to Amazon’s site. But since they can’t offer Lightning Deals or coupons, they have to stay competitive. In addition to dropping the price, they’ll usually offer free shipping, too.


6. Get $25 in Amazon credits to spend during Prime Day.

a woman holding up an amazon prime gift card

Free Amazon credit offers always pop up around Prime Day. Here’s what we found from the July 2022 Prime Day:

In 2021, Amazon had these offers:

  • Buy $50 in Amazon gift cards, get a $15 credit through June 28, 2021 (or enter USGIFTCARD21 at checkout)
  • Buy $50 in Amazon gift cards, get a $5 credit through June 28 (or enter SMUS2021 at checkout)


7. Place your order two days early through your Alexa device.

a woman's hand pointing to an amazon prime day deal featured on their echo show

Out of all the Amazon Prime Day shopping tips, this is one you can’t forget. In past years, you could ask Alexa: “Alexa, what are my Prime Day deals?” and from there you could make purchases before the deals were officially live. I anticipate we’ll see this again in July.


8. Plan to shop on Amazon both days during the Prime Day sale.

a woman sitting on her couch with her laptop surrounding by a dozen amazon prime packages of different sizes

Because Prime Day deals crop up every day — and even every hour, with Lightning Deals — it’s worth paying attention the entire time, especially if you’ve got a list of items you’re hoping to buy.

In addition to actual Prime Day deals, expect to see Daily Deals leading up to the event, typically a week or so before Prime Day starts.


9. Or just set a Krazy Coupon Lady deal alert for specific items you want to see on Prime Day.

a person's hand holding up a phone showing how to set up amazon deal alerts with the krazy coupon lady app

Sure, you can stare at Amazon all day, or just use Krazy Coupon Lady Deal Alerts. If there’s something you’ve needed that you’d like to find a deal on, set up a deal alert inside the free Krazy Coupon Lady app and then watch for a notification on Prime Day.

You might be one of the first ones to find out about a crazy low price!

TIP: Here’s more about how to set a KCL deal alert.


10. Watch for great prices on TVs during Amazon Prime Day.

a 55-inch Insignia Fire TV box on the floor at Best Buy

Buying your TV on Amazon Prime Day is one of the most legit Amazon Prime Day shopping tips. During past Prime Day sales, I saw over 40% off Fire TVs. Here’s one of the great deals from last year:

Buy 1 All-New Insignia 24-Inch Smart HD Fire TV Edition (reg. $149.99) $79.99, sale price

Free shipping with Amazon Prime or on orders of $25+

Final Price: $79.99

TIP: Don’t want to wait for Prime shipping? Stop by Best Buy and ask them to match Amazon’s sale price on identical TVs.


11. Score super low prices on Amazon Fire Tablets and Echo devices.

a person's handing holding up an Amazon Echo Dot in front of an Amazon Prime package

Plan to get better-than-Black-Friday prices on Fire Tablets and Echo Shows and Dots for Amazon Prime Day.

Here’s some of what we’ve seen in recent years:

Buy 1 Fire HD 10 Tablet 32GB (reg. $149.99) $79.99, sale price

Free shipping with Amazon Prime or on orders of $25+

Final Price: $79.99

Buy 1 Echo Show 2nd Gen (reg. $229.99) $149.99, sale price

Free shipping with Amazon Prime or on orders of $25+

Final Price: $149.99

Buy 1 Echo Dot (3rd Gen) Smart Speaker with Alexa (reg. $49.99) $18.99, sale price

Free shipping with Amazon Prime or on orders of $25+

Final Price: $18.99


12. Or look for bundle deals to save money on products like smart plugs.

an Amazon echo dot next to a smart plug included in a prime day bundle

On Prime Day, expect to see bundle deals where you get a low price on an item like smart plugs when you buy an Amazon device.

Sure, in years past you could get an Amazon Dot for $18.99 as I mentioned above. But for $5 more, you could have also gotten a smart plug bundled with it. Totally worth it.

Buy 1 Echo Dot Bundle with Amazon Smart Plug (reg. $74.98) $23.99, sale price

Free shipping with Amazon Prime or on orders of $25+

Final Price: $23.99


13. Keep your eyes on competitors during Amazon Prime Day because of MAP pricing.

a woman putting an Instant Pot into her Target cart at the store

What the heck is MAP pricing?

Minimum Advertising Pricing (MAP) is an agreement between retailers (like Amazon or Walmart) and direct sellers or vendors (think: Purina or GoPro) which keeps prices at a certain minimum amount. It basically says if vendors go lower than the agreed-upon pricing, they won’t be able to do business with that retailer anymore.

Amazon Prime Day (and other holidays like Black Friday) are considered “MAP holidays.” When these roll around, Amazon will allow vendors to drop their prices by a certain price point, not a huge drop, but let’s say 10% – 15%. This means vendors will have sales and deals on Amazon on Prime Day, but so will their competitors.

For this reason, check with Walmart, Target, Kohl’s, or any other retailer offering the same product you’re eyeing on Amazon! Go with whatever has the best offer. Maybe Target has a Circle offer you can combine, or Walmart has it for same-day pickup?


14. Prime Day prices are probably low — but check CamelCamelCamel to be sure.

a person shopping on their laptop and checking Amazon Prime prices through camelcamelcamel.com

Don’t buy anything on Prime Day without first making sure it’s the lowest price Amazon offers.

CamelCamelCamel.com tracks Amazon prices and maps them out so you can see price changes in your item.

This information is gold if you’re trying to decide what time of year to buy something.

Of course, we’d like to think Prime Day is actually the best time of year to buy from Amazon (Amazon definitely wants us to think this), but enter the Amazon URL for your item on CamelCamelCamel.com just to be sure.


15. Add Amazon Lightning Deals to your cart before the sale goes live.

a woman laying down and shopping on her phone

They’re called “Lightning Deals” for a reason. Hundreds of thousands of Amazon Lightning Deals are watchable 24 hours ahead but only run for a limited time, and when they’re sold out, they’re gone.

New Lightning Deals launch as often as every five minutes. This is why I recommend you click on the item that’s “Upcoming” and then add it to your cart when you see it.

Once the deal is live, you can check out with one click.

If you miss a Lightning Deal, join the waitlist in case more items become available.

TIP: Make sure your credit card information and shipping info is accurate in order to avoid wasting time during checkout.


16. Earn an Amazon Prime digital credit when you choose free No-Rush Shipping.

an Amazon ad promoting free no-rush shipping with a $1.50 digital reward

Don’t care when your item arrives? Amazon Prime Day shopping tips include choosing free No-Rush Shipping on some items. Amazon will automatically apply a digital credit you can spend on a future Amazon order once your order ships.


17. Get $5 off your first order in the Amazon app.

a person holding a phone that says "congratulations! You have unlocked a $5 coupon for your first purchase in the Amazon App

If you’ve been shopping Amazon from your web browser, here’s a reason to download the Amazon app: you’ll get an Amazon coupon worth $5 off your first order of $10 or more. And you don’t have to be an Amazon Prime member to get it. Claim the $5-off first-time offer here.

17 Shopping Tips for Amazon Prime Day in July