Whether you're shopping for glamorous stocking stuffers, restocking your makeup bag, or already thinking about all those holiday pictures, Amazon's Holiday Beauty Haul Sale is always a good time to get save on beauty and self-care items (before things get all hectic with Black Friday sales).
The sale last ran Oct. 21 - Nov. 3 and offered up to 50% off across a wide range of brands like L'Oreal Paris, Drybar, e.l.f, Kiehl's, Sol de Janeiro, and more (and even bigger discounts for a limited time on select products).
Amazon’s Holiday Beauty Haul is an annual event every October with up to 50% off top beauty brands.
Amazon’s 2-week Holiday Beauty Haul sale features brands like Drybar, Dyson, Urban Decay, Tula, Lancome, Dr. Jart+, and more.
In recent years, Amazon has grown their beauty and personal care offerings to include high-end items to budget-priced products alike. And the Holiday Beauty Haul features a wide range of products from major brands, Amazon’s private labels, and new and emerging beauty brands.
We predict the next Amazon Holiday Beauty Haul sale will start Oct. 20, 2025.
We expect the next Amazon Holiday Beauty Haul sale to start the third Monday of October in 2025.
How we make our prediction.
In 2024, the sale started Oct. 21 and ran through Nov. 3. In 2023, the sale started on Oct. 23 and ran through Nov. 5. Amazon sales typically start on a Monday (their May beauty sale started Monday, May 3, 2024) and based on that, Monday, October 20, 2025, fits the bill for this sale.
Don't forget to stack other Amazon offers to save more.
While shopping the Amazon Holiday Beauty Haul Sale, keep an eye out for other offers that can shave even more off your total. While none of the following promos are guaranteed, we see them often during Amazon sales, so keep an eye out for them:
Subscribe & Save deals: Plenty of beauty items qualify for Subscribe & Save discounts, which are discounts you get when you sign up for multiple future shipments of an item. If you buy something you're always reordering, opting in to Subscribe & Save could save you 5% to 15% in addition to the sale discount. Learn more about how Subscribe & Save works.
Amazon promo credit offers: We often see beauty items included in promo credit offers. Generally, it works like this: spend a certain amount and get a certain amount back in Amazon credit. You'll see these offers on the product page (look for the green "Savings" tag), like so:
Brand promo codes: Sometimes, beauty brands that sell on Amazon will offer promo codes of their own for a little extra off to entice you to buy. When you're looking at a product, you'll see a promo code (if there is one) under the "coupons" label. Use that promo code at checkout.
Amazon is taking on other beauty giants with its fall sale timing, but remember to check prices at Ulta and Sephora.
Amazon has been finding a lot of success in the beauty space in the past couple years. This is partly because it has range (Amazon's giant beauty selection is bigger than that of Ulta and Sephora, for example) and partly because of timing. According to Forbes, Amazon is most successful when it aims for the holiday season when it comes to beauty.
But does Amazon's success mean shoppers will find the best deals on beauty there? It depends on the product you're shopping for.
For example, we recently spotted Drybar's Gin Twist conditioning styler on sale for 28% off at Amazon, while full price at Sephora. We also saw the L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation for $9 cheaper on Amazon compared to Ulta's price (and that product's going to be even less during Amazon's Holiday Beauty Haul).
That said, we also recently saw the Kylie Cosmetics Matte Lipstick for $7 less at Target than on Amazon.
So while you shop Amazon's sale, do a price comparison to make sure Amazon has the best price. Its competitors might jump in with sales of their own, offer pickup discounts or coupons (like Ulta frequently does), or give discounts to rewards members (like Sephora frequently does).
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