Shanon Maglente | 

Amazon's Beauty Haul Sale for 2023 Is Officially Over

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Did you know that Amazon Beauty has its own special sale every year? It’s called the Amazon Holiday Beauty Haul, and it happened from Oct. 26 through Nov. 5 — weeks ahead of Amazon Black Friday. We predict that next year’s sale will happen around the same time in 2024.

During the past sale, the Amazon Holiday Beauty Haul sale featured hundreds of beauty deals. You’d find savings of up to 50% on several hair, skin, and makeup brands like Drybar, Urban Decay, Olay, TULA, and more.

Here’s some info about the last sale that will help you prepare for next year.

Below, find our favorite shipping tips to save the most during the sale, plus our favorite deals. For more smart shopping tips and savings hacks, text HACKS to 57299. Or download the Krazy Coupon Lady app.


Amazon’s ‘Holiday Beauty Haul’ happens every year, starting in mid-October.

Amazon’s three-week Holiday Beauty Haul sale features brands like Drybar, Urban Decay, TULA, Rinna Beauty, and more. In 2023, the sale started on Nov. 17 and ended on Nov. 26.

As online beauty sales have increased since the start of the pandemic, Amazon has grown their beauty and personal care offerings — from high-end items to budget-priced products. We noticed that in past events, the deals keep going on through Black Friday.


Shop for these beauty & personal care products at up to 50% off.

Amazon Holiday Beauty Haul Gift Guide webpage

The Holiday Beauty Haul features products from major brands, Amazon’s private labels, and new and emerging beauty brands.

Amazon is structuring many of these deals like their much-loved Lightning Deals, with discounts of 10-50% off lasting for a limited time — like a set number of hours or one day only.



Some deals will require coupons, which you can find on Amazon’s Beauty Coupons page.

Amazon Beauty Haul "holiday look" coupons screenshot

Just scroll down to the middle of the Amazon Beauty Haul page and find the text “Shop Beauty Coupons.” Coupons aren’t live yet, but you’ll see a carousel that looks like the picture above. Hit “Clip Coupon” before adding the item to your cart to save.


Amazon is looking to compete with ULTA and Sephora fall sales.

Amazon really wants to increase their beauty and personal care products sales, and the new sale looks to compete with ULTA’s 21-day Gorgeous Hair Event in October and Sephora’s Fall Sale in mid-November.

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