Amazon recently launched a new kind of discount that you need to take advantage of: cart abandonment discounts.
Cart abandonment discounts are special just-for-you discounts you get if you add an item to your online shopping cart and don’t buy it. Plenty of retailers offer them, as you probably know if you’ve ever gotten an email from a retailer with a promo code after abandoning your online shopping cart. But Amazon hasn’t offered them until recently.
Alongside Amazon promo codes and Amazon Subscribe & Save discounts, these new-ish discounts are a good way to save 10% - 20%. The challenge is finding them so that you can take advantage. Our team has been on the lookout for cart abandonment offers while we verify hundreds of deals a day. So we'll share how they work, how to increase your chances of getting them, brands we know offer them on Amazon, and how to use them on your order.
For more smart shopping tips and savings hacks, download the KCL app or text HACKS to 57299.
What are Amazon cart abandonment discounts?
Officially, Amazon’s cart abandonment discounts are called “brand tailored promotions.” Translation: they’re personalized discounts brands use to entice you to buy. Amazon sellers can attach a special coupon (just for you) to a product if, say, you leave it in your cart without buying or remove it from your cart entirely.
“Offering discounts like this, typically called cart abandonment discounts, is a very common way to encourage a consumer who might be on the fence about a purchase to actually complete the purchase,” says Dave Bryant, founder of EcomCrew, which publishes news and advice (and has a podcast) for online sellers. “It's good for consumers because they get a discount and good for brands, as they might have otherwise lost that sale."
These offers are unique to you, and they're available for a limited time only. We’ve seen some offers disappear within hours of showing up.
They look like this on a product page. Look for the “with brand promotion” language. That’s how you know you’ve found a cart abandonment offer in the wild.
Amazon officially gave sellers the ability to offer cart abandonment discounts in 2023, but our team’s been seeing them pop up more in recent months. Our Amazon deals team sources and tests hundreds of Amazon deals a day, and we’ve been noticing more and more that items we place in The Krazy Coupon Lady cart (and don't buy) are getting brand promotion offers worth 10% - 20% off.
How do you get cart abandonment discounts on Amazon?
While Amazon enables sellers to offer these discounts, it’s up to the sellers to decide when to offer them and to whom.
“It doesn't apply to every product, but a lot do have these offers," Bryant says. "You won't know until after you perform a particular action.”
According to Amazon’s announcement about brand tailored discounts, such actions include the following:
Adding an item to your cart and not buying it.
Adding an item to your cart and then removing it.
Being a repeat customer.
Spending a lot of money on a brand.
Clicking on a brand’s page or a product but not adding to cart.
Following a brand via their store page on Amazon.
If an Amazon seller has opted in, any of those actions may trigger a special personalized offer, which will be added to that product (or brand) in your Amazon account. But cart abandonment, Bryant says, is the most common trigger, followed by removing an item from your cart.
So how do I know if I've got cart abandonment offers?
You have to go hunting for them. There’s no specific filter or section on Amazon that lets you pull up all the cart abandonment and other brand tailored discounts you’ve been selected for in one place. Amazon also doesn't alert you when you receive a cart abandonment offer.
But there are ways to increase your odds of spotting an Amazon cart abandonment or other brand tailored offer:
Visit the Amazon home page while you’re logged in to your account, and you’ll see sections called “Keep shopping for” and “Pick up where you left off.” These are items you added to your cart and didn’t buy and stuff you clicked on and didn’t add to your cart. Both are reliable triggers for brand tailored discounts. Pop those sections open (either in the app or on the website) and see if any of the products have “with brand promotion” discounts.
Check out the brands that have given you a cart abandonment offer in the past. If a brand has a history of offering these discounts to you, keep an eye on them. You may see offers from them again. For example, we found two offers by checking out the Beauty of Joseon brand page, which had offered us cart abandonment offers in the past.
Try abandoning your cart or adding an item to your cart and then removing it. There’s no guarantee this will work, and the discount may not show up immediately, but it’s worth a try. Our Amazon team, which verifies hundreds of deals a day, has seen plenty of these offers on things we've put into our cart as a test and then removed.
Follow brands you’d love to get discounts from. After cart abandonment and removing an item from your cart, the next-most-frequent discount is for brand followers, according to Bryant. “Go to a brand’s Amazon store, and on that page you should see the option to ‘follow’ that brand,” Bryant says. “Do it, and you might see more discounts pop up.”
How do you use Amazon cart abandonment discounts?
On the product page, you’ll see the promotion advertised as “Save x% with brand promotion.” Hit the “Redeem” button next to it.
You'll add the item to your cart (up to you if you opt in to a Subscribe & Save offer or not). There's no need to enter a promo code. The discount will get added automatically.
Then in the cart, you’ll see the discount applied as an “Exclusive Promotion.” Here’s what that looks like for an item we recently got a 10% cart abandonment discount offer on.
How are these offers any different from regular Amazon coupons?
Amazon coupons are nothing new, and if you’ve shopped on Amazon for a while, you’re probably pretty familiar with the dollar-off and percent-off coupons that you can “clip” to add to your order.
So what makes these cart abandonment offers different? Regular coupons are available to all shoppers or all Prime members (depending on the offer). But cart abandonment and other brand tailored offers are available only to shoppers who trigger them by abandoning their carts, clicking on a brand, buying repeatedly from a brand, or whatever trigger the seller has opted in to. In other words, if you see such an offer on an item and try to share that link with your friend, your friend won't see the offer. It’s just for you.
Brands that have given us cart abandonment offers on Amazon
Remember, Amazon cart abandonment discounts are unique to you, and there’s no guarantee any of the brands below will offer you one. However, our team has spotted brand tailored offers for all of these recently:
Tell us what you think