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Just because Black Friday 2021 is over doesn’t mean we’re done showing you the best deals! Stick with us through the holidays and new year for only the best savings, and check out these deals available now. Bookmark this page and see you back here for Amazon Black Friday 2022 deals!

Amazon’s Black Friday has been all over the place in recent years, but in 2021, it’s a 48-hour sale beginning on Nov. 25 (Thanksgiving Day).

You should also know that dynamic pricing is in full swing during Black Friday. This means top retailers like Amazon, Target, and Walmart are constantly changing prices to compete with each other. Amazon’s prices change to match other retailers about an hour after competitor deals go live. We are seeing this already in 2021 with Best Buy. Things are gonna get wild out there. Buckle up.

Download the KCL app to make sure all the Amazon deals go straight to your phone and you’re ready when the sale starts.


1. Amazon’s Black Friday event will last for 48 hours starting on Thursday, Nov. 25.

A graphic showing Amazon Black Friday 2021 dates

Expect Amazon’s Black Friday 2021 deals to last 48 hours (compared to 24 hours in 2020), starting on Thanksgiving, Nov. 25.


2. Amazon’s early Black Friday, called the “Epic Deals” sale, started Oct. 4.

Amazon Epic Daily Deals page open on a computer

Like I said, Amazon’s early Black Friday deals (called Epic Deals) started super early this year and I suspect will end right before Nov. 18 when Black Friday kicks off. These deals have been surprising and make me kind of excited about Black Friday. Typically, Amazon isn’t the best place to buy Apple products on Black Friday (keep reading to find out why), but they ran a legit deal on AirPods during Epic Deals. I’ll be keeping my eye on Apple products and electronics this year based on how aggressive these offers have been.

Here are some of Amazon’s best Epic Deals offerings so far:

Buy 1 Ring Video Doorbell Wired With Echo Dot (reg. $99.98) $54.99, sale price
Final Price: $54.99
45% Savings


3. Don’t forget about Amazon Black Friday coupons.

Amazon Coupons Page screenshot

I mean, never forget about coupons, right? But these little guys are easy to overlook in the excitement of furious clicking. Amazon coupons will be available during Black Friday on loads of items from electronics to clothing. Just clip the coupon and it automatically applies to your total at checkout.


4. Only Prime members get early access to Lightning deals. Sign up by Nov. 1.

Amazon Prime free trial page screenshot

Anyone can shop Black Friday deals, but only Prime members get 30-minute early access to Lightning deals. If you’re not a Prime member, sign up Nov. 1 to be sure you’re a member during the sale.

I think a Prime membership is worth it, but you can decide if you want to keep your membership or not after you’ve shopped Black Friday with free shipping for Prime members.

Activate your free 30-day Prime trial.


5. Lightning Deals go fast, so add products to your Amazon watchlist.

Amazon deals watchlist screenshot

Lightning Deals are named as such because they show up and then disappear as soon as they’re sold out or in 24 hours, whichever happens first. With inventory being scarce this holiday season, I’m guessing things will sell out quickly.

Here’s how to get the jump on these: Once the Amazon ad drops, add the items you’re interested in to your Amazon watchlist. This way, if they end up as Lightning Deals, you’re ready to pull the trigger when they’re live.

Learn more secrets to landing the best Amazon Lightning Deals.

TIP: Amazon does not offer price matching or price adjustments.


6. Search for the best deals from Amazon third-party sellers.

A diaper bag screenshot on Amazon

Amazon third-party sellers are the boss of their own products, since they package and ship them to customers directly. They can set their own prices, they can charge for shipping, or they can drop their prices. Third-party sellers can’t be featured as the main seller or “win the Buy Box,” as it’s called, because they’re third party, but that doesn’t mean they’re more spendy. (“Winning the Buy Box” is a term for being the featured seller of a specific item.)

During Black Friday, they can’t offer Lightning deals or coupons, but they can adjust pricing to be competitive. Only direct sellers (big brands) and FBAs (smaller vendors who send their products to Amazon for shipping to the customer) can offer Lightning Deals and coupons.

This means third parties may have better deals during Black Friday than direct sellers or FBAs.

To check for a lower, third-party price on something, tap the “Also available from” section of the product page to see the list of who’s selling it. It’s not unusual for a legitimate third-party seller with great reviews to sell an identical product for a lower price than Amazon is selling it.

TIP: Always read the seller reviews in those two seconds before you buy a Lightning Deal!



7. Sort by “deals” to see the best prices for gifts from Amazon’s gift guides.

Each year, Amazon releases gift guides in categories like: Home, Kids, Electronics, and more. That doesn’t always mean these gifts are a stellar deal. Look for a little checkbox to sort each guide by “Deal” to see discounted items.

TIP: Amazon’s “Toys We Love” list is already here! Go ahead and start shopping from Amazon’s holiday toy list. You’ll find brands like Disney, LEGO, Star Wars, and more.


8. Be on the lookout for Amazon newbie gift card deals during Black Friday.

A woman holding an Amazon gift card in front of a computer screen with the Amazon gift card reload page up on it.

During Epic Deals and based on what Amazon did for Black Friday in 2020, I expect to see plenty of aggressive first-time offers for gift cards, Amazon Visa cards, and Amazon Reload. These may be only for newbies, but at KCL we all try them anyway, because you never know.

Here’s what I saw in 2021 during Epic Deals:

  • Buy a $50 Amazon gift card for the first time and get a $10 credit in your Amazon account

Here’s what I saw in 2020 during Black Friday:

  • Nov. 26 – 30: Buy gift card brands like Gap, H&M, or Petco and save 20%. This is like getting a $100 gift card, but only paying $80
  • Black Friday week through the end of December: Use Amazon Reload to add money to your gift card balance and get a $10 bonus. This was for new customers loading a minimum of $100
  • Black Friday week through Dec. 20: Buy $50 or more in Amazon gift cards and get a $15 credit to your Amazon account (credit will expire Feb. 6, 2022). Also for first-time Amazon gift card buyers


9. Always join the Waitlist for out-of-stock items.

Sometimes deals are just sitting in shoppers’ carts, meaning they’ve claimed them but may not actually go through with purchasing them. Bummer, because something might look sold out or out of stock because someone is walking around the virtual store with it.

If you click “Join Waitlist” on an item that’s out of stock, you’ll be in line (fingers crossed next) to purchase whatever someone else leaves behind.

This may be your shopping secret weapon in 2021, as inventory is expected to be low on items like toys.


10. Focus on Black Friday TV deals, along with Amazon device deals on Alexa, and Kindle.

Amazon devices will be at their lowest prices of the year by the time their Black Friday even rolls around. Watch for deals like these:

Samsung and Sony TVs
In 2020, Amazon offered 75″ TVs in both brands for less than $1,000.
See all TV deals.

Amazon Alexa
The brand new Echo Dot will drop below $30 (reg. $49.99) as it has year over year. Plus, when you buy Amazon devices directly from Amazon, you’ll typically get a free smart plug, smart bulb, or an offer like a $10 Blink mini when you buy a device.
See all Alexa deals.

Amazon Kindle
You’ll see an offer for a discount on the latest Kindle. In 2020, it was $30 off, bringing the total to $59.99
See all Kindle deals.



11. Side eye Amazon deals on Apple, vacuums, or small appliances.

shark navigator vacuum in cart

You can usually find better deals on these elsewhere, but hey, you never know. I’m not saying skip these, but I am saying that you might want to price compare before you click to buy. Check it out:

Prices on Apple at Amazon are typically very close to Target’s price. But at Target you can get 5% off using your RedCard. Only shop Apple on Amazon if it’s something Target doesn’t sell, or, if like during Epic Deals, Amazon pulls a rabbit out of their hat.
See all Apple deals.

Kohl’s will have similar prices as Amazon, but sweeten the deals with pockets full of Kohl’s Cash.
See all vacuum deals.

Small kitchen appliances
Macy’s will have these for $7.99 after rebates, but sometimes they are off-brand, like Bella.
See all kitchen appliance deals.


12. Plan ahead. Amazon doesn’t deliver on Thanksgiving Day.

amazon delivery drive standing in front of amazon van handing a package

Bummer. Amazon’s delivery schedule follows the USPS’s holiday schedule. No deliveries, so plan ahead.


13. Aim to save up to 50% during Black Friday season at Amazon.

A woman pointing to a product on her computer screen

Here’s a list of items and brands that hit the 50% off (or more) mark in 2020:

  • Disney toys
  • Citizen, Bulova, and Ann Klein watches
  • Select luggage
  • Select beauty brands like Mario Badescu
  • 23andMe
  • Art supplies like markers and colored pencils
  • Olympus cameras
  • Square Enix games
  • Select golf clubs, balls, and accessories
  • Select dog and cat food
  • Tire installation


14. Watch for great Amazon deals on household brands like Crest, Gillette, and Pampers.

Sure, get your Christmas list done, but don’t forget about household items. I see a lot of great household deals during Black Friday on Amazon.

​​Buy 1 Crest 3D White Teeth Whitening Kit (reg. $49.99) $27.96, sale price
Final Price: $27.96
44% savings
Buy 1 Gillette GilletteLabs Heated Razor Starter Kit + Charging Dock (reg. $199.99) $139.94, sale price
Final Price: $139.94
30% savings
Buy 1 Pampers Swaddlers Baby Disposable Diapers – Size 3, 168 ct & Pampers Water Baby Wipes, 336 ct (reg. $62.98) $59.15, sale price
Use Amazon coupon for 20% off
Final Price: $47.32
25% savings


15. Check Amazon price histories on CamelCamelCamel so you can buy with confidence.

Amazon price tracking with Camel Camel Camel on a computer screen

Instead of stressing about whether you’re actually getting a good deal or not while the Lightning Deal clock ticks down, check your item’s price history on CamelCamelCamel.com.

You’ll see what the lowest recent price has been (and when), and you can determine if the current price is actually a decent deal, or just a lot of hype.

TIP: When checking price histories on CamelCamelCamel, know that Prime Day deals usually top Amazon Black Friday deals. So, while you may see prices drop over Black Friday, they may not drop as low as they did on Prime Day.



16. Amazon doesn’t offer price matching, but Target will.

Amazon app held next to an air fryer in a target shopping cart.

Amazon has a pretty solid “no price matching” rule that’s in play 365 days a year. But Target will offer price matching with Amazon in 2021, like they did for the first time in 2020. So if you’re shopping at one of those stores, it’s a good idea to compare what they offer with Amazon’s price. If Amazon’s is lower, ask for a price match.


17. Ask “Alexa, what are my deals?” to hear the holiday deals for that day.


18. Shop Amazon on Cyber Monday for the best deals on toys and Ring doorbells.

ring video doorbell next to prime packaging

In 2020, Cyber Monday rained toy and Ring deals. You could get up to 50% savings on Disney, up to 40% Off L.O.L Surprise! OMG, and NERF, and 30% off Play-Doh, Hasbro Games, Baby Alive, Littlest Pet Shop, and more.

Plus, I saw almost 50% savings on Ring doorbells. Check it out:


Buy 1 Disney Princess Style Series – Ariel Doll (reg. $24.99) $12.49, sale price
Final Price: $12.49
50% savings
Buy 1 Disney Princess Fashion Doll Castle Dollhouse (reg. $99.99) $69.99, sale price
Final Price: $69.99
30% savings
Buy 1 Nerf Strongarm N-Strike Elite Toy Blaster (reg. $14.99) $10.49, sale price
Final Price: $10.49
30% savings


Buy 1 Ring Video Doorbell 3 with Echo Show 5 (reg. $289.98) $149.99, sale price
Final Price: $149.99
48% savings
Buy 1 Ring Video Doorbell 2020 Release (reg. $99.99) $69.99, sale price
Final Price: $69.99
30% savings


19. Amazon offers extended holiday returns through Jan. 31, 2022.

An Amazon employee scanning a return sticker on a product at an Amazon hub location

If you purchase an item between Oct. 1 and Dec. 31, you have until Jan. 31 to make a return.

Best part? You can still do your Amazon returns at Kohl’s during the holidays too. Or drop it off at UPS store locations, Amazon Books stores, Amazon 4-Star locations, or Whole Foods.

That’s all I’ve got for you for Amazon this Black Friday, but as things start moving, I’ll be sure to update this article. Oh, hey, if you see something, would you kindly drop a comment? I’ll add it in if it’s helpful. It takes a village to shop Amazon. Thank you!

How to Get the Best Amazon Black Friday 2021 Deals