It’s here! The Target Top Toy List for 2023 has arrived, and the holiday countdown is officially on.
Every year in September and October, retailers release their top picks for the hottest toys to buy for the holidays. Naturally, Target’s list is one we look forward to most.
This year, there are tons of ways to save on Target’s top toys list. Like the rare $25 off $100 toy coupon that dropped for Target Circle Week (Oct. 1 – 7), and the highly-anticipated Target Toy Coupon that comes with the Target Toy Book in mid-October. Not to mention all the Target Black Friday sale prices on toys, like Barbie, L.O.L Surprise, NERF, Hot Wheels, Lego, and more.
Before you dive into all the must-have Target toys to buy this season, don’t forget to freshen up on all our Target toy sale tips to boost your savings. To keep up with all the best toy deals this season, download The Krazy Coupon Lady app and set up deal alerts. We’ll let you know about all the can’t-miss price drops.
Target Top Toy List 2023
1. Pop It! Pets Petites Season 2
2. Target Bullseye Plush Dog (Target Exclusive)
3. Buffalo Games Pop It Go Game
4. Twister Air Party Game
5. 4D BUILD Star Wars R2-D2 Model Kit Puzzle
6. Cool Maker PopStyle Tile Bracelet Maker
7. Target Toy Shopping Cart (Target Exclusive)
8. Pokemon Pikachu Squishmallows Holiday Plush
9. Hasbro Game of Life Target Edition
10. Marvel Avengers: Beyond Earth’s Mightiest Action Figure Set
11. Baby Alive Better Now Bella – Brown Hair / Brown Eyes
12. Baby Alive Better Now Bella – Long Black Hair / Brown Eyes
13. Baby Alive Better Now Bella – Black Hair / Brown Eyes
14. PAW Patrol Liberty & Poms Toy Vehicle Playset
15. LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R
16. Goodness To Give: Target Bullseye Pop-Up Book
17. Marvel Spidey and Friends Collection (Target Exclusive)
18. L.O.L Surprise! Magic Flyers – Sky Starling Gold Wings
19. Maxx Action 3-N-1 Maxx Recycler
20. Bitzee Interactive Digital Pet
21. Disney Princess 100 Retro Ariel Fashion Doll
22. FAO Schwarz Ultimate Makeup Kit
23. Transformers Buzzworthy Bumblebee Smash Changers Scourge Action Figure
24. NERF Elite 2.0 Double Punch Motorized Dart Blaster
25. Gel Blaster Piranha Water Resistant Gellet Blaster
26. Kinetic Sand Grill n’ Scoop Diner
27. LEGO DREAMZzz Mrs. Castillo’s Turtle Van 2-in-1 Building Toy
28. Star Wars Lightsaber Forge Ultimate Mandalorian Masterworks Set
29. Bluey’s Ultimate Beach Cabin Playset
30. Fisher-Price Sensory Bright Light Station Activity Table
31. Spidey and His Amazing Friends Metals City Track Set
32. FAO Schwarz Pottery Wheel Studio Sculpting Workstation
33. Gabby’s Dollhouse Cruise Ship Doll Playset
34. Teenage Mutant Ninja Turtles: Mutant Mayhem Ooze Cruisin’ Action Figure Set
35. Super Mario Bros. Wonder Nintendo Switch Game
36. Furby Purple Interactive Plush Toy
37. Little Live Pets My Puppy’s Home Dalmation Edition (Target Exclusive)
38. LEGO Friends Autumn’s Horse Stable Role Play Building Toy
39. Hot Wheels Transforming City T-Rex Ultimate Hauler
40. The Legend of Zelda: Tears of the Kingdom Nintendo Switch Game
41. Beast Lab Glow-in-the-Dark Reptile Beast Creator (Target Exclusive)
42. Melissa & Doug Sort, Stock, Select Wooden Vending Machine Playset
43. DC Comics Batman Gotham City Guardian Playset
44. Star Wars Young Jedi Adventures Tenoo Jedi Temple Playset
45. Play-Doh Kitchen Creations Ultimate Ice Cream Toy Truck Playset
46. Monster Jam 1:64 Scale ThunderRoarus Playset
47. Hot Wheels City Ultimate Garage Playset
48. Melissa & Doug Disney Snacks & Popcorn Wooden Pretend Playset
49. Tonies PAW Patrol Skye Headphones Bundle Starter Set
50. Tonies PAW Patrol Liberty Headphones Bundle Starter Set
51. LEGO Ideas Viking Village Model Building Set
52. PAW Patrol Marine HQ Toy Vehicle Playset
53. L.O.L Surprise! OMG Fashion House Playset with 85+ Surprises
54. MEGA Pokemon Charizard Building Kit with Motion
55. Jetson Pixel Hoverboard
56. FAO Schwarz Toy Wood Ultimate Doll House LED
57. Barbie Dreamhouse Pool Party with 75+ Pieces
58. Nintendo Switch with Neon Blue and Neon Red Joy-Con
59. Power Pony Powered Rideable Pony Ride-On
60. PlayStation 5 Console
61. Xbox Series X Console
The Target Top Toy List came out online on Oct. 1, 2023.
The 2023 Top Toy List features more than 60 of the hottest toys this holiday season, some of which you’ll only find at Target. Prices range from $9.99 all the way up to $499.99 — but don’t worry. Most toys are under $50, and you can save an extra 5% with your RedCard.
Save an extra $10 – $25 on top toys during Target Circle Week Oct. 1 – 7.
Your first big chance to save on toys for the holiday season was Target Circle Week in October. On top of deals for up to 50% off, there was a rare toy coupon available: spend $50 and save $10, or spend $100 and save $25.
Or, wait for the Target Toy Coupon to drop in mid-October to save 25% on one toy or kids’ book.
The Target Toy Coupon is a big deal, mostly because it drops in mid-October — right when early Black Friday prices start to pour in.
With the coupon, you’ll save 25% on one toy or kids’ book at Target. It’s good to use through mid-November, so you have a whole month to scoop holiday sale prices on Target’s top toys of 2023. But just remember, you can only use this coupon once in stores or online.
These are some of the best deals we scored with the Target Toy Coupon last year:
- Rainbow Junior High Holly Fashion Doll — as low as $5.65 (reg. $24.99)
- Paw Patrol Big Truck Pups Truck Stop HQ — as low as $27 (reg. $99.99)
- L.O.L Surprise! Fashion Show Playset — as low as $64.12 (reg. $139.99)
The toy coupon is for Target Circle members only, so you’ll need to sign in and save the coupon to your account before you shop to get the discount.
Target usually matches their own prices if you find a better deal after your purchase — all the way through Dec. 24.
Target typically has this beautiful thing called the Holiday Price Match Guarantee. We finally heard that it’s returning for 2023, and the policy went into effect on Oct. 22.
Basically, if you buy something at Target and the price drops on or before Dec. 24, they’ll match the lower Target price even after your purchase. This is especially great if you’re shopping for toys before Black Friday and Cyber Monday sales start.
Target’s holiday price matching kicked in on Oct. 22, so you’re covered with the lowest Target price for just over two months.
Outside of that window, know that the regular Target price match policy covers you for up to 14 days after your purchase.
Related: Here’s the full Target Price Match Policy explained the easy way.
Compare Target’s top toy prices to Walmart and Amazon during the holidays.
When the holiday season hits, the fight for the best prices between Target, Walmart, and Amazon begins. These retailers fiercely compete for the best deals on hot items, like many of the toys on Target’s top toy list. You can expect pretty comparable toy prices at these retailers off the bat, but if not, you can use Target price matching as a backup.
On top of matching their own prices, Target will also match a competitor’s price — before you make a purchase, or up to 14 days after. The item has to be identical and in stock at the competitor store, and it can’t be a closeout, doorbuster, or Amazon Prime Exclusive offer (like Lightning Deals).
But for the most part, you can make Target’s price match policy work to your advantage. These are some of the retailers Target will price match (who also have competitive toy deals for the holidays):