Christa Geraghty | 

Want Free (or Mostly Free) Makeup Samples? Try These 7 Easy Ways!

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If you’re spending a fortune on beauty products, stop! There are tons of easy ways to get free makeup samples by mail.

From free beauty boxes with values topping $50 to full-size freebies, here’s how to score free makeup, skin care, and hair products from your favorite brands.

Psst … Don’t forget to download the Krazy Coupon Lady app to get the latest makeup coupons and deals on all things beauty.

Beauty Freebies Available Now

Free Pinkizh Pink Clay Mask sample

Shipping: Free

New! Free Erborian CC Cream Sample

Shipping: Free

Free Priori Skincare Samples

Shipping: Free

Free La Roche Posay Sunscreen sample


Free Cerave AM Facial Moisturizing Lotion sample


Free 15-day Riversol sample

1. The Walmart Beauty Box comes out four times a year and is always free — you just pay $7 for shipping.

A Walmart beauty box, with makeup and other beauty products, sitting open on a table.

Four times a year, Walmart will send you a Walmart Beauty Box filled with personal care samples and seasonally appropriate makeup — we’re talking everything from toothpaste to lipstick. All you pay is $6.98 for shipping.

So what’s in the Walmart Beauty Box? In my last box, I got a travel-size tube of Colgate Optic White toothpaste ($1.97), a one-time sample of Herbal Essences bio:renew Shampoo and Conditioner, two NYX lipglosses ($4 – $14, depending), one bottle of Color Club nail lacquer ($7 – $10), and a 1-ounce tube of Curel Dry Skin Therapy Moisturizer ($8.75 for a 4-pack). That’s at least $15 worth of product for just under $7. Not bad!


2. Sign up for a free trial of beauty subscription boxes like Curology or Lumin and only pay $5 – $7 for shipping.

a woman holding before and after photos next to curology skin scare products on a tile floor

There’s a subscription box for just about everything these days (like these cool kids’ subscription boxes you can get on Amazon), so it’s no surprise that there are dozens of makeup subscription boxes that include beauty products, cosmetics, and personal care goodies.

Here are a couple of subscription services that offer free trials, which is a great way to try before you buy:

Curology: Get a free trial of Curology’s individualized skin care set and pay just $4.95 for shipping. Curology normally starts at $19.95 plus $4.95 shipping per month for trial sizes of whichever products they recommend for your skin care routine. Make sure you cancel after you get your free trial if you don’t want to be billed for the next shipment.

Lumin: Men’s skin care matters, too, and you’d better believe that men’s skin care subscription boxes are a thing. Lumin, a subscription service for men’s hair, skin, and body products, will do a free trial for new customers. You get to pick which box you want — each has three generously sized products that they say should last two months — and you only pay $6.95 for shipping. A Lumin box typically runs $60 – $76.50.

PRO TIP: Though not as exciting as a free box or bag full of products, higher-end services like Allure Beauty Box and BirchBox will often send newbies complimentary full- and/or sample-size products as a bonus in their first box.


3. Receive free makeup samples from Pinchme, Influenster, L’Oreal, and other companies in exchange for your honest feedback.


Love sharing your opinion with others? (Same, girl. Same.) Thankfully, there are plenty of companies that will send out free products in exchange for your honest review.

Some sites offer free makeup samples and skin care samples, while others send out full-size products. Free products aren’t guaranteed, of course, but it can’t hurt to sign up and give it a try.

Here are some companies that send out free skin care samples and free makeup samples by mail:


Sign up with PINCHme to give honest product reviews, and they will send you a PINCHme box of full-size products from Biore, Skittles, Elf Cosmetics, and more!



Fill out a survey to be considered for the L’Oreal consumer testing panel. Brands like Kiehl’s, Maybelline, Skinceuticals, Urban Decay, Lancome, and many more fall under the L’Oreal umbrella.



Sign up for Influenster and connect your social media accounts for the chance to receive a VoxBox, which is packed with full-size products that you can try, review, and discuss with other bloggers, testers, and influencers on their platform.


Fill out a survey, connect your social account, and you could receive a BzzKit with some of your favorite brands’ products to review. The more you participate with BzzAgent, the more products they’ll send you. Freebies range from beauty and makeup products to even food and grocery items.



Fill out a short questionnaire from ThePinkPanel and you could be selected to receive free samples of skin care or makeup products for you to test and then review. In some cases, you may even get paid $50 to $200 for your participation.


4. Brands like Smashbox and Aveda will send you free beauty samples by mail with purchase.

Mail box stuffed with free makeup samples

A lot of beauty brands will send you free samples along with your order in the mail. Unfortunately, too many smart shoppers miss out on these free samples because they’re often not clearly advertised or promoted.

If you’re going to be spending money on certain products anyway, make sure you are racking up all the freebies you can in the process! FYI, some sites require a minimum spend in order to get your free sample(s).

Here are the sites that we know offer free beauty samples when you make a purchase online:


5. Get two or more Sephora free samples when you place an order on their website — that’s one more than you get in store.

Three free Sephora samples of perfume and beauty products.

When you order on, you can select two free beauty samples from a specified list of products, but they regularly run promotions where you can get even more Sephora free samples. If you’re a member of the free Sephora Beauty Insider rewards program, you can exchange your points for trial-size products online, too.

If you make an in-store purchase, you get one sample. To get the most value, I recommend you ask for the most expensive samples from Sephora.


6. Learn to coupon like a boss at Target, CVS, Walgreens, and more stores so you take home free beauty products.

hand holding love beauty and planet hair masks

Consistently getting your hands on free makeup products and skin care goodies is best done through couponing.

Recently at Target, L’Oreal Cream Cleanser was marked down to $5.99 for a 5-oz bottle. Target also had a promotion where if you bought three bottles, you’d get a $10 Target gift card. Plus, I found a Target Circle offer for a certain percentage off and L’Oreal coupons for a few dollars off. I combined all of this, and not only was this cleanser free, but I made a few bucks on the deal.

Trust me, learning how to coupon is worth it! And Target is the best place to start.

Drugstores like Walgreens, Rite Aid, and CVS are also hot spots for deals on free beauty and health products thanks to their rewards programs.

PRO TIP: Always look for makeup coupons and deals on the KCL website.


7. Follow beauty brands like ColourPop and Benefit Cosmetics on social media to stay in the know on freebies, sweepstakes, and giveaways.

a woman holding her phone and looking for free beauty samples on the Benefit Cosmetics instagram page

Loads of beauty brands do giveaways that they advertise (sometimes exclusively) on their social media accounts. If you love a brand, make sure you follow them on social media channels so you know when freebies, sweepstakes, and giveaways are happening.

Here are some brands that have regularly held giveaways in the past on either Instagram or Facebook (or both!):


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