If you’re on the hunt for Valentine’s Day Squishmallows that won’t cost you an arm and a leg (looking at you, online resellers), you’ve come to the right place. As the Squishmallows experts, we’ve been tracking Valentine’s Day Squishmallows for two years now, and we know the retailers who have new V-Day Squishmallows in stock, how much they cost, and the best Squishmallow deals happening now — though it’s too early for sale prices ahead of Valentine’s Day at the moment.
While some Valentine’s Day Squishmallows are officially part of the “Valentine 2024 Squad”, others are new Valentine’s Day editions of original Squishmallows, like Braedon the Teal Triceratops with Hearts and Mila the Elephant with a heart headband. If you’re searching for more rare Squishmallows this Valentine’s Day, there are new Sanrio Squishmallows like Hello Kitty, Cinnamonroll, and My Melody. Also, fans will love the $20 Valentine’s Day Squishmallows buckets at Target, perfect for V-day gifts for little ones.
I hunted down all the new Squishes I could find for Valentine’s Day, plus tips for how to score deals and where to buy the latest editions.
Valentine Squishmallows released in 2024 so far:
*Not Featured Above:
Valentine Deja the Donut — available in 5″
Heart Cookie Caedia the Blue Cow — available in 10″
Pink Chocolate Dipped Scarlet — available in 8″ and 16″
Hearth Patch Sager the Dog — available in 5″, 7.5″, 8″, 10″, and 12″
Valentine Charles the Pickle — available in 10″
Valentine's Day Squishmallows at Walmart
We spotted three new Sanrio Squishmallows for Valentine’s Day at Walmart — Hello Kitty, Cinnamonroll, and My Melody. These are 8-inch Squishmallows priced at $12.97 at Walmart (or $12.99 at most other stores).
Valentine's Day Squishmallows at Target
We started seeing new Target Squishmallows for Valentine’s Day in early January 2024. A single Squishmallow bucket goes for $20, but the Buddy Buckets come with two 7-inch Squishmallow buckets for $25.
Everything to know about Valentine’s Day Squishmallows
There are over 300 Valentine Squishmallows and original Squishmallows with special Valentine’s Day editions. Some of these characters come back year after year, like Caparinne the Bigfoot and Caedia the Cow. So in addition to the new 2024 Valentine’s Day Squishes, you’ll find 2023 and older editions online and in stores as well.
All Valentine’s Day Squishmallows feature a special red bio tag. What’s a bio tag? It’s the tag on official Squishmallows that shows their name, story, personality, and “Squishdate” (aka, the day the Squishmallow’s design was finalized and ready to be made).
In addition to the official Valentine Squishmallows, a new collection of licensed Squishmallows also drops just for Valentine’s Day. There are three new Sanrio Squishmallows for Valentine’s Day: Hello Kitty, Cinnamonroll, and My Melody. Plus, you’ll find Disney Squishmallows for Valentine’s Day, like Stitch (from Lilo & Stitch) with heart-shaped sunglasses.
How much do Valentine Squishmallows cost?
At regular prices, here’s what you can expect to pay for Valentine Squishmallows based on their size and type:
4.5″ & 5″ Squishmallows — $5 – $5.99
8″ Squishmallows — $9.99 – $12.99
11″ & 12″ Squishmallows — $14.99
14″ Squishmalows — $19.99
16″ Squishmallows — $24.99
18″ Hugmees — $24.99
Squishmallow Valentine Pairs — $10.99
Squishmallows Valentine Buckets (Single) — $20
Squishmallows Valentine Buddy Buckets — $25
Some Squishmallows have inflated online prices if they’re only available from third-party sellers, like Walmart and Amazon Marketplace sellers or Target Plus Partners. You may also see higher online prices when stock is dwindling — but you won’t face these problems in stores at official Squishmallows retailers.
Which stores sell Valentine Squishmallows?
Some of our favorite places to shop for Squishmallows are Amazon, Target, Walmart, Walgreens, and Five Below. But you’ll find Valentine Squishmallows of varying sizes at any of these stores:
Amazon
Claire’s
CVS
Five Below
Target
Walgreens
Walmart
Kroger — in stores only
Aldi — in stores only
Costco — in stores only
Albertsons — in stores only
Meijer — in stores only
HomeGoods — in stores only
TIP: If you’re really in desperate need of certain holiday Squishmallows, you can try eBay or Mercari. But be prepared to pay well over retail prices.
How to Save on Valentine Squishmallows
1. Look for Squishmallows sale prices at Kroger.
Last year, Kroger dropped a 50% off sale on select Squishmallows around Feb. 14, including Valentine Squishmallows. Shoppers could also use the Shopper’s card to not only pay the lowest price but to also receive any instant savings promotions and earn fuel points on all purchases. No need for coupons.
2. Pay with your Target RedCard to save 5% on Valentine Squishmallows.
Anytime you shop for Squishmallows at Target, don’t forget to pay with your Target RedCard to save an extra 5%. This is a SUPER easy way to get the lowest prices on Squishmallows compared to regular prices elsewhere.
3. Check for Amazon coupons on Valentine Squishmallows.
Amazon coupons and promo codes can help you save a buck or two (or more) with a simple click. During the first week of January 2024, we spotted an Amazon coupon for $2 off Valentine Squishmallows. Keep an eye out for more deals like these leading up to Valentine’s Day 2024.
4. Shop Valentine’s Day clearances to save on Squishmallows for next year.
The absolute best way to save on holiday Squishmallows is to shop after the holiday itself. This can automatically save you 50% or more on Valentine Squishmallows that were full price just a few days before.
Last year, Walgreens slashed online prices for select Valentine’s Day Squishmallows on Feb. 21, 2023. 8-inch Squishmallows were down to $5 (reg. $9.99) and 11-inch Squishmallows were down to $7.50 (reg. $14.99).
Head to stores like Walgreens, CVS, Target, and Walmart the week after Feb. 14 to score Squishmallows deals like these.