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Online shopping can be pretty trial and error, which is why we love anything that comes with a killer rating. These 10 under-the-radar beauty items have a serious cult-like following on Amazon.
We’re talking thousands of reviews in the 4 to 5 star range.
Here’s a list of the best tried-and-true beauty favs:
1. Aztec Secret Indian Healing Clay Facial Mask, $8.65

Rating: 4.5/5 stars (1,587 reviews)
Mix a little apple cider vinegar with this clay mask before slapping it on your face to zap acne, cleanse and shrink pores, and tighten your skin.
Comparatively, this Mud Mask from Sephora has more than 1,000 positive ratings, but it’ll cost you $20.
2. Velvetines Long Lasting Liquid Matte Lipstick, $20.00

Rating: 4/5 stars (5,497 reviews)
Customers rave about this matte lipstick’s ability to stay on all day (and all night) without transferring. In fact, you’ll need some strong makeup remover or coconut oil to get it off.
Look for Amazon coupons on certain colors. For example, I saved $4 on this New Americana shade of red.
A similar shade of long-lasting LipSense will cost anywhere from $25-$30.
3. Docolor Waterproof Eyeliner Pen, $6.99

Rating: 4/5 stars (2,010 reviews)
Why pay Sephora prices when you can get this highly rated liquid eyeliner pen for under $7? At that price point, you can get your cat eye on every day with this waterproof, smudge-proof liner.
Sephora’s popular liquid eyeliner has over 3,000 positive reviews, but it’ll cost you almost twice as much at $12.
4. BS-MALL(TM) Makeup Brushes, $6.99

Rating: 4.5/5 stars (7,650 reviews)
When have you ever seen a makeup brush set this cheap? The 10-piece set is said by reviewers to be dense, yet soft, and won’t shed (unlike most other inexpensive sets.)
You can get a similar 10-piece brush set from Ulta, but you’ll pay $24.
5. Baby Foot Exfoliant Foot Peel, $17.25

Rating: 4/5 stars (1,888 reviews)
The trick to this foot mask is to soak your feet for 15 minutes prior to putting the booties on (the box comes with one pair). Your feet will start shedding dry, rough skin until you’re left with perfectly smooth heels and toes.
A similar foot peel at Sephora will cost a few bucks more ($20) and only has a few hundred positive reviews.
6. Active Wow Teeth Whitening Charcoal Powder, $21.99

Rating: 4.5/5 stars (17,598 reviews)
Okay, this one is a smidge over that $20 price point, but we had to include it because it has nearly 20,000 positive reviews. And the proof is in the pudding.
Just brush your teeth with a sprinkle of charcoal powder, and your smile is instantly whiter. Plus, your teeth will continue to get whiter as you use the product more. Depending on usage, this tub can last you six months to a year! Adios, Crest Whitestrips!
An LED light teeth whitening kit to get similar results will cost around $100 at Ulta.
7. LilyAna Naturals Face Cream, $18.99

Rating: 4/5 stars (3,256 reviews)
Reviewers rave that they happily switched from luxury branded (and priced) face creams to Lily Ana’s with great results. Don’t believe us? Check out the collection of the customer photos to see their results.
My favorite Caudalie face cream from Sephora will yield similar results for around $146.
RELATED: 22 Insider Hacks from a Sephora Employee
8. TruSkin Naturals Vitamin C Serum for Your Face, $19.99

Rating: 4.5/5 stars (9,644 reviews)
TruSkin’s Vitamin C serum has two important ingredients: vitamin E and hyaluronic acid. The combination helps lighten dark spots and brighten dull, dry skin to restore a more youthful appearance.
Similar but expensive, Dr. Dennis’ Vitamin C Serum is $78 at Sephora!
9. 3D Fiber Lash Mascara by Mia Adora, $19.97

Reviews: 4/5 stars (5,261 reviews)
Spoiler alert! The bright-eyed customers in the review photos look like they’re all wearing fake eyelashes, but they’re not. They’re just harnessing the power of this mighty 3D fiber mascara to sport ridiculously long lashes without dealing with lash strips and glue.
You’ll pay $29 for Younique’s fiber lash mascara, which has a similar cult following.
10. COSRX Acne Pimple Master Patch, 24 patches, $4.97

Rating: 4/5 stars (2,950 reviews)
Winner of the 2017 Teen Vogue Acne Awards, this wildly cheap little pack of pimple patches promises to clear breakouts overnight. Each pack comes with 24 patches of various sizes (depending on your blemish size) and is priced at just under $5.00.
With nearly 1,000 positive ratings, Peace Out Acne Healing Dots at Sephora ring up at $19.
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