If you time your shopping right, Ulta deals can be plentiful. And considering the packed Ulta sale schedule, you should never pay full price for popular beauty brands like Curlsmith, Tula, and Tarte. Every year in June, we look to the Ulta Big Summer Beauty Sale to deliver up to 40% off the aforementioned brands. And it's live now through July 19.
The Ulta Big Summer Beauty Sale is a once-a-year event that runs over the course of three weeks. Unlike some of the other Ulta sales (like 21 Days of Beauty), these deals rotate weekly, not daily, giving you a little more time to ponder each deal before committing. And there are usually Ulta Beauty Rewards promos where members can earn additional points on purchases, which means inching closer to a reward faster.
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The Ulta Big Summer Beauty Sale is a once-a-year, 3-week sale with discounts on hair care, fragrance, makeup, and more.
Ulta's Big Summer Beauty Sale is just that — a massive 3-week annual event that takes place in June/July. Deals include up to 40% off jumbo shampoos and conditioners as well as BOGO free mini-size products and sun care discounts, among other savings.
The Ulta Big Summer Beauty Sale runs June 29 - July 19.

This timing is a bit later than the past couple years, but the sale is still kicking off in June.
Here are the start dates from the last two Ulta Big Summer Beauty Sales.
Sunday, June 23, 2024
Sunday, June 25, 2023
Ulta Big Summer Beauty Sale 2025 Schedule
Some deals run the length of the sale, but others run a week at a time. Here's what's on tap for the sale in 2025:
June 29 - July 19 (the whole sale):
Up to 40% off jumbos
BOGO 40% off skincare and body care
BOGO 50% off curl brands
$100 off Shark FlexStyle Air Styling tool
30% off Neutrogena skincare
June 29 -July 5
B2G1 Free NYX Professional Makeup
30% off skincare tools
July 6 - 12
Up to 40% off fragrance
30% off Vacation brand products
July 13 - 19
40% off mascara
BOGO 50% off nail products
25% off Tula brand products
How to Shop the Ulta Big Summer Sale

Use in-store pickup to avoid shipping fees.
Ulta's free shipping threshold is $35, so if your order is less than that, opt for in-store pickup instead. Otherwise, you're looking at $6.95 for shipping, which negates your savings (and no one wants that).
Activate bonus offers in your Ulta Beauty Rewards account to earn the most points on purchases.
Ulta is pretty generous about bonus offers during big savings events like the Ulta Big Summer Beauty Sale. This means sometimes you can earn up to 5x the number of Ulta Beauty Rewards points on a purchase if you're buying eligible items during these promotions. However, you have to log into your Ulta Beauty Rewards account in order to see which bonus offers are available, then click 'Activate' to make sure you earn them.
How to activate bonus offers:
Log in to your Rewards account on Ulta.com in the upper righthand corner of the screen.
Click on your initial in the upper righthand corner of the homepage, then select 'Ulta Beauty Rewards' from the dropdown menu.
Scroll down your dashboard until you see 'Bonus Offers.'
Click the "Activate" button on each and every offer before shopping the sale to ensure you receive bonus points on correlating purchases.
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