Ulta's Big Summer Beauty Sale is Here With Up to 40% Off

If you time your shopping right, Ulta deals can be plentiful. And considering the packed Ulta sale schedule, you should never pay full price for popular beauty brands like Curlsmith, Tula, and Tarte. Every summer, we look to the Ulta Big Summer Beauty Sale to deliver up to 40% off the aforementioned brands, and it's back now through July 11.

The Ulta Big Summer Beauty Sale is a once-a-year event that runs over the course of three weeks. Unlike some of the other Ulta sales (like 21 Days of Beauty), these deals rotate weekly, not daily, giving you a little more time. During the sale, keep an eye out for Ulta Beauty Rewards promos where members can earn additional points on purchases, which means inching closer to a reward faster. Also look for free gifts with purchase.

The Ulta Big Summer Beauty Sale is a once-a-year, multi-week sale with discounts on hair care, fragrance, makeup, and more.

Ulta's Big Summer Beauty Sale is just that — a massive 2-or 3-week annual event that takes place in June/July. Deals include up to 40% off jumbo shampoos and conditioners, as well as BOGO free mini-size products and sun care discounts, among other savings.

The Ulta Big Summer Sale runs June 28 - July 11

Like last year, the sale kicked off the last Sunday in June. But it's a little shorter this year, running two weeks instead of the usual three. Here are the start dates from the last few Ulta Big Summer Beauty Sales.

• Sunday, June 28, 2026

• Sunday, June 29, 2025

• Sunday, June 23, 2024

• Sunday, June 25, 2023

Ulta Big Summer Beauty Sale 2026 Schedule

Some deals run the length of the sale, but others run a week at a time. Here's what we're seeing during the sale in 2025:

June 28 - July 11 (the whole sale):

• Up to 40% off jumbos

• BOGO 50% off skincare, sun, and body products

• $150 off Shark Beauty

• 5 for $10 from the Sweet & Shimmer collection

Through July 4

• 25% off The Ordinary

• 30% off styling spray from Bumble & Bumble, Living Proof, and more

• 40% off Urban Decay

How to Shop the Ulta Big Summer Sale

Take advantage of the free shipping offer during the sale.

Usually, Ulta's free shipping threshold is $35, but during the sale, this sale sometimes usually offers limited-time free standard shipping promos. During the 2025 sale, we saw a free shipping promo run for four days in the middle of the sale. And it's not just for the items that are part of the Big Summer Beauty sale, but for everything on Ulta's site. So if you're checking out with an order total under $35, you don't have to worry about the $6.95 shipping charge getting tacked on.

Activate bonus offers in your Ulta Beauty Rewards account to earn the most points on purchases.

Ulta is pretty generous about bonus offers during big savings events like the Ulta Big Summer Beauty Sale. This means sometimes you can earn up to 5x the number of Ulta Beauty Rewards points on a purchase if you're buying eligible items during these promotions. However, you have to log into your Ulta Beauty Rewards account in order to see which bonus offers are available, then click 'Activate' to make sure you earn them.

How to activate bonus offers:

1. Log in to your Rewards account on Ulta.com in the upper righthand corner of the screen.

2. Click on your initial in the upper righthand corner of the homepage, then select 'Ulta Beauty Rewards' from the dropdown menu.

3. Scroll down your dashboard until you see 'Bonus Offers.'

4. Click the 'Activate' button on each and every offer before shopping the sale to ensure you receive bonus points on correlating purchases.

You May Also Be Interested In:

• Ulta Love Your Skin Event: What to Expect in December

• Sephora One Day Deals Sale: Expect It Back In August

• Sephora Oh Hair Yeah Sale: Expect it Back In the Fall