Kelly Bryant | 

Ulta Big Summer Beauty Sale, Explained

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If you time your shopping right, Ulta deals can be plentiful. And considering the packed Ulta sale schedule, you should never pay full price for popular beauty brands like Tarte, Lancome, Clinique, and Tree Hut. Every year in June, we look to the Ulta Big Summer Beauty Sale to deliver up to 40% off on the aforementioned brands.

The Ulta Big Summer Beauty Sale is a once-a-year event that runs over the course of three weeks. Unlike some of the other Ulta sales, these deals rotate weekly, not daily, giving you a little more time to ponder each deal before committing. And there are usually Ulta Beauty Rewards promos where members can earn additional points on purchases, which means inching closer to a reward faster.

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The Ulta Big Summer Beauty Sale is a three-week, once-a-year sale with discounts on haircare, fragrance, makeup, and more.

Ulta's Big Summer Beauty Sale is just that — a massive, three-week-long annual event that takes place in June/July. Deals include up to 45% off jumbo shampoos and conditioners, as well as BOGO free mini-size products and suncare discounts, among other savings.

KCL predicts the next Ulta Big Summer Beauty Sale will start on Sunday, June 22, 2025.


Ulta hasn't confirmed the dates for their next Ulta Big Summer Beauty Sale yet, but it typically hits in June every year. We expect it to start on Sunday, June 22, and run through Saturday, July 12, 2025.

How do we make our prediction?

Here at KCL we like to look at historical data to inform our sale predictions. Here are the start dates from the last two Ulta Big Summer Beauty Sales.

  • Sunday, June 23, 2024

  • Sunday, June 25, 2023

Ulta Big Summer Beauty Sale: Best Deals of 2024

We always like to look back at what was on sale the previous year as we look towards the next sale. Here's what was on tap in 2024:

  • 40% off mascara (Clinique, Tarte, Lancome, and more)

  • 30% off leave-in hair treatments (Redken, It's a 10, Living Proof, and more)

  • 25% off Tula Skincare, entire line

  • Up to 45% off liter-size haircare

How to shop the Ulta Big Summer Sale


Use in-store pickup to avoid shipping fees.

Ulta's free shipping threshold is $35, so if your order is less than that, opt for in-store pickup instead. Otherwise, you're looking at $6.95 for shipping, which negates your savings (and no one wants that).

Activate bonus offers in your Ulta Beauty Rewards account to earn the most points on purchases.

Ulta is pretty generous about bonus offers during big savings events like the Ulta Big Summer Beauty Sale. This means sometimes you can earn up to 5x the number of Ulta Beauty Rewards points on a purchase if you're buying eligible items during these promotions. However, you have to log into your Ulta Beauty Rewards account in order to see which bonus offers are available, then click 'Activate' to make sure you earn them.

How to activate bonus offers:

  1. Log into your Rewards account on in the upper righthand corner of the screen.

  2. Click on your initial in the upper righthand corner of the homepage, then select 'Ulta Beauty Rewards' from the dropdown menu.

  3. Scroll down your dashboard until you see 'Bonus Offers.'

  4. Click the 'Activate' button on each and every offer before shopping the sale to ensure you receive bonus points on correlating purchases.

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