Ulta may have done away with their Gorgeous Hair event (why, Ulta, why?), but Sephora carries on with their Oh Hair Yeah Sale. It happens every spring and fall, and it's live now through May 4. Sephora's calling it "Hair Faves" this year, but it's the same format as Oh Hair Yeah has always been: up to 50% off daily deals.
You'll find all kinds of Sephora deals, with savings up to half off big names in hair care like Pureology, Briogeo, Dyson, and Olaplex. Sephora Oh Hair Yeah deals only last for a day, then swap out for a new 24-hour-only deal. Consider it a chance to tide yourself over until Ulta's Jumbo Love liter-size sale happens in December.
Remember, shipping is free on all orders for Sephora Beauty Insiders, but store pickup is always free for everyone.
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Sephora’s Oh Hair Yeah Sale is a semiannual 12-day sale with daily deals up to 50% off top hair care.
The Sephora Oh Hair Yeah event is a hair care-focused 12-day flash sale that happens twice a year. Every day, there are new deals which expire after 24 hours. Oh Hair Yeah discounts are up to 50% off, giving shoppers good deals on big names in hair care like Pureology and Briogeo.
The Sephora Oh Hair Yeah Sale runs April 23 - May 4.
Sephora’s Oh Hair Yeah Sale happens in the spring and fall every year. The sale runs 12 days, and the spring sale usually starts at the very end of April. So it's a little earlier than expected this year.
Past Start Dates of the Spring Sale:
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Wednesday, April 23, 2026
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Tuesday, April 29, 2025
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Tuesday, April 30, 2024
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Wednesday, May 3, 2023
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Wednesday, May 4, 2022
Past Start Dates of the Fall Sale:
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Monday, Sept. 29, 2025
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Sunday, Sept. 29, 2024
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Friday, Sept. 29, 2023
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Friday, Sept. 30, 2022
Sephora shares the calendar of deals at the start of the sale, with savings up to 50%.
Starting with the 2024 sale, Sephora started offering up a calendar of the brands involved in each day's deal at the start of the sale. We're on board for this new way of unfolding the sale — it helps to plan out which deals you want.
Because here’s the thing: Sephora is pretty specific about which brands they carry. So whether it’s an old favorite on sale or a new product you’ve been dying to try, it always helps to score it for less than that MSRP.
Look for other deals and promo codes during the sale.
Even with a 50% discount, the brands Sephora carries can get pricey, so keep an eye out for additional deals. For example, during the 2026 sale, you can use code HAIRFLEX to get 4x points on select styling products. You can use those points to get free items from the Sephora Rewards Bazaar on your next purchase, so earning 4x points gets you to your next freebie faster.
Also, be sure to check out free-gift-with-purchase offers. In 2026, we're seeing free Moroccanoil samples with a $30 purchase and Kerastase trial sizes with a $45 purchase during the Oh Hair Yeah sale. Be sure to hit "apply" on these offers so you can make the most out of money you'd be spending anyway.
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