Kelly Bryant | 

Sephora Oh Hair Yeah Sale: Expect the Next One in September

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Ulta may have done away with their Gorgeous Hair event (why, Ulta, why?), but Sephora carries on with their Oh Hair Yeah Sale. We saw the last one run from April 29 to May 10, and we expect it back in September.

Oh Hair Yeah runs twice a year, in the spring and fall. And now, with it being the only bi-annual hair care sale in the game, this just might tip the scales in that whole Ulta vs. Sephora debate.

You'll find all kinds of 50% off Sephora deals on big names in hair care like Pureology, Briogeo, Dyson, and Olaplex. And they do the Oh Hair Yeah sale twice a year: September and May. Sephora Oh Hair Yeah deals only last for a day, then swap out for a new 24-hour-only deal.

Remember, shipping is free on all orders for Sephora Beauty Insiders, but store pickup is always free for everyone.

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Sephora’s Oh Hair Yeah Sale is a semiannual 12-day sale on top hair care products.

The Sephora Oh Hair Yeah event is a hair care-focused 12-day flash sale that happens twice a year. Every day, there are new deals which expire after 24 hours. Oh Hair Yeah discounts are up to 50% off, giving shoppers good deals on big names in hair care like Pureology and Briogeo.

KCL predicts the fall Oh Hair Yeah sale will start Sept. 26

Sephora Oh Hair Yeah 2025 Dates

How do we make our prediction?

Sephora’s Oh Hair Yeah sale happens in the spring and fall every year. The sale runs 12 days, and in the fall sale starts at the very end of Sept. We're predicting the last Friday of the month, although there's a chance it could be on the last Sunday like last year.

Here are the recent start dates for the spring sale, which inform our prediction:

  • Tuesday, April 29, 2025

  • Tuesday, April 30, 2024

  • Wednesday, May 3, 2023

  • Wednesday, May 4, 2022

These are the recent start dates for the fall sale:

  • Sunday, Sept. 29, 2024

  • Friday, Sept. 29, 2023

  • Friday, Sept. 30, 2022

Best Sephora Oh Hair Yeah Sale Deals from the last sale

To give you an idea of what to expect from the Oh Hair Yeah sale, here are some of our favorite deals from the spring 2025 sale:

Sephora shares the calendar of deals at the start of the sale, with savings of 50%.

Starting with the 2024 sale, Sephora started offering up a calendar of the brands involved in each day's deal at the start of the sale. We're on board for this new way of unfolding the sale — it helps to plan out which deals you want to pick up.

Because here’s the thing: Sephora is pretty specific about which brands they carry. So whether it’s an old favorite on sale or a new product you’ve been dying to try, it always helps to score it for less than that MSRP.

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