Kelly Bryant | 

Sephora's Oh Hair Yeah Event Expected to Return May 2024 — 50% Off Deals

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Sephora can be a real scamp sometimes when it comes to creating dueling sales with Ulta. For example, in May 2023 ahead of Ulta’s bi-annual Gorgeous Hair event, Sephora moved in on their territory with their own hair-focused event. The beauty retailer kicked off their Sephora Oh Hair Yeah event on May 2 with krazy good deals. We found all kinds of deals on big names in hair care like Pureology and Briogeo. And they did the same thing in September, bringing Oh Hair Yeah back before Ulta’s second Gorgeous Hair event of the year.

The last Sephora Oh Hair Yeah came back on Sept. 29, with up to 50% off haircare deals rotating daily through Oct. 10. Now if you’re keeping score, that’s about 10 days shorter than Ulta’s event. Occasionally Sephora matches Ulta’s daily deals exactly, but for the fall go-round they changed course with different deals ranging from 30 – 50% off.

The Sephora Oh Hair Yeah Event typically runs for 11 days (as opposed to Ulta’s Gorgeous Hair event which goes for a cool 21 days). In the case of both sale events, deals only last for a day, then swap out for a new 24-hour-only deal.

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Sephora’s Oh Hair Yeah Sale is a semiannual, 11-day-long sale on top haircare products.

The Sephora Oh Hair Yeah event is a haircare-focused, 11-day flash sale that happens twice a year — strategically right before Ulta’s Gorgeous Hair event. Every day, there are new deals, which expire after 24 hours. Oh Hair Yeah discounts are 30-50% off, giving shoppers good deals on big names in hair care like Pureology and Briogeo. Once the Ulta sale begins, Sephora is known to match many of Ulta’s daily deals. 

KCL predicts the next Sephora Oh Hair Yeah will begin Wednesday, May 1, 2024.

Sephora-Oh-Hair-Yeah-Sale

Sephora hasn’t officially announced the next date for their Oh Hair Yeah sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Wednesday, May 1, and Saturday, May 11, 2024.

How do we make our prediction?

Sephora’s Oh Hair Yeah sale happens in the spring and fall every year. The sale is always 48 hours long, and happens on a Wednesday and Thursday. Our May 1 prediction is based on the sale starting the first Wednesday of May, like it has the past two years during the May sale. 

Here are the recent start dates for the spring sale, which inform our prediction:

  • Wednesday, May 3, 2023

  • Wednesday, May 4, 2022

Here are the recent start dates for the fall sale:

  • Friday, Sept. 29, 2023

  • Friday, Sept. 30, 2022

  • Friday, Oct. 1, 2021

Sephora reveals the specifics of their sale each day, with savings hitting at least 30%.

So the thing about the Sephora Oh Hair Yeah event is that they don’t release what is coming up ahead of time. This is kind of a bummer if you’re a planner, but also adds a fun element of surprise each day. With that said, we don’t have the full scope of the second Sephora Oh Hair Yeah Event of 2023. We’re surprised along with everyone else each day.

Because here’s the thing: Sephora is pretty specific about which brands they carry. So whether it’s an old favorite on sale or a new product you’ve been dying to try, it always helps to score it for less than that MSRP.

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