Kelly Bryant | 

Sephora's Oh Hair Yeah Event Expected to Return May 2024 — 50% Off Deals

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Sephora can be a real scamp sometimes when it comes to creating dueling sales with Ulta. For example, in May 2023 ahead of Ulta’s bi-annual Gorgeous Hair event , Sephora moved in on their territory with their own hair-focused event. The beauty retailer kicked off their Sephora Oh Hair Yeah event on May 2 with krazy good deals. We found all kinds of deals on big names in hair care like Pureology and Briogeo. And they did the same thing in September, bringing Oh Hair Yeah back before Ulta’s second Gorgeous Hair event of the year.

The last Sephora Oh Hair Yeah came back on Sept. 29, with up to 50% off haircare deals rotating daily through Oct. 10. Now if you’re keeping score, that’s about 10 days shorter than Ulta’s event. Occasionally Sephora matches Ulta’s daily deals exactly, but for the fall go-round they changed course with different deals ranging from 30 – 50% off.

The Sephora Oh Hair Yeah Event typically runs for 11 days (as opposed to Ulta’s Gorgeous Hair event which goes for a cool 21 days). In the case of both sale events, deals only last for a day, then swap out for a new 24-hour-only deal.

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Based on historical data, we expect the next Sephora Oh Hair Yeah! Event to start in May 2023.

Haircare products on shelves at Sephora

If Sephora is your preferred haircare retailer, it’s important to know Oh Hair Yeah! deals cycle out daily. What’s on mega sale one day will not be on mega sale the next. That’s something that remains the same from event to event. We predict the next Oh Hair Yeah! event to take place in May 2023 based on historical data from previous sales.

In the past, Sephora has matched Ulta Beauty Steals closely. But the latest event looked a bit different. For example, Ulta had a LolaVie Glossing Detangler as a Beauty Steal, but Sephora doesn’t carry that brand. Instead they put Living Proof Dry Shampoo, Virtue Smoothing Spray, and Vegamour Hair Serum that day. And pretty much each day was completely different from Ulta.

Related: Don’t Throw Away Your Old Bottles! Use Sephora’s Beauty Recycling Program


Sephora reveals the specifics of their sale each day, with savings hitting at least 30%.

So the thing about the Sephora Oh Hair Yeah event is that they don’t release what is coming up ahead of time. This is kind of a bummer if you’re a planner, but also adds a fun element of surprise each day. With that said, we don’t have the full scope of the second Sephora Oh Hair Yeah Event of 2023. We’re surprised along with everyone else each day.

Because here’s the thing: Sephora is pretty specific about which brands they carry. So whether it’s an old favorite on sale or a new product you’ve been dying to try, it always helps to score it for less than that MSRP.

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