Kellye Fox | 

Your Guide to Barbie Black Friday Deals in 2024: Up to 60% Savings

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I think we all can agree that Barbie had a moment in 2023, thanks to the box-office hit movie that came out on July 21, 2023. As you can imagine, Barbie products have surged in popularity — from people wishing for a “Weird Barbie” doll to the brand new Barbie Dreamhouse with a three-story slide shooting to the top of all the toy lists. Luckily, there will be ways to save on all things Barbie for Black Friday 2024.

In 2023, shopping for Barbie dolls and dreamhouses got a whole lot cheaper — in fact, we saw deals for 55% off regular prices. We saw the 2023 edition on Walmart of the Barbie Dreamhouse for just $139. as well. In the meantime, Amazon and Walmart gave giving us discounts of 20% to 60% off on Barbie dolls and playsets.

Here’s everything to know about how to save on Barbie for Black Friday 2024. For more ways to save and smart shopping tips, text SAVE to 57299 or download the free KCL app.


1. The best places to find Barbie deals on Black Friday and Cyber Monday are Amazon, Walmart, and Target. Kohl’s usually has great deals too.

Person pushing a cart with a barbie toy inside

The stores with the best Barbie deals in their Black Friday sales are Target, Walmart, Amazon, Kohl’s, and Macy’s (yes, Macy’s!). These stores have a trend of putting these toys on sale for Black Friday, and they won’t disappoint this year. In 2023, we saw discounts as high as 60%.


How much should I pay for a Barbie doll?

The list price for a full-sized Barbie is usually between $10 and $25. Chelsea dolls (ICYDK, that’s Barbie’s 6-inch youngest sister) generally retail between $5 and $10. And 28-inch dolls go for about $30. But who pays the list price anyway?

Instead, aim to pay no more than $10 for full-sized dolls without accessories and no more than $14 for dolls with accessories. You can find Chelsea dolls for less than $5. If you want a 28-inch doll, don’t pay more than $20.

Last year, Amazon had steep discounts on dolls including up to 47% off the Color Reveal Sunshine And Sprinkles Series Doll and 45% off Barbie Camping Doll and Accessories. Other favorite deals saw products discounted between 33% and 39%.

At Walmart, shoppers saw discounts of up to 36% off in 2022. This includes bundles with several accessories. On Cyber Monday at Walmart, there were even $5 Barbies.

You’d see similar savings at Target, and you could save an extra 5% on top of Black Friday savings if you purchased with your RedCard.

Kohl’s also had some products on sale, though discounts stayed around 25% off. The biggest price cut we saw was 27%. If Amazon and Walmart are out of stock, Kohl’s is an option for must-have Barbies.


2. The new 2023 Barbie Dreamhouse was just $139 during Cyber Monday 2023.

Barbie dreamhouse in cart

Not to be confused with your standard two- to four-room dollhouse, the Barbie Dreamhouse is the creme de la creme of playsets. Last year’s Barbie Dreamhouse had a list price of $199, while the 2021 edition and the 2020 version had list prices of $224.99. In the summer of 2023, we saw Zulily offer the Dreamhouse at $179.99 and then discount it again at $153.99 before going back up.

This Black Friday, expect to get the Dreamhouse for half off. During 2022 Black Friday sales at Walmart, the coveted Barbie Dreamhouse was just $99 (down from $199, saving 50%).

While we don’t anticipate the 2023 Dreamhouse being half-off, we do expect a price rollback at Walmart and a deal at Zulily as well. We will keep this post updated immediately once deals hit.

$129.00$199.99(35% off)
$75.00$135.00(44% off)
Shipping: Free with Walmart+ or on orders of $35+

3. The Barbie Malibu House Playset also saw discounts in 2023.

barbie malibu house in walmart by cart

Walmart had some of the best deals on Barbie dollhouses in 2022. Just like the deals we saw on the Dreamhouse, regular dollhouses were also approximately half off. We found the Barbie Malibu House Playset for just $49.97 — a whole $40 in savings. And this year we did see the Malibu Dreamhouse discounted to just $69 which isn’t quite as low but still a hot deal for this dollhouse.

As of August 2023, you could get a Barbie Dollhouse Set for $75 or 44% off. While that’s a great deal outside of major sales events, we recommend waiting until prices hit about 50% off when it comes to your holiday shopping.

By comparison, this 2023 Dreamhouse was on sale at Zulily for $168.08 from its original $199.99 price. Meanwhile, at Kohl’s the Barbie Chelsea Playhouse Dollhouse was down to $49.49 (reg. $54.99).


4. You’ll likely find savings of up to 30% on Barbie camper deals.

barbie dream campers on kohls cart

If you’re in the market for a Dream Camper instead, Black Friday is an excellent time to buy. Looking at last year’s pricing, Amazon was the place to shop. We saw the Just Play Pet Camper hit $13.99 or 36% off on Amazon. Similarly, the It Takes Two Camping Playset was just $37.99 or 30% off on Amazon.

To put this in perspective, we can compare Amazon and Kohl’s sale prices for the same product. Amazon sold the Chelsea Camper Playset for $19.98. Kohl’s offered that same playset for $26.24. Amazon had Kohl’s beat by $6.26.

Expect similar deals this holiday shopping season. And keep a look out for competing sales on the same products.


5. Why buy Barbie?

young girl playing with barbie doctor doll at home

For one, Barbie evolves with the times. Representation matters immensely and the Barbie “family” has grown to be more inclusive of different races, shapes, sizes, and abilities.

Barbie dolls have the most diverse representation, with more than 35 skin tones. The collection features more than 95 styles, from straight hair to natural hair and everything in between. This is with the intent that every child finds a Barbie that looks like them.

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