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After years of gradual changes at popular online coupon database Coupons.com, a major change hit in late 2022; the site sold.
Quotient, which created Coupons.com back in 1998, made good on their previous promise to end site operations. But rather than shutting down Coupons.com entirely, Quotient has sold Coupons.com to Global Savings Group — a European shopping rewards and affiliate marketing company.
Meanwhile, Quotient is shutting down the Coupons.com app and will relaunch a once-popular rebate app as part of their shifting priorities.
So what’s going on with Coupons.com? What can couponers expect next? Here’s what you need to know:
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Coupons.com has sold to a European company.
A year and a half after Quotient CEO (and Coupons.com founder) Steven Boal predicted that paper coupons would die by the end of 2022, his company sold Coupons.com.
The new owner is Munich-based Global Savings Group, probably best known for being owners of Germany’s #1 cash-back platform Shoop.
While we don’t know exactly what GSG’s plans are with Coupons.com, the company said they plan to continue offering print-at-home and digital offers on the site. But also, expect some of Shoop’s features — like earning cash back and/or spendable points for your purchases — to hit Coupons.com.
Now that Coupons.com is sold, Quotient is getting out of the coupon business — and relaunching Shopmium.
With the sale of Coupons.com, Quotient is decidedly getting out of the coupons game. Instead, they’ve doubled down on cash-back offers.
Over the past year, Quotient relaunched their rebate app Shopmium. Like Ibotta, Fetch, and other similar rebate apps, you select the offers you want, purchase the qualifying products, and then scan your receipt to earn cash back (which you can cash out via PayPal). Unlike some of Shopmium’s competitors, you can cash out at any time; there’s no minimum amount you have to earn.
Quotient bought the rebate app Shopmium in 2015 from the French company that created it, and after about two years, they stripped it for parts — adding many of its features into the Coupons.com app.
Tip: Create your account via the Shopmium app (not the website) to get a free welcome gift. We received a free Pillsbury Ready to Bake Cookie Dough (around $3.50 in value) by using the referral code HELLO.
The Coupons.com app will wind down in July 2023.
The Coupons.com rebate app — which had just been revamped in 2021 — wasn’t part of the sale to GSG, so the writing has been on the wall that Quotient would shut down the app. Sure enough, the Coupons.com app will retire in July 2023 after a year of overlap between it and the Shopmium app.
Quotient says they’ll communicate with Coupons.com app users to communicate the end of the app and help people migrate to Shopmium.
The sale comes after the end of the SmartSource insert and new, stricter couponing rules at Target.
It’s been a weird time in the world of paper coupons. First in October 2021, SmartSource gave us a scare by pausing their Sunday coupons publication — the first time they ever missed two weeks in a row, likely due to a lack of offers.
And then Target just implemented some new rules that make using in-store coupons at Target more difficult (in order to fight fraud).