Shoppers are turning to packaged comfort foods more than ever during quarantine, and the surge in demand has made Kraft Heinz change how its factories are operating and prioritize its current best-seller: Kraft Macaroni & Cheese.
Here’s what’s happening:
Factories that make restaurant supplies are powering down.
Via Twitter
Reuters reported that last week, Kraft Heinz CEO Miguel Patricio announced that three of its factories providing restaurant supplies would be shutting down due to reduced demand — although later he said those factories would have “significantly reduced” production.
Factories making Macaroni & Cheese are ramping up.
Patricio said a spike in demand for Kraft Macaroni & Cheese has increased production at the company’s factories responsible for packaged food goods, with most factories adding shifts to produce more of the blue-boxed product.
In Canada — where Kraft Macaroni & Cheese is consumed 55% more per-capita than in the U.S. — one Montreal factory is now operating 24/7 to produce a million more blue boxes a week, according to CTV.
Demand for packaged foods has increased 377% in a year.
A recent report by retail intelligence company Stackline revealed that when comparing March 2019 to March 2020, packaged foods saw the sixth-highest increase in demand of all product categories — experiencing a 377% jump in sales.
In related news, pasta products saw a 249% increase year over year.
Get Kraft Mac & Cheese for $0.50/box or less with KCL.
Visit the Kraft Deals page on The Krazy Coupon Lady website to keep tabs on all Kraft products, including Kraft Mac & Cheese. With KCL it’s pretty easy to find the blue box for less than $1.00 each, but many times we’ll find stock-up-price deals for $0.50 or less per box.
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