Emily VanSchmus | 

Target's Military Discount Only Pops Up Twice a Year: What To Know

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Target offers a military discount at two different times of the year as a way of saying thank you for your service. The most recent Target Military Discount event started on Sunday, Oct. 29, and ended on Saturday, Nov. 11 (aka Veterans Day, when veterans had access to a whole bunch more discounts from other retailers).

During the two-week-long event, all active-duty military members, veterans, and military family members are eligible for a 10% discount on their entire shopping cart. All you’ll need is a Target Circle account and a verified military status.

Typically, Target’s two military discount events take place over a period of about two weeks around the Fourth of July and again around Veterans Day.

If you qualify for this Target discount, let’s go over a few things you need to know. We’ll cover how to sign up, what’s included in the discount, and a few things that are excluded. For even more savings, we can point you to all the best military discounts available throughout the year.

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1. You’ll get 10% off two purchases with the Target Military Discount — but only within the offer window.

A person in military dress looking at the Target webpage about their military discount

Any active-duty military members (including National Guard and Reservists), veterans, and military family members can get 10% off two transactions twice per calendar year with the Target military discount program. One offer window is always around the Fourth of July, and the other is around Veterans Day.

Important to note: it’s not limited to just two transactions per household. So if you’re a military member and your spouse signs up, too, you can each use the discount on four transactions per year — or eight total transactions!


Next dates for the Target military discount offer:

  • June 23 – July 4, 2024 (predicted)
  • Oct. 27 – Nov. 11, 2024 (predicted)


How do I qualify for the military discount at Target?

Go to Target.com or create a new Target Circle account. Then, verify your military status. You’ll need to provide a document to confirm your military status (like a Veteran ID card, DD-214, military dependent’s ID, or Common Access Card). Since your proof of military service or association has to be verified, enter your details before the discount window starts to make sure it’s approved in time.

TIP: Besides the two discount events a year, the Target Circle website fine print says that registered military members are eligible for additional bonus offers throughout the year. Some users have even reported receiving an additional “10% off your cart” offer.


2. Add the Military Discount to your Target app under the settings menu before you check out.

two phones showing screenshots of targets military status verification for discount

If you’re already a Target Circle member, you can add military benefits to the Target app without creating a whole new profile. Just know you need to meet the basic qualifications we outlined above. Here’s how to do it:

  • Go to Account, then Settings.
  • Select the option for “I’m a service member or dependent.”
  • Click “Get Verified” and then enter your information. You’ll need to provide your military status, branch of service, date of birth, and discharge date (if applicable).

Related: Keep those savings going with the Lululemon military discount.


3. The Target Military Discount is only offered twice a year — once around July 4 and again leading up to Veterans Day (Nov. 11).

An American flag draped over a laptop displaying the Target webpage for their military discount program

In previous years, Target had only offered their military discount around Veterans Day. However, in 2022 they expanded their savings to include the Fourth of July, too. Typically the Fourth of July event lasts 10 days, and the Veterans Day event lasts for 14 days.


Most recent Target military discount offer windows:

  • Fourth of July: June 25 – July 4, 2023
  • Veterans Day: Oct. 29 – Nov. 11, 2023

During the fall event, a few Target early Black Friday deals always coincide with the Veterans Day military discount, so you can use it to get bonus savings!



4. The 10% off applies to your entire purchase, so the more you buy, the more you save.

target military discount in store sign

The best part about Target’s military discount is that it’s 10% off your total purchase, not just 10% off one item. So the more you buy, the more you save.

Since there is no price limit listed on Target.com, we recommend waiting to buy all your high-dollar items during these discount time frames if you’re a military member. You can stock up on things like kitchen essentials or pantry supplies. While a few food items get excluded from the discount, you can use it on most nonperishable grocery items.


5. Be aware of the Target military discount exclusions — like PlayStation consoles, Samsung TVs, and Lego toys.

a person looking at disney legos at target

Target’s military discount can save you quite a bit of money, but there are a few exclusions. Quite a few big-ticket items are not eligible for the discount, like PlayStation consoles and Samsung TVs. This may be because some of these items are will already get discounted for Black Friday. Still, there are plenty of Target Black Friday deals that you can double up on with the military discount.

The excluded products change each year, so it doesn’t hurt to double-check before you hit “checkout.” For example, during the July event, Dyson vacuums were excluded, but we’re not seeing them on the list of exclusions for October/November. See the full list of exclusions at the bottom of the military appreciation page on Target’s website.


Here are some of the items excluded from the last Target military discount event (Oct. 29 – Nov. 11, 2023):

  • Alcohol
  • Barbie camper and houses
  • Select Beats audio products
  • Bose products
  • Bratz Collector and Designer dolls
  • Clinic or pharmacy purchases (like prescriptions)
  • Dairy milk
  • DSLR cameras and lenses
  • Fisher-Price Laugh ‘n’ Learn
  • Fitbit products
  • Gift cards
  • Select Gillette products
  • Hair appliances
  • Halo Baby
  • HP products
  • JBL products
  • Lego products
  • LG OLED and QNED TVs
  • Mega Bloks toys
  • PlayStation consoles and accessories
  • Prepaid cards
  • Samsung TVs
  • Shipt membership
  • Sonos products
  • Sony products
  • Target Optical purchases
  • Tempur-Sealy products
  • Trading cards
  • Ulta Beauty at Target products
  • Weber products

TIP: Surprising products that were not on the exclusions list for the fall 2023 event? Dyson, Ninja, Shark, and Xbox.


6. Combine the military discount with the 25% off Target Toy Coupon for even bigger savings.

a woman holding a target toy book while holding a basket full of toys in store

Since the 25% off Target Toy Coupon is considered a “Category Coupon” and the 10% off military savings is a store-wide discount, you can totally stack the two for bigger savings. You’ll just need to clip the coupon in your Circle account before you shop, and keep the list of brand exclusions in mind.

The toy coupon is good for 25% off one toy or kids’ book until Nov. 18 — no matter if it goes on sale or not. Here are a few deals that you could apply your military discount to for an extra 10% off (we’ve included the 5% off Target RedCard discount in our calculations, too):

Hot Wheels
In-Store or ONLINE Deal
As low as$8.07$8.49(5% off)
Mobile coupons needed
5% off - Target RedCard Savings
Little People Barbie Play and Care Pet Spa
In-Store or ONLINE Deal
As low as$12.10$24.99(52% off)
Mobile coupons needed
25% off - one toy or kids' book, Target Circle Offer (exp Nov. 18)
5% off - Target RedCard Savings
Shipping: Free with RedCard or on orders of $35+
Pickup: Free
Melissa & Doug Snow-Cone & Slushie Play Set
In-Store or ONLINE Deal
As low as$12.82$59.99(79% off)
Mobile coupons needed
25% off - one toy or kids' book, Target Circle Offer (exp Nov. 18)
5% off - Target RedCard Savings
Shipping: Free with RedCard or on orders of $35+
Pickup: Free
Radio Flyer Convertible Stroller Wagon
In-Store or ONLINE Deal
As low as$98.11$161.99(39% off)
Mobile coupons needed
25% off - one toy or kids' book, Target Circle Offer (exp Nov. 18)
5% off - Target RedCard Savings
Shipping: Free with RedCard or on orders of $35+
Pickup: Free

7. Stack a 5% discount on top of your savings by paying with a Target RedCard.

hand holding target redcard in store electronics section

Yes, you sure can combine those savings. If you’re a Target RedCard holder, you’ll still get your 5% discount, plus the 10% Target military discount. That’s some nice stackable savings on two shopping trips twice a year.


8. Have a Target baby registry? The 15% completion discount stacks with the 10% military and 5% RedCard discount, too!

a woman sitting down with a target baby registry welcome bag and brochure

Unlock the ultimate savings trifecta if you have a Target baby registry. Eight weeks before your due date, you’ll get a 15% off registry completion discount, which you can then combine with the 10% off military discount and 5% off RedCard discount.

The 15% off will get applied to your total first, then the 10% off, then the 5%. Those savings can go a long way if you’re buying a big-ticket item like a crib or a car seat.


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