Emily VanSchmus | 

Target's Military Discount Only Pops Up Twice a Year: How to Save 10%

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Target offers a military discount at two different times of the year as a way of saying thank you for your service — one leading up to the Fourth of July and again around Veterans Day. The next Target Military Discount event is predicted to start on Sunday, Oct. 27, and end on Saturday, Nov. 11, 2024.

During the two-week-long event, all active-duty military members, veterans, and military family members are eligible for a 10% discount on two qualifying storewide purchases. All you’ll need is a Target Circle account and a verified military status.

If you qualify for this Target discount, you'll definitely want to sign up for it and keep the list of exclusions in mind (the discount won't work on things like PlayStation consoles and Samsung TVs). For even more savings, we can point you to all the best military discounts available throughout the year.

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Target Military Discount is a semi-annual event that gives you a 10% off Circle coupon for two purchases.

Any active-duty military members (including National Guard and Reservists), veterans, and military family members can get 10% off two transactions twice per calendar year with the Target military discount program. One offer window is always around the Fourth of July, and the other is around Veterans Day.

Important to note: it’s not limited to just two transactions per household. So if you’re a military member and your spouse signs up, too, you can each use the discount on four transactions per year — or eight total transactions!

KCL predicts the next Target Military Discount offer will start on Oct. 27, 2024.

Target-Military-Discount-Oct-2024

While Target hasn’t officially announced the dates, we predict the next Target Military Discount event will run from Oct. 27 to Nov. 11, 2024. This discount is typically offered twice a year — once around the Fourth of July and again leading up to Veterans Day.

How do we make our prediction?

In previous years, Target had only offered their military discount around Veterans Day. However, in 2022 they expanded their savings to include the Fourth of July, too. Typically the Fourth of July event lasts 10 days, and the Veterans Day event lasts for 14 days.

Here are the prior Target Military Discount offer dates that we've tracked:

  • June 23 - July 6, 2024

  • Oct. 29 - Nov. 11, 2023

  • Oct. 30 – Nov. 12, 2022

  • June 26 - July 4, 2022

  • Oct. 31 – Nov. 13, 2021

  • Nov. 1 - 11, 2020

  • Nov. 3 - 11, 2019

KCL TIP: During the fall event, a few Target early Black Friday deals always coincide with the Veterans Day military discount, so you can use it to get bonus savings!

Your first step is to join Target Circle (if you're not already a member).

Only Circle members get to take advantage of the military discount. Once you verify your military status, you’ll use your Circle account to apply the 10% off coupon.

Target Circle is basically Target’s rewards program, and it’s essential to getting the best deals at Target. So the Car Seat Trade-In is just one of the many reasons to sign up for Circle.

Once you verify your military status, you can shop.

target-military-discount-app-verification-online-shopping-graphic

To get the Target military discount, you’ll have to verify your military status online first. Once verified, you’ll see a 10% off Target Circle offer in your account during the appreciation window. If you’re not a Target Circle member, you can sign up online or in the Target app for free. (Download the Target app for iOS or Android.)

You’ll need to provide a document to confirm your military status (like a Veteran ID card, DD-214, military dependent’s ID, or Common Access Card). Since your proof of military service or association has to be verified, enter your details before the discount window starts to make sure it’s approved in time.

How to verify your military status:

If you’re already a Target Circle member, you can add military benefits to the Target app without creating a whole new profile. Just know you need to meet the basic qualifications we outlined above. Here’s how to do it:

  • Go to Account, then Settings.

  • Select the option for “I’m a service member or dependent.”

  • Click “Get Verified” and then enter your information. You’ll need to provide your military status, branch of service, date of birth, and discharge date (if applicable).

The 10% off applies to your entire purchase, so the more you buy, the more you save.

The best part about Target’s military discount is that it’s 10% off your total purchase, not just 10% off one item. So the more you buy, the more you save.

Since there is no price limit listed on Target.com, we recommend waiting to buy all your high-dollar items during these discount time frames if you’re a military member. You can stock up on things like kitchen essentials or pantry supplies. While a few food items get excluded from the discount, you can use it on most nonperishable grocery items.

KCL TIP: Besides the two discount events a year, the Target Circle website fine print says that registered military members are eligible for additional bonus offers throughout the year. Some users have even reported receiving an additional “10% off your cart” offer.

Combine the military discount with the 25% off Target Toy Coupon for even bigger savings in November.

a woman holding a target toy book while holding a basket full of toys in store

Since the 25% off Target Toy Coupon is considered a “Category Coupon” and the 10% off military savings is a store-wide discount, you can totally stack the two for bigger savings. You’ll just need to clip the coupon in your Circle account before you shop, and keep the list of brand exclusions in mind.

The toy coupon is good for 25% off one toy or kids’ book — no matter if it goes on sale or not. We normally see this coupon in November.

Stack a 5% discount on top of your savings by paying with a Target Circle Card.

target-circle-card-kcl-20

Yes, you sure can combine those savings. If you’re a Target Circle Card holder, you’ll still get your 5% discount, plus the 10% Target military discount. That’s some nice stackable savings on two shopping trips twice a year.

Be aware of the Target military discount exclusions — like PlayStation consoles, Samsung TVs, and Lego toys.

a person looking at disney legos at target

Target’s military discount can save you quite a bit of money, but there are a few exclusions. Quite a few big-ticket items are not eligible for the discount, like PlayStation consoles and Samsung TVs. This may be because some of these items are will already get discounted for Black Friday. Still, there are plenty of Target Black Friday deals that you can double up on with the military discount.

The excluded products change each year, so it doesn’t hurt to double-check before you hit “checkout.” For example, during the July event, Dyson vacuums were excluded, but we didn't see them on the list of exclusions for October/November.

Here are some of the items excluded from the last Target military discount event:

  • Alcohol

  • Barbie camper and houses

  • Select Beats audio products

  • Bose products

  • Bratz Collector and Designer dolls

  • Clinic or pharmacy purchases (like prescriptions)

  • Dairy milk

  • DSLR cameras and lenses

  • Fisher-Price Laugh ‘n’ Learn

  • Fitbit products

  • Gift cards

  • Select Gillette products

  • Hair appliances

  • Halo Baby

  • HP products

  • JBL products

  • Lego products

  • LG OLED and QNED TVs

  • Mega Bloks toys

  • PlayStation consoles and accessories

  • Prepaid cards

  • Samsung TVs

  • Shipt membership

  • Sonos products

  • Sony products

  • Target Optical purchases

  • Tempur-Sealy products

  • Trading cards

  • Ulta Beauty at Target products

  • Weber products

TIP: Surprising products that were not on the exclusions list for the fall 2023 event? Dyson, Ninja, Shark, and Xbox.

Have a Target baby registry? The 15% completion discount stacks with the 10% military and 5% Circle Card discount, too!

a woman sitting down with a target baby registry welcome bag and brochure

Unlock the ultimate savings trifecta if you have a Target baby registry. Eight weeks before your due date, you’ll get a 15% off registry completion discount, which you can then combine with the 10% off military discount and 5% off Circle Card discount.

The 15% off will get applied to your total first, then the 10% off, then the 5%. Those savings can go a long way if you’re buying a big-ticket item like a crib or a car seat.

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