Insomnia Cookies PJ Party: Look For Freebies and Deals Next Year

The next Insomnia Cookies PJ Party will likely take place at all locations on Tuesday, Sept. 21, 2027. So, grab your favorite pajamas and get ready for some freebies at your nearby Insomnia Cookies shop.

You can expect the event to start at 8 p.m. (note, all times are local), with every Insomnia Cookies location handing out a free Classic cookie to anyone who comes dressed in their pajamas. We don't predict a purchase or rewards membership will be required.

Here's everything you need to know about the 9th annual Insomnia Cookies PJ party next year.

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The Insomnia Cookies PJ Party takes place every September.

Insomnia Cookies held its first PJ Party in 2019, and the event has returned every September since. In 2024, the chain designated the third Tuesday in September as National PJ Party Night. That's why KCL predicts Sept. 21 for the 2027 celebration.

Guests in pajamas get a free cookie.

Insomnia Cookies invites everyone to their PJ party. All guests will receive a free cookie. There's no purchase necessary, and you don't need to be an Insomnia Rewards member. Other deals to look for are discounts on ice cream and cookie packs. Plus, if you are an Insomnia Cookies Rewards member, called Insomniacs, you can expect a chance to earn double points on any purchases made the day of the PJ party.

Watch for a major giveaway during the Insomnia Cookies PJ Party.

Next September, Insomnia Cookies PJ Party will also likely include a major giveaway. In past events, Insomnia Cookies has given away free cookies for a year, gift cards and a college dorm room makeover that included free Insomnia cookies for a year, an espresso machine, Lola Blankets bedding, a Brooklinen sheet set, headphones and more.

Plus, look for free merch and giveaways at select college campus locations in the U.S.

We predict the 2027 Insomnia Cookies PJ Party will include bigger celebrations at select 173 campus bakeries around the U.S. Here's where you can score freebies like totes, koozies, sticker packs, pens, lip balms, branded items like trucker hats or playing cards while supplies last.

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