The next Insomnia Cookies PJ Party will take place at all locations on Sept. 16, 2026. So, grab your favorite pajamas and get ready for some freebies at your nearby Insomnia Cookies shop.
Although everyone's invited, Insomniacs (Insomnia Cookies Rewards members) get the best goodies. For example, starting at 8 p.m., Insomnia Cookies will begin handing out freebies to the first Insomnia Rewards members in line.
Here's a look at everything you can expect during the Insomnia Cookies PJ party on Sept. 21, 2026, based on what we saw during the last event.
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The Insomnia Cookies PJ Party is an annual event with free cookies and exclusive deals for rewards members.
Each September for the last seven years, Insomnia Cookies has held their annual PJ Party at all locations. Rewards members get exclusive deals like a free cookie, discounts on cookie packs, and Insomnia Cookies merch.
The next Insomnia Cookies PJ Party Night will take place on Sept. 21, 2026.
The next Insomnia Cookies PJ Party Night will be on Wednesday, Sept. 21, 2026. Although the date has varied in the past, in 2024, Insomnia Cookies decided the PJ Party Night will take place on the third Tuesday of September each year. This means in 2026, the Insomnia PJ Party Night will be on Sept. 21.
Insomniacs in pajamas get a free cookie plus discounts at the PJ party.
Insomnia Cookies invites everyone to their PJ party. However, rewards members who wear their pajamas get a FREE Classic Cookie when they scan their Insomnia Rewards barcode (in the Insomnia Cookies app). No purchase is necessary to get the cookie.
Next year look for other exclusive deals for rewards members, including discounts on cookie packs. Here are the deals wel see during the last party in 2025:
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$20 PJ Party Pack (includes two Peanut Butter S’mores Classics, a Confetti Deluxe, a Salted Caramel Deluxe, a Brookie and a Brownie)
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$1 Deluxe cookie party favor
The PJ party starts at 8 p.m., but Insomnia Rewards members should arrive early for a chance to win freebies.
Every Insomnia Cookies location participates in the PJ party, starting at 8 p.m. local time. While the party doesn't start until 8 p.m., arriving early has benefits. In 2025, the first 25 rewards members in line (at select locations) received freebies.
The PJ Party ends at closing time for your local Insomnia Cookies.
Tag Insomnia Cookies in your PJ party posts on Instagram and TikTok for your chance to win a $100 Insomnia Cookies gift card.
Besides the merch giveaways and other sweet surprises during the PJ party, Insomnia Cookies typically holds a gift card giveaway for a number of lucky attendees. All you have to do is post on Instagram or TikTok during the PJ party and tag @insomniacookies, and you'll be entered for a chance to win a $100 gift card.
Insomnia Cookies will notify winners throughout the evening via direct message.
We predict select college campuses around the U.S. will also have exclusive giveaways, a live DJ, and Red Bull Infusions for the PJ party.
In 2026, watch for the Insomnia Cookies PJ Party to hit up college campuses across the U.S. Here's the list from the last event:
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Arkansas State University: 1009 Carnera Dr, Jonesboro, AR
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Fordham University: 377 E Fordham Rd, Bronx, NY
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George Mason University: 10669 Braddock Rd, Fairfax, VA
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Hofstra University: 730 Fulton Ave, Hempstead, NY
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NC State: 2302 Hillsborough St, Raleigh, NC
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Old Dominion: 4314 Monarch Way, Norfolk, VA
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Ohio State: 2209 North High St, Columbus, OH
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Stevens Institute of Technology: 56 Newark St, Hoboken, NJ
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UC Irvine: 4187 Campus Dr, Irvine, CA
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UNC Charlotte: 9221 N Tryon St, Charlotte, NC
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UNC Greensboro: 425 Tate St, Greensboro, NC
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University of Alabama at Birmingham: 1919B 11th Ave South, Birmingham, AL
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University of Kentucky: 433 Jersey St, Lexington, KY
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University of Maryland: 4364 Knox Rd, College Park, MD
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University of Rochester: 1333 Mt. Hope Ave, Rochester, NY
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University of Vermont: 84 Church St, Burlington, VT
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UT Austin: 2323 San Antonio St, Austin, TX
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UT Tyler: 3979 University Blvd, Tyler, TX
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VCU: 918 W Grace St, Richmond, VA
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Yale: 240–242 College St, New Haven, CT
These five campuses also enjoyed a live DJ and a Red Bull Pop-Up serving drink infusions:
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Georgia Tech: 930 Spring St, Atlanta, GA
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LSU: 128 West Chimes St, Baton Rouge, LA
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Temple: 1601 N. Broad St, Philadelphia, PA
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University of Southern California: 1919B 11th Ave South, Los Angeles, CA
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Wayne State University: 5171 Anthony Wayne Dr, Detroit, MI
Sign up for Insomnia Rewards before or during the PJ Party to get in on the exclusive offers.
Non-Insomnia Rewards members can sign up for free before or even during the PJ Party to get the free cookie and cookie-pack discounts. However, if you sign up before the event, you'll also be eligible for early arrival giveaways.
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