Sept. 9 is National Teddy Bear Day, and Build-A-Bear does something a little special for the event each year. For the 2025 sale, you could get two Lil' Cub bears for $25 (online or in stores). And the year before that, the offer was $9 Lil' Cub bears. Expect Build-A-Bear to have another offer for National Teddy Bear Day 2026 on Sept. 9.
There are also other ways to save at the retailer, like the Build-A-Bear birthday discount and occasional Build-A-Bear coupons.
Build-A-Bear's National Teddy Bear Day event is an annual 1-day deal, and the deal is different every year.
For years now, Build-A-Bear has been getting in on the National Teddy Bear Day action with a special offer for shoppers. The 2025 deal was two Lil' Cubs for $25 .
That broke down to $12.50 per bear. Lil' Cub bears usually cost $16, so that was a 22% discount. This wasn't quite as low as last year's National Teddy Bear Day deal price. In 2024 you could get a Lil' Cub Brownie Teddy Bear or Lil' Cub Pudding Teddy Bear for just $9 each.
The Lil' Cub is a specific type of bear that normally retails for $16 and comes in two varieties: Pudding and Brownie. This is the only bear eligible for this deal, and no accessories or clothing items are included. You can order online, or get your bear in a store.
National Teddy Bear Day is always Sept. 9.
National Teddy Bear Day is an annual event that always lands on Sept. 9, and Build-A-Bear always has a corresponding deal, as well as in-store celebrations like mascot appearances and activities for kids. In 2025, they extended the deal for an extra day, online only.
Tips for Shopping the Sale
Choose "Buy Online, Pick Up In Store" if shopping BuildaBear.com to avoid shipping fees.
You'll pay between $10 and $22 for Build-A-Bear shipping depending on how much you spend and which shipping option you choose. So when possible choose the "Buy Online, Pick Up In Store" option instead. Under an item's product details, you should see which store closest to you has the item in stock. Then, at checkout, you can choose in-store pickup at that location instead of shipping.
Join Build-A-Bear Bonus Club to earn points on your purchase.
Generally speaking, these bears aren't cheap unless you find a deal, so you want to make sure you're earning something on every purchase. The Build-A-Bear Bonus Club is the retailer's loyalty program, and it's free to join. You'll earn 1 point for every $1 spent (minus tax and fees). When you reach 100 points (or $100 spent), you'll receive a $10 rewards certificate that's valid for 90 days from the date of issue. You can use the reward on everything from bears and clothing to accessories, either in-store or online.
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