Jenna McMahon | 

What to Expect from Target Baby Month in September 2024

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Every year, Target reserves the month of September for some of their best baby deals, and they fittingly call it Target Baby Month. During the month of September, they release a new set of deals on baby gear every Sunday. The discounts cover all sorts of baby items, including strollers, car seats, nursery furniture, baby monitors, and so much more. I’m talking about discounts of 40% or more on popular essentials for newborns, babies, and toddlers.

Target will have featured deals planned for each week of the month, but those aren’t the only markdowns you’ll find throughout September. Plan to stack Circle Offers and Circle coupons on top of Baby Month sale prices, score an extra 5% off with your RedCard, and even use your Target baby registry coupon to save more on the best deals.

Here’s everything you need to know about Target Baby Month what to expect for September 2024, and tips for bigger savings on baby gear anytime you shop.

Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best Target deals.

Target Baby Month is a monthlong event with weekly deals on baby essentials.

Target Baby Month, held annually in September, offers a plethora of discounts on baby essentials, including gear, clothing, and more. With weekly deals featuring markdowns of up to 40% off or more, along with additional savings through Circle Offers, coupons, and registry benefits, it's a prime opportunity for parents and caregivers to stock up on baby items while maximizing their savings.

KCL predicts the next Target Baby Month will be September 2024.


Target hasn’t officially announced whether Target Baby Month will be back in 2024, but we’re betting it will. And for several years, it’s been for the entire calendar month of September. So mark your calendars for Sunday, Sept. 1, 2024; that’s when Target Baby Month will likely start, running through Monday, Sept. 30, 2024.

Target Baby Month Deals from September 2023

  • Baby Gear — Up to 40% off select items

  • Baby Bedding — Up to 25% off select items

  • Baby Clothing Multipacks — 20% off select items

  • Carter’s Just One You Baby Clothing — 20% off select items

  • Frida Baby — 20% off select items

  • Maternity Clothing — 20% off select items

  • Nursing Bras — 20% off

  • Baby Bottles — Buy 1, get 1 30% off select items

  • Munchkin Bath & Potty — 15% off select items

  • Cloud Island Baby Clothing, Feed Items, & More — 20% off select items

  • Cat & Jack Baby Clothing — 20% off

  • Baby Toiletries — 20% off select items with Target Circle

  • Baby Books — 10% off select items

  • Carter’s Just One You & Little Planet Baby Clothing — 20% off

  • Munchkin Brica & Go by Goldbug Car Travel Accessories — 20% off select items

  • Infantino Baby Carriers & Moby Baby Wraps — 20% off select items

  • Make Believe Ideas & Sophie la Girafe Toys — 30% off

  • VTech Baby Monitors — 25% off select items

  • Yogasleep Sound Machines — 15% off select items

2. New deals drop every week during Target Baby Month.

a calendar of the four-week Target Baby Month event in September 2023, showing 15% off the first week, up to 30% off baby gear the second...

At the start of Baby Month, Target releases a schedule of the weekly deals, showing you what will be on sale and when.

You’re sure to find more baby deals than the ones listed on the calendar, but knowing what to expect helps you plan accordingly.

These are the Baby Month deals Target had on their calendar for September 2023:

  • Week 1 (Sept. 3 – 9): 15% Off Yogasleep Sound Machines

  • Week 2 (Sept. 10 – 16): Up to 30% off select baby gear

  • Week 3 (Sept. 17 – 23): Free $30 Target gift card when you spend $100+ on diapers, wipes, or training pants in stores

  • Week 4 (Sept. 24 – 30): 20% off baby clothing multipacks from favorite brands

These are the best baby deals to shop by month of year.

3. Stack Target Circle Offers and coupons with Baby Month sale prices.

leapfrog baby monitor on a target shelf

When you use Target Circle Offers and coupons on top of already discounted items, the baby deals only get sweeter. Don’t forget to keep an eye out for Target Circle savings that can help you slash prices even more.

During the first week of Baby Month 2023, we found a hidden Fisher-Price toy sale online. Running alongside the sale was a Circle Offer for 20% off Smilestones Fisher-Price toys (expired Sept. 9).

The result? Discounts of up to 62% off regular prices.

Related: How to Use Target Circle to Save Money Without Even Trying

4. Have a baby shower coming up? Buy a gift during Baby Month for bigger discounts.


Sometimes it pays to be ahead of schedule, especially when the deals are this good. If you know any soon-to-be parents (or are expecting a baby yourself), stock up on top baby gifts this September to save more. Every new parent needs a stroller, playard, swing, high chair, or even just a boatload of burp cloths.

If it’s on sale during Baby Month, buy it then and gift it later!

Related: Have a gift ready for any occasion with these gift stockpile deals happening now.

5. Or use your 15% off Target baby registry coupon on top of the best deals.

Target baby registry app coupon and red card next to a basket filled with baby items.

If you don’t already know, there are SO many benefits to starting a Target baby registry. One of the best perks is getting 15% off any items still lingering on your registry.

Eight weeks before your due date, you’ll get an email from Target with a Circle coupon good for 15% off. You can use the coupon twice — once online and once in-store, and it doesn’t expire until six months after your due date.

So, if your registry coupon is valid through the month of September, stack it with Baby Month discounts to maximize your savings (and snag any remaining gifts still on your wish list).

6. Take advantage of Target gift card promos on diapers, wipes, and more.

A shelf filled with pampers baby diapers with a sign that says Free Target Gift Card with $100 purchases of diapers, wipes, training pant...

Target releases a gift card promo on diapers or wipes pretty much every week — and Baby Month is no exception.

In 2023, there was a promo for a free $20 Target gift card when you spend $100 or more on diapers, wipes, and training pants with same-day delivery or pickup. However, Target bumped that gift card offer up to $30 from Sep. 17 – 23.

Look for new gift card promos in the Target weekly ad every Sunday in September and pair them with baby deals to boost your savings.

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