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Every year, Target reserves the month of September for some of their best baby deals (aka Target Baby Month).
Every Sunday through Sept. 30, Target will release a new set of deals on baby gear, like strollers, car seats, nursery furniture, baby monitors, and so much more. I’m talking about discounts of 40% or more on popular essentials for newborns, babies, and toddlers.
Target already has featured deals planned for each week of the month, but those aren’t the only markdowns you’ll find throughout September 2023. Plan to stack Circle Offers and Circle coupons on top of Baby Month sale prices, score an extra 5% off with your RedCard, and even use your Target baby registry coupon to save more on the best deals.
We rounded up all the best Target Baby Month deals to shop this September, plus tips for scoring the biggest savings on baby gear anytime you shop.
Best Target Baby Month Deals to Shop Now:
Strollers, Sleepers & High Chairs
Carriers & Car Seats
Nursery Furniture & Accessories
September is Target Baby Month with weekly deals for up to 40% off.
Through the month of September, Target will drop a new set of baby deals every Sunday, with discounts ranging from 15% to 40% off (or more!).
One thing to note — most of these Baby Month deals are online only and sold and shipped by “Target Plus Partners.” That means that the items have shorter return windows: 30 days vs. the normal 90, as stated in the Target return policy.
These are some of the top baby deals happening in September 2023:
- Baby Gear — Up to 40% off select items
- Baby Bedding — Up to 25% off select items
- Baby Clothing Multipacks — 20% off select items
- Carter’s Just One You Baby Clothing — 20% off select items
- Frida Baby — 20% off select items
- Maternity Clothing — 20% off select items
- Nursing Bras — 20% off
- Baby Bottles — Buy 1, get 1 30% off select items
- Munchkin Bath & Potty — 15% off select items
Cloud Island Baby Clothing, Feed Items, & More — 20% off select items Cat & Jack Baby Clothing — 20% off Baby Toiletries — 20% off select items with Target Circle Baby Books — 10% off select items Carter’s Just One You & Little Planet Baby Clothing— 20% off (ended 9/16) Munchkin Brica & Go by Goldbug Car Travel Accessories— 20% off select items (ended 9/16) Infantino Baby Carriers & Moby Baby Wraps— 20% off select items (ended 9/16) Make Believe Ideas & Sophie la Girafe Toys— 30% off (ended 9/9) VTech Baby Monitors— 25% off select items (ended 9/9) Yogasleep Sound Machines— 15% off select items (ended 9/9)
Shop the featured deals planned for each week of Baby Month.
Target already has featured deals laid out for all four weeks of Baby Month, so you can get a sneak peek of what to expect and plan accordingly.
You’re sure to find more baby deals than the ones listed on the calendar, but these are the ones Target has featured for each week:
- Week 1 (Sept. 3 – 9): 15% Off Yogasleep Sound Machines
- Week 2 (Sept. 10 – 16): Up to 30% off select baby gear
- Week 3 (Sept. 17 – 23): Free $30 Target gift card when you spend $100+ on diapers, wipes, or training pants in stores
- Week 4 (Sept. 24 – 30): 20% off baby clothing multipacks from favorite brands
Related: These are the best baby deals to shop by month of year.
Stack Circle Offers and coupons with Baby Month sale prices.
When you use Target Circle Offers and coupons on top of already discounted items, the baby deals only get sweeter. Don’t forget to keep an eye out for Target Circle savings that can help you slash prices even more.
During the first week of Baby Month, we found a hidden Fisher-Price toy sale online. Running alongside the sale was a Circle Offer for 20% off Smilestones Fisher-Price toys (expired Sept. 9).
The result? Discounts of up to 62% off regular prices.
Have a baby shower coming up? Buy a gift during Baby Month for bigger discounts.
Sometimes it pays to be ahead of schedule, especially when the deals are this good. If you know any soon-to-be parents (or are expecting a baby yourself), stock up on top baby gifts this September to save more. Every new parent needs a stroller, playard, swing, high chair, or even just a boatload of burp cloths.
If it’s on sale during Baby Month, buy it now and gift it later!
Related: Have a gift ready for any occasion with these gift stockpile deals happening now.
Or use your 15% off Target baby registry coupon on top of the best deals.
If you don’t already know, there are SO many benefits to starting a Target baby registry. One of the best perks is getting 15% off any items still lingering on your registry.
Eight weeks before your due date, you’ll get an email from Target with a Circle coupon good for 15% off. You can use the coupon twice — once online and once in-store, and it doesn’t expire until six months after your due date.
So, if your registry coupon is valid through the month of September, stack it with Baby Month discounts to maximize your savings (and snag any remaining gifts still on your wish list).
Take advantage of Target gift card promos on diapers, wipes, and more.
Target releases a gift card promo on diapers or wipes pretty much every week — and Baby Month is no exception.
Through Sep. 16, there was a promo for a free $20 Target gift card when you spend $100 or more on diapers, wipes, and training pants with same-day delivery or pickup. However, Target bumped that gift card offer up to $30 from Sep. 17 – 23.
Look for new gift card promos in the Target weekly ad every Sunday in September and pair them with baby deals to boost your savings.