Courtney Omell | 

This New Kellogg's ICEE Cereal Cools Your Mouth as You Eat

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We may have a solution for when your kids ask to have ice cream for breakfast. Popular cereal brand Kellogg’s has teamed up with ICEE to create a pretty innovative cereal just in time for summer. The new ICEE cereal is touted to be a refreshing morning meal with the flavors of the cool classic ICEE beverage.

Spoiler alert, this cereal isn’t going to be cheap. If you’re looking for the cheapest cereal, you should probably stick to other kinds. But if you’re an ICEE die-hard or just want to give this cereal a try for fun, you can snag a box later this month. Here’s everything we know about this Kellogg’s and ICEE breakfast partnership.

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The ICEE cereal actually cools your mouth.

bowl of icee cereal with cereal box and a cup of icee

Okay, here’s the cool (see what I did there?) part. This cereal has an ingredient that cools your mouth as you eat it. So you get the same refreshing feeling you get taking a sip of your ICEE. So far, the ingredient remains unnamed, but we’ll be scanning the box when we get our hands on this cereal to see if we can figure out what it is.


If you can’t ever decide between Cherry and Blue Raspberry, it’s both.

Boxes of ICEE cereal stocked at Sam's Club

If you’re an ICEE connoisseur who mixes the two flavors together under that clear dome lid, the creators of the ICEE cereal took a page from your book. You won’t have to decide between two flavors; it’s designed to taste like both the cherry and the blue raspberry ICEE flavors.


Sam’s Club has the current best price at $7.98 for TWO 13.2-ounce bags.

Boxes of ICEE cereal stocked at Sam's Club

So far the only store we’ve seen this cereal on the shelves is Sam’s Club. But the great news is, it’s also well below the suggested retail price. At $7.98 for two 13.2-ounce bags, that’s essentially $3.99 per box. The ICEE company stated in their press release that it would be available in retailers nationwide at $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box. So Sam’s Club is a great deal. We expect to see a similar price at Walmart in the coming weeks.

And you can always check Target and get 5% off with your RedCard.

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