Finding the right amber hue, the perfect ashy blond, the correct raven brunette is a challenge even in the hands of your regular stylist! In a world where there is nothing the Internet can’t fix, it was only a matter of time before we had The website offers luscious colored locks and is designed to save you money.

How it works

To create individual hair color, eSalon asks a series of questions. It  took me about three minutes to go through all of them because I’m certain what I want. If you are unsure, it could take a while longer to finish the questions. Queries include the color family you’re after (blond, brown, etc.), the  percentage of gray there is in your hair, your eye color, past hair treatments, and ethnicity.

The site asks you to upload a photo so the professional colorists at eSalon can consider your overall look when they formulate your custom hair color.

When you are finished, eSalon will describe the best dye to meet your needs, such as permanent or semi-permanent.

The Cost

When you sign up for auto delivery, eSalon will charge $19.95 for customized hair dye: a 20% discount off their single-order $24.95 price. Just be sure to select the frequency right for you before submitting your order. For example, if you choose eight weeks, you will automatically receive your hair color every two months for $19.95. You can change your preferences — including hair dye and the auto delivery feature — at any time.

Bonus for Beginners

For your first order, eSalon will throw in an extra bottle of your customized hair color —a $4.95 value — to make sure you properly dye your hair from the root to the tip.

Money Back

eSalon makes it easy to get your money back — including shipping and handling fees — if you're not satisfied. If you are unhappy with your order, click the Request a Refund link.

User Reviews

Bottom line, eSalon is a new service and untested by most of us. Based on 23 reviews on,  the service garnered an average rating of 4.1 out of 5. Eighty-two percent of respondents would use the service again. On, eSalon rated a whopping 9.9 out of 10.

Good Housekeeping‘s reviewer also liked eSalon, concluding the company is a great option if you want the type of custom coloring you get from your hairdresser, but the savings and convenience of a DIY home job.

 This has been a guest post by Andrea from Ontario, Canada
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