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Amazon has a lot of great deals on rechargeable electric toothbrushes, but it isn’t often that our team sees a name-brand product at such a low price. The Colgate Hum smart sonic toothbrush in the color purple is on sale for just $26.17 on Amazon, regularly $69.99. I’m not sure how long this deal will last, so shop soon to secure this price.

You’d pay $69.99 for this item in blue at Target (they don’t carry the purple color). This a rare deal, and I haven’t seen an Amazon deal on this toothbrush since this Labor Day deal. If you’ve been considering this item, this is a great time to buy it.

This toothbrush is rechargeable, unlike many other Colgate Hum toothbrush models. It uses Bluetooth to connect to a free app on your smartphone and guides you to brush more thoroughly and regularly. You’ll earn points by brushing, which gives you real discounts on Colgate products. Read more about the points system on the Colgate website.

This item has over 3,375 reviews with an average 4.5-star rating. Buyers seem to like this product and its features, such as the ability to sync with the Apple Health app. Here’s an update given by a very thorough reviewer:

“3ish Month Update:
So far, this brush is still one of my best purchases of the year. THAT SAID, I am just shy of owning this brush 3 months and the bristles feel dull. Definitely order replacement heads before 3 months are up if you’re really putting miles on this brush.”

If you’re looking for replacement heads for this toothbrush, they’re available right here. You can mix and match the replacement head colors as long as you don’t mind the mismatch. The black 2-pack has a 30% off coupon right now, so it could be a good time to grab some. Here are more Colgate deals.

Want more Black Friday deals? Here’s how to get all the best Amazon Black Friday sales this week. You can also bookmark this Black Friday cheat sheet to quickly compare current prices between stores.

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