Beware of these sneaky marketing tricks, friends! Pay attention — especially to the small details — and it’ll save you some precious moolah.
1. Putting a bargain area right near the entrance.
Target is so good at doing this. They hit you with their Dollar Spot as soon as you walk in. These bargain goods are called “open-the-wallet” items and give most consumers an extra little push to spend more money later on.
2. Putting new products or scents in smaller packages.
Sometimes when companies make new products or scents, they reduce the amount of product you get, but charge you the same price. Sneaky, sneaky! Be sure to double check product sizes, and compare prices every time.
3. Promoting “10 for 10” or “2 for 5” sales.
This one gets people every. time. These promotions make you think you’re getting a great deal, so even if you only need one product, you end up buying more!
You can usually get the same per-unit price — even if you buy just one.
4. Removing the comma from high-price tags.
Retailers have figured out that commas aren’t helping their sales. $1099.99 somehow looks better than $1,099.99, right?
5. Leaving out the dollar sign in price tags.
Stores have recently started avoiding the dollar sign on their price tags. Why? Because dollar signs remind consumers how much products will cost them, instead of what they’ll gain by buying an item.
6. Oversized shopping carts.
Retailers have doubled the size of their carts to encourage shoppers to buy more. And most do — they buy 19% more. Always hand-carry your purchases if you can.
7. Using the words “Buy One, Get One…”
Do the math on all BOGO deals! Even though they mean exactly the same thing, the “Buy one, get one 50 percent off” incites more people to buy than signs that simply read, “25% off.”
8. Setting buying limits on products.
Stores use limits in their advertising to make products seem more desirable and in high demand, making you want to buy more.
RELATED: 7 Golden Rules for Smart Couponing
9. Displaying defrosted seafood and meat.
Most of the seafood displayed in the case at your grocery store has been previously frozen. Opt for the frozen seafood section instead.
You’ll save about 40%, and you won’t have to use the fish or meat right away (unlike the protein in the case that’s already been thawed out).
10. Placing lower-priced products next to expensive ones.
When stores do this, consumers tend to think the lower-priced item is a good deal and may even seriously consider buying it.
11. Placing accessories next to big-ticket items.
Buying a printer? You can bet stores won’t forget that you’ll also need cables, ink, and paper. Some stores even have associates who will push you to get accessories now so you don’t have to come back — or go elsewhere where ink and paper deals may be cheaper.
12. Putting the more expensive product on the right.
If a retailer has two sizes, they’ll position the larger, more-expensive size on the right, because most people are right-handed and will typically reach for that one first.
13. Describing products with complicated terms.
Garnier describes its Miracle Cream with words like ‘rapid-diffusion’ and ‘micro-peptides’ — but what does that really mean?
Experts say that brands use scientific buzzwords to enhance their product’s credibility, which could encourage us to justify spending more money on it.
14. Pricing items to end in ‘9.’
Most people will round the price down when they see pricing like this because of a thing called “the left digit effect.” A professor at Rutgers found that items whose prices ended with .99 far outsold those ending with .00.