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Getting a good night’s sleep is one of the most important things you can do for your health. Investing in a good pillow is a key component to a restful night’s sleep, but finding a quality pillow doesn’t have to cost a fortune. In fact, we found 12 of the best pillows for less than $100.

We found that many bedding retailers offer discounted prices per pillow when you buy two or four pillows. So if you’re going to buy yourself a new pillow, consider upgrading the pillow for your partner as well and save a few dollars per item.

And if you want cheaper pillows for kids’ or guest rooms, we recommend checking Target or Walmart since those seemed to have the best deals. We found pillows here for as little as $4.

Download The Krazy Coupon Lady app so you never miss out on the best tips and discounts.


The Best Pillows to Buy

1. Best Cheap Pillow: Room Essentials Plush Pillow ($4)

If you need to update the pillows in a guest room or a kid’s room on a tight budget, the Room Essentials Plush Pillow ($4, Target) is about as cheap as they come. Note that you’ll more often find them in store versus online.

We don’t expect a lot of longevity out of these pillows, but if the price is most important to you, then this is your winner. You can even use your Target RedCard to save 5%.

ONLINE or In-Store Deal
Shipping: Free with RedCard or on orders of $35+
Pickup: Free

Related: The Best Light Therapy Lamps to Brighten Up Your Day


2. Best Budget Pillow: Sertapedic Super Firm Bed Pillow – $9.44

We love the everyday low price of this budget-friendly Sertapedic Super Firm Bed Pillow ($9.44, Walmart). The king-size version is only $4 more. Usually, we find that bundling will save you money, but in this case, you’re better off buying two separate pillows than opting for the 2-count packs.

Shipping: Free on orders of $35+
Pickup: Free

3. Best Firm Pillow: Serta Perfect Sleeper Stay Lofty Firm Support Pillow ($22.99, reg. $30)

Even when it’s not on sale, $30 for a quality pillow is a pretty good price compared to some other name-brand pillows. The Serta Perfect Sleeper pillow ($22.99, JCPenney) is currently 32% off, and especially throughout the holiday season, you might find online coupon codes to save even more.


4. Best 2-Pack of Pillows: eLuxury Medium Density Hypoallergenic Down Alternative Pillow 2-Pack ($39.68, reg. $69.99)

This sale brings the price per pillow to $19.84. You save 43% on the original price of this eLuxury Medium Density Hypoallergenic Down Alternative Pillow 2-Pack ($39.68, Target). Note that you can’t get this deal in stores, but you’ll get free shipping on this purchase.

$39.68 $69.99 (43% Off)
Shipping: Free with RedCard or on orders of $35+
Pickup: Free

5. Best Bamboo Viscose Pillow: Luxury Pillow Bamboo Viscose Blend ($39.95, reg. $143.95)

This deal saves you 72% on the original price of a Luxury Pillow Bamboo Viscose Blend ($39.95, Cosy House Collection). The price drops to $34.98 per pillow if you buy a 2-pack and $32.49 per pillow if you get a 4-pack.

$39.95 $143.95 (72% Off)

6. Best Allergy-Friendly Pillow: Great Sleep Breathewell Asthma & Allergy Friendly Pillow ($39.99, reg. $79.99)

Allergy sufferers do not need to spend a fortune to get hypoallergenic pillows that are approved by the Allergy & Asthma Foundation of America. You can find the Great Sleep Breathewell Asthma & Allergy Friendly Pillow ($39.99, Kohl’s) for 50% off the regular price. And if you buy two, you can score free shipping.


7. Best Deal on Pillows: Tommy Bahama Home Ultimate Comfort 2-Pack Standard Pillows ($39.99, reg. $50)

Right now you can save 20% on this 2-pack of Tommy Bahama Home Ultimate Comfort Pillows ($39.99, Macy’s). In late 2022, we saw this go for as low as $8.50 when Macy’s offered online coupon codes, so stay on the lookout.


8. Best Down Alternative Pillow: Original Casper Pillow ($58.50, reg. $65)

If you’re looking for the light feel of a down pillow without the cost or worry about allergens, you can pick up the Original Casper Pillow ($58.50, Casper) for 10% off. Even beyond the Casper website, it’s gotten thousands of 4-star reviews.

$58.50 $65.00 (10% Off)


9. Best King Size Pillow: Indulgence by Isotonic Synthetic Down Pillow ($59.99, reg. $69.99)

Save $10 on this king-size Indulgence by Isotonic Synthetic Down Pillow ($59.99, Pillows.com) that feels luxurious. Buying a larger pillow may save you money in the end if you only have to buy two pillows instead of three or four to cover a king-size bed. You can also save 10% if you’re a new customer and sign up for emails.


10. Best Adjustable Pillow: The Original ($72)

If you’ve ever wished you could take some filling out of your pillow (or add some back in), an adjustable pillow may be the right fit for you. The Original ($72, Amazon) pillow comes with an extra half pound of microfiber and memory foam fill so you can adjust the pillow to a custom level of support.

Unfortunately, we’ve seen the price on this pillow soar quite a bit over the years. However, you can often get it on sale for around $64. Also, you save 10% when you purchase two pillows and 15% if you get a 4-pack.


11. Best Side Sleeper Pillow: Easy Breather Side Sleeper Pillow ($95.20, reg. $119)

The Easy Breather Side Sleeper Pillow ($95.20, Nest Bedding) is designed for people who regularly sleep on their side. The price is currently marked down 20%, which makes the investment in a quality pillow worthwhile.

Watch for holiday sales — for a limited time you can save 30% on Standard pillows and 20% on King, Queen, and Side Sleeper pillows.

$74.90 $107.00 (30% Off)

12. Best Down Pillow: Brooklinen Down Pillow ($98.10, reg. $109)

If you have your heart set on a high-quality down pillow, check out this deal ($98.10, Brooklinen) for 10% off. Brooklinen almost never goes on sale, and it’s a good brand that’ll last you for years. So we definitely recommend jumping on this sale while you can.

$92.65 $109.00 (15% Off)


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