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Getting a good night’s sleep is one of the most important things you can do for your health. Investing in a good pillow is a key component to a restful night’s sleep, but finding a quality pillow doesn’t have to cost a fortune. In fact, we found 12 of the best pillows for less than $100.
We found that many bedding retailers offer discounted prices per pillow when you buy two or four pillows. So if you’re going to buy yourself a new pillow, consider upgrading the pillow for your partner as well and save a few dollars per item.
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The Best Pillows to Buy
1. Best Cheap Pillow: Room Essentials Plush Pillow ($4)
If you need to update the pillows in a guest room or a kid’s room on a tight budget, the Room Essentials Plush Pillow ($4, Target) is about as cheap as they come. Note that you’ll more often find them in store versus online.
We don’t expect a lot of longevity out of these pillows, but if the price is most important to you, then this is your winner. You can even use your Target RedCard to save 5%.
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2. Best Budget Pillow: Sertapedic Super Firm Bed Pillow – $9.44
We love the everyday low price of this budget-friendly Sertapedic Super Firm Bed Pillow ($9.44, Walmart). The king-size version is only $4 more. Usually, we find that bundling will save you money, but in this case, you’re better off buying two separate pillows than opting for the 2-count packs.
3. Best Firm Pillow: Serta Perfect Sleeper Stay Lofty Firm Support Pillow ($22.99, reg. $30)
Even when it’s not on sale, $30 for a quality pillow is a pretty good price compared to some other name-brand pillows. The Serta Perfect Sleeper pillow ($22.99, JCPenney) is currently 32% off, and especially throughout the holiday season, you might find online coupon codes to save even more.
4. Best 2-Pack of Pillows: eLuxury Medium Density Hypoallergenic Down Alternative Pillow 2-Pack ($39.68, reg. $69.99)
This sale brings the price per pillow to $19.84. You save 43% on the original price of this eLuxury Medium Density Hypoallergenic Down Alternative Pillow 2-Pack ($39.68, Target). Note that you can’t get this deal in stores, but you’ll get free shipping on this purchase.
5. Best Bamboo Viscose Pillow: Luxury Pillow Bamboo Viscose Blend ($39.95, reg. $143.95)
This deal saves you 72% on the original price of a Luxury Pillow Bamboo Viscose Blend ($39.95, Cosy House Collection). The price drops to $34.98 per pillow if you buy a 2-pack and $32.49 per pillow if you get a 4-pack.
6. Best Allergy-Friendly Pillow: Great Sleep Breathewell Asthma & Allergy Friendly Pillow ($39.99, reg. $79.99)
Allergy sufferers do not need to spend a fortune to get hypoallergenic pillows that are approved by the Allergy & Asthma Foundation of America. You can find the Great Sleep Breathewell Asthma & Allergy Friendly Pillow ($39.99, Kohl’s) for 50% off the regular price. And if you buy two, you can score free shipping.
7. Best Deal on Pillows: Tommy Bahama Home Ultimate Comfort 2-Pack Standard Pillows ($39.99, reg. $50)
Right now you can save 20% on this 2-pack of Tommy Bahama Home Ultimate Comfort Pillows ($39.99, Macy’s). In late 2022, we saw this go for as low as $8.50 when Macy’s offered online coupon codes, so stay on the lookout.
8. Best Down Alternative Pillow: Original Casper Pillow ($58.50, reg. $65)
If you’re looking for the light feel of a down pillow without the cost or worry about allergens, you can pick up the Original Casper Pillow ($58.50, Casper) for 10% off. Even beyond the Casper website, it’s gotten thousands of 4-star reviews.
9. Best King Size Pillow: Indulgence by Isotonic Synthetic Down Pillow ($59.99, reg. $69.99)
Save $10 on this king-size Indulgence by Isotonic Synthetic Down Pillow ($59.99, Pillows.com) that feels luxurious. Buying a larger pillow may save you money in the end if you only have to buy two pillows instead of three or four to cover a king-size bed. You can also save 10% if you’re a new customer and sign up for emails.
10. Best Adjustable Pillow: The Original ($72)
If you’ve ever wished you could take some filling out of your pillow (or add some back in), an adjustable pillow may be the right fit for you. The Original ($72, Amazon) pillow comes with an extra half pound of microfiber and memory foam fill so you can adjust the pillow to a custom level of support.
Unfortunately, we’ve seen the price on this pillow soar quite a bit over the years. However, you can often get it on sale for around $64. Also, you save 10% when you purchase two pillows and 15% if you get a 4-pack.
11. Best Side Sleeper Pillow: Easy Breather Side Sleeper Pillow ($95.20, reg. $119)
The Easy Breather Side Sleeper Pillow ($95.20, Nest Bedding) is designed for people who regularly sleep on their side. The price is currently marked down 20%, which makes the investment in a quality pillow worthwhile.
Watch for holiday sales — for a limited time you can save 30% on Standard pillows and 20% on King, Queen, and Side Sleeper pillows.
12. Best Down Pillow: Brooklinen Down Pillow ($98.10, reg. $109)
If you have your heart set on a high-quality down pillow, check out this deal ($98.10, Brooklinen) for 10% off. Brooklinen almost never goes on sale, and it’s a good brand that’ll last you for years. So we definitely recommend jumping on this sale while you can.