I only send flowers a few times each year. But when I do, you'd better believe I want the arriving bouquet to show up on time and look great! Luckily, these days when I order blooms, my previous work experience as a florist's assistant really comes in handy. Check out these tips for how to pick the prettiest, freshest flowers, whether you choose to order locally from a trusted florist or via an online delivery service you trust!
4 Steps to take before you order
If you do this research before you place your flower delivery order, you’re much more likely to both pay a reasonable price and be very happy with the results!
- Step 1: Find out what flowers are in season right now. These flowers will be in abundance, and you have a better chance of paying less and getting fresher flowers (same as when you buy produce in season).
- Step 2: Shop around to at least three florists before selecting one to use. This way, you can get an accurate idea of what the "going rate" is for the flowers you want to send.
- Step 3: Don't just look at flower cost. Florists can add on all kinds of "extras" to bump up their profit margin, including personalized greeting cards, bows and inserts, and of course shipping options. Sometimes it can be worth it to pay a bit more for the bouquet itself if you can take advantage of free shipping, a promotional discount, or other "freebies."
- Step 4: Research customer satisfaction ratings. Here, you’re looking for everything from whether the online florist really does use a local florist to deliver (versus flowers that arrive in a box, assembly required), to whether what arrives is what you ordered.
Placing your order
Once you’re ready to place your order, experts advise being extremely precise about exactly what you want. Otherwise, the value of what you order may not match the value of what is delivered!
- Example: "I want 12 long-stemmed red roses and six white lilies, surrounded by white baby's breath and greens, arranged in a clear crystal vase."
CAUTION: Your ultimate goal is to find a trustworthy florist, either locally or in your delivery location. If you cannot verify whether an online florist uses local florists in the delivery city, consider calling a local florist in that city and arranging the delivery with them directly.
5 Online flower delivery services to consider
These flower delivery services offer online or phone service to order and send flowers nationwide, and overall the customer ratings indicate they offer much more consistent service than the "online flower marts."
Florists.com offers same-day delivery and reasonable prices, and their flowers are hand-arranged and delivered fresh. Shipping is a $14.99 flat-rate charge (domestic), making it easy to save. In addition to flowers, they also offer gifts and treats so it is easy to make a custom gift for someone you love. Save 40% sitewide through February 14th when you use code: LOVE40.
- Reviews: 100,000+ happy customers can't be wrong—plus a 4.6 out of 5 star rating from Shopper Approved (1,836 reviewers gave 5 star ratings!).
- Pros: Florists.com uses an actual network of local florists to fulfill and deliver their orders, which removes many of the chief concerns (poor quality, bouquet not matching description) with using an online-based florist.
- Cons: If for any reason you’re not satisfied, your refund will be partial, with the rest in a credit towards a future order.
FlowerBud offers nationwide, overnight delivery and specializes in farm-fresh flowers. You can sign up for special offers via email and shop sales (listed on the home page) or just shop by occasion.
- Reviews: Online Flowers Delivery gives them 8.3/10 stars, and Wedding Wire gives them 4.9/5 stars.
- Pros: The flowers arrive fresh and on time—a huge plus when ordering flowers online!
- Cons: The one downside listed by reviewers is that most arrangements arrive "assembly required." As well, FlowerBud doesn't currently offer roses, although it may again in the future.
3. Organic Bouquet
Organic Bouquet is perhaps the sole representative in its class in the online flower delivery market—it specializes in organic flowers and eco-friendly business practices. For that alone it deserves its place here—the company has been in business for about 15 years now, so it certainly is here to stay.
- Reviews: Organic Bouquet gets #8 out of 10 for the top 10 Best US Flower Delivery Services, and 2.5/5 stars on Yelp.
- Pros: This eco-friendly company sells eco-friendly, organic flowers and also assembles gift baskets including tasty organic edibles—you can send a truly unique gift.
- Cons: The reviews for this company are at either extreme—either very happy or very unhappy. One con that stood out is that when the company runs promos (like a recent Groupon deal), flower quality and customer service suffers.
KaBloom has been in business since 1998 and is still going strong. The flowers are shipped sealed in water (using their own Bloom2O technology) so they arrive fresh. They also have a "Flower of the Month" club, complete with a 15% discount.
- Reviews: The company captured spot #11 in the "Best of 2015" reviews and has an A- rating with the Better Business Bureau (BBB).
- Pros: They offer a 24-hour guarantee and reviewers give the flower quality 9 out of 10 stars. Best of all, the price you get is all-inclusive of shipping, so there is no nickel-and-diming on fees, and bouquet costs are quite reasonable.
- Cons: KaBloom's inventory is smaller than what some other online florists offer.