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Update: This contest is expired, but you can still learn all about how to save money shopping at Whole Foods.

Listen, there’s a LOT of freaking pressure to get the Thanksgiving turkey right. It’s the centerpiece of the meal, and if you mess it up, the meal is a disaster — or is it?

Whole Foods Market has teamed up with Progressive Insurance to make the big meal feel a little less risky with the “Thanksgiving Turkey Protection Plan.”

Time to get “insurance” on the menu. Here’s how you do it:


Buy a turkey from Whole Foods between Nov. 11 – 22 to qualify.

Adults (ages 18+) in the U.S. qualify for the Thanksgiving Turkey Protection Plan by purchasing Whole Foods Market-branded whole uncooked turkeys, purchased in stores or online starting Nov. 11. They must be picked up in store or delivered by 11:59 PM PST on Nov. 22.

Whole turkeys are running $2.49/lb ($1.99 for Prime Members), and organic whole turkeys are $3.49/lb ($2.99 for Prime members). Shop holiday turkeys on WholeFoodsMarket.com.

(It excludes brined, smoked, cooked, oven-ready, heirloom, heritage, and kosher turkeys.)


Visit TurkeyProtectionPlan.com if you ruin your bird.

At TurkeyProtectionPlan.com, you’re able to submit a “claim.”

You’ll need your Whole Foods receipt, a photo of your “turkey fail,” and a brief description of what went wrong.

The website says they’ll help you out for a number of reasons, including turkeys that are overcooked, undercooked, burnt, or dry.


The first 1,000 claims get a $35 Whole Foods gift card.

You have to submit your turkey sob story between Thursday, Nov. 26 and Friday, Nov. 27, and if you’re one of the first 1,000 customers with an approved claim, they’ll send you the gift card.

RELATED: How to Get a Free Thanksgiving Turkey


And buy your Thanksgiving wine the day before.

Whole Foods runs “Wine Down Wednesday” which means you’ll receive a 10% discount on up to five bottles of wine and an additional 10% off when you buy six or more.

This is just one of our many ways to save money at Whole Foods.


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