REI loyalists looking for a good sale on outdoor gear can expect deals from the retailer during the REI Anniversary Sale, their biggest sale of the year. You can find REI deals up to 30% off, with special offers for REI Co-op members. We last saw the sale May 16 - 26, and we expect it back in mid-May of 2026.
One callout is that REI Co-op members get 30% off all REI Co-op brand gear (with the exception of bikes), clothing, and footwear. Again, that's just for members. Members also get two coupons: 20% off one full-price item (in stores and online) and 20% off one REI outlet item (online only).
Not willing to cough up the $30 for a lifetime REI Co-op membership? We totally get it. There are still plenty of deals to shop during the REI Anniversary Sale for you. We're talking 25% off Big Agnes and NEMO tents, 25% off Cotopaxi clothing, 20% off Dometic coolers, 50% off Nalgene bottles, and more. And of course we have all of the year-round REI discounts and strategies you can use during the sale to save more.
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The REI Anniversary Sale is an annual 11-day event with best-of-the-year prices on outdoor gear.
The REI Anniversary Sale is an annual event held by REI Co-op in May to celebrate the company's founding (way back in 1938). During this sale, REI offers significant discounts on a wide range of outdoor gear, equipment, clothing, and accessories from top brands.
REI members get exclusive deals, but non-members can find discounts too.
In addition to the 30% off REI Co-op brand gear, REI members receive special benefits, such as exclusive coupons for 20% off one full-price item and an extra 20% off one REI Outlet item.
These coupons can be used in-store or online throughout the duration of the sale. Non-members can also take advantage of discounts available during the Anniversary Sale, but may not have access to the same exclusive offers.
KCL predicts the next REI Anniversary Sale will run May 15 - 25, 2026.
How do we make our prediction?
The REI Anniversary Sale is an 11-day de facto Memorial Day sale. It has always started two Fridays before Memorial Day, and we think it'll repeat that timing next year.
Here are the last several years’ start dates for the REI Anniversary Sale:
Friday, May 16, 2025
Friday, May 17, 2024
Friday, May 19, 2023
Friday, May 20, 2022
Friday, May 21, 2021
Friday, May 15, 2020
Best Deals From the 2025 REI Anniversary Sale
Looking for an idea of what to expect during the 2026 sale? Here are some of our favorite deals from 2025:
The North Face Women's Fleece, $36.83 (reg. $75) — 51% off
Nalgene Bottle, as low as $3.89 (reg. $7.95) — 51% off
Hoka Men’s Shoes, $111.93 (reg. $150) — 25% off
Patagonia Women’s Wind Jacket, as low as $98.83 (reg. $199) — 50% off
Nemo Reclining Camp Chair, $187.39 (reg. $249.95) — 25% off
Tips for Shopping the REI Anniversary Sale
The sale on its own is probably REI's best of the year (even better than REI Black Friday), but there are still some things you should know before shopping it.
Receive two special 20% off coupons in the Anniversary Sale mailer if you're an REI Co-op member.
If you're an REI Co-op member, don't toss that sale preview mailer as it has two coupons on the front. The first is 20% off one full-price item (exclusions apply) that can be used in-store or online. The second is for an extra 20% off one REI Outlet item (exclusions apply), only for use online. The promo code for both is ANNIV25. These are good for the duration of the sale. But remember, you have to be an REI Co-op member.
An REI Co-op membership costs $30 for life, so it can pay for itself over time.
So here's the thing — if you pay $30 for an REI Co-op membership, it means you're a member for life; it's not $30 per year. So if you think you can make back that $30 in a couple of REI purchases, your membership and savings are good for a long time. On top of that, as a member you get 10% back on all eligible REI purchases. This cash back comes in a lump sum once a year, but it does add up.
Plus, REI sometimes offers new members a $30 bonus card, which they can use toward their next purchase. Generally, the rule is that you have to spend at least $50 and buy a membership in the same transaction to get the $30 bonus card.
Use free in-store pickup on large items to avoid an oversized shipping charge.
REI orders of $60 or more generally ship for free, but there are exceptions. For example, if you order a bike online from REI.com, you're bound to incur an oversized shipping charge. These can hover around $200 per large item, which kinda negates the whole "free shipping" thing. Instead, choose free in-store pickup (or ship to store) at your nearest REI to avoid those added fees.
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