Kelly Bryant | 

REI Anniversary Sale: What To Expect in 2024

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REI loyalists looking for a good sale on outdoor gear can expect deals from the retailer during the REI Anniversary Sale, which maybe not-so-coincidentally arrives just ahead of Memorial Day every year.You can grab deals up to 30% off, with special offers for REI Co-op members. For example, in 2023 we saw 30% off all REI Co-Op brand gear (with the exception of bikes), clothing, and footwear just for members.

Not willing to cough up the $30 for a lifetime membership? We totally get it. There’s still plenty of REI Anniversary Sale for you, too. We saw discounts like 25% off Owala bottles and drinkware. There was also 20% off Electra Bikes and 25% off Deuter Child Carriers, and that’s just to name a few.

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REI Anniversary Sale Favorite Deals

The 2023 REI Anniversary Sale may be over for 2023, but we’re still thinking about all of the gear we picked up for summer and beyond.


The REI Anniversary Sale ran from May 19 – 29 in 2023

As mentioned, the REI Anniversary Sale kicked off on May 19 and ran for 10 days, ending on May 29 in 2023. There were some deals just for members, and others that were open to non-members. To get a better idea of exactly what’s in it for who, keep reading.


REI Co-Op members received two special 20% off coupons on their Anniversary Sale mailer.

A REI Co-op mailer for their Anniversary Sale

If you are indeed an REI Co-Op member, do not toss that sale preview mailer. On the front contains two coupons. The first is 20% off one full-price item (exclusions apply) that can be used in-store or online. The second is for an extra 20% off one REI Outlet item (exclusions apply), only for use online. The promo code for both is ANNIV23. These are good for the duration of the sale. But, remember, you have to be an REI Co-Op member. No ifs, ands, or buts.

RELATED: 25 REI Discounts & Strategies to Make the Store Actually Affordable


Use your REI Co-Op member coupon to get 20% off Stanley tumblers.

Someone holding a Stanley tumbler in front of a 20% off sign in REI

Because Stanley tumblers never really go on a proper “sale,” you have to get creative if you wanna cut costs. Stanley drinkware was full-price at REI during the sale. But since REI Co-Op members received a coupon for 20% off a full-price item, it could be applied to a Stanley tumbler. That brought the price of a 40-ounce Stanley Adventure Quencher from $45 down to $36 — a savings of $9!


There were some great REI Anniversary Sale deals for non-members.

Camping equipment and sleeping bags on sale at REI

So you’re not an REI Co-Op member, that’s okay. The REI Anniversary Sale still offers deals on outdoorsy things for you, too. Here are some of our favorites by category from 2023.

Camping gear: Up to 30% off select items

Need a new tent for camping? REI’s got you. There were camp chairs, stoves, portable pressure showers, and more. It’s enough to make you rethink your notion that you are not a camping person (whispers: you are).

Apparel: Up to 30% off clothes and shoes

Outdoor sports gear: Up to 20% off

Accessories for kids and adults: Up to 30% off


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