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It’s Black History Month, and Target is recognizing Black entrepreneurs and creators in a very meaningful way with their Black Beyond Measure line.

Black Beyond Measure is Target’s Black History Month campaign featuring products from Black entrepreneurs and some of Target’s team members. The campaign aims to amplify success stories and celebrate innovations from the Black community. HBCU (Historically Black Colleges and Universities) students and others can submit their products and designs for a chance to be featured in the collection.

Promoting small and minority-owned businesses helps the economy, improves job growth, and supports various communities. Supporting Black-owned businesses is also a direct way to contribute to Black wealth in America. Below are a few of our favorite picks from the Target Black Beyond Measure Line.

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Our Favorite Products from Target’s Black Beyond Measure Line

1. Black History Month Kids’ Tee

This crewneck tee ($10, Target) features a print of important dates in Black history, including the year the U.S. ratified the 13th Amendment and passed the Civil Rights Act. Remember, you can use your Target RedCard to save 5% on any of these products.

  • Lowest price in the past 12 months: $10

“Great quality shirt. Love the concept. Thanks, Target!” — Target reviewer


2. Black History Is World History Coloring Book

This fun Black History coloring book ($10, Target) includes coloring illustrations, word art, word searches, and more. It was originally created in 2019 by then-8-year-old Bellen Woodward. She created the book because she was confused that only one crayon was named “Flesh” in her crayon box and wanted to make other kids like her feel more included. We haven’t seen any price changes on it recently, but it’s already a great deal at $10.

  • Lowest price in the past 12 months: $10

“So many great lessons here and it’s just as inspiring to see the work being done and the leadership shown by the young creator and CEO, Bellen! Love that this was done as a collab with her big brothers!” — Target reviewer


3. Infant Bodysuit

This infant bodysuit ($12, Target) comes available in sizes ranging from newborn to 18 months. Designed and founded by Nigerian mom Temidayo Adedokun, Ade + Ayo creates comfy clothing for kids inspired by traditional African textiles. We recommend going up one size so that your baby can wear it for longer.

  • Lowest price in the past 12 months: $12

No reviews yet.



4. Open Backed Satin Lined Baseball Hat

This baseball cap ($13, Target) was designed by Target’s Black artist partner, Chibia Ulinwa. Ulinwa is a multidisciplinary artist from Portland, Oregon who creates​ colorful, wholesome lettering and illustrations to amplify the importance of mental​ health, empathy, and self-love. Plus, use your Target RedcCard to save an additional 5%.

  • Lowest price in the past 12 months: $13

“Fashionable, extremely comfortable, and is the best fitting hat I’ve ever owned!” — Target reviewer


5. Adult Culture Tee

This light green tee ($15, Target) comes in sizes Small to XXL for the whole family. We don’t foresee any price changes in the near future, but we think it’s already a great deal and supports a good cause. At least 20% of the total fiber in this item was supplied by Black-owned farms.

  • Lowest price in the past 12 months: $15

“As a biracial black woman, I legit got emotional seeing all shades of melanin represented! Love this shirt! Unisex sizing was nice and comfortable too.” — Target reviewer

Related: 50 Black-Owned Businesses to Support Year-Round


6. Peace Love Greatness Planner

Stay organized with this weekly/monthly 2023 planner ($17, Target). Inside, there are monthly and weekly planning pages along with a goal and notes section to help you stay on track with plans for the future. Note that this has limited stock in store and online, so grab it when you can.

  • Lowest price in the past 12 months: $17

“Well thought out! love the stickers. I use it daily.” — Target reviewer


7. Small Brown Basket

All Across Africa is an organization that works to reduce poverty around rural Africa through sustainable and scalable job creation. Some of the proceeds from purchasing this woven grass basket ($20.49, Target) go towards supporting the organization.

  • Lowest price in the past 12 months: $20.49

No reviews yet.

ONLINE or In-Store Deal

8. ‘Limitless’ Hoodie

This long-sleeve hoodie ($25, Target) has an adjustable drawstring to help you find your perfect fit, and the below-waist length allows for easy layering. We haven’t seen any price drops on it recently, but it’s a good deal at $25.

  • Lowest price in the past 12 months: $10

“Great quality shirt. Love the concept. Thanks, Target!” — Target reviewer


9. Women’s Mid-Rise Satin Pull-On Pants

Designed and founded by Samantha Black, or Sammy B, these satin pants ($30, Target) have a wide-leg but classic fit. If you order something worth $5 or more, you can score free shipping on your order.

  • Lowest price in the past 12 months: $30

“Absolutely love this set! My only complaint is the waistband kept shifting and it’s not true to size. I wear 14 in jeans and was swimming in the large. I bought a small and that worked so much better.” — Target reviewer


10. Handmade Doll

This handmade linen doll ($34.99, Target) was designed to promote a positive body image in children. This particular doll, named Charlie, is 14 inches and dressed as an astronaut.

  • Lowest price in the past 12 months: $34.99

“The cutest accessory. It also fits other small dolls so that’s great for multi-use. My only issue was the sleeves were a little hard to get on, but after that all was good.” — Target reviewer



Our Favorite Picks From Target's Black Beyond Measure Line