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There’s a new spin on the classic board game you know and love — and right now, it’s on sale at Target. The new Game of Life Target Edition is available in stores and online on Target.com for as low as $23.74 with your RedCard. And it’s ONLY available at Target.

Target released their new (and exclusive) board game in late June 2023, just as their Semi-Annual Toy Clearance kicked off. It was also just ahead of their July Circle Week event, which Target ran alongside Amazon Prime Day. Coincidence? Maybe. But either way, the Game of Life Target Edition was immediately on sale for 15% off, bringing its price down to around $21.

Keep an eye out for more board game deals like these at Target. If you download The Krazy Coupon Lady app and add Target to your favorite stores, you’ll get a real-time feed of all the best Target deals. You can else check the Target Weekly ad every Sunday for new board game deals, or look for Target Circle offers on toys, games, and puzzles in your Target app.

Here’s what you need to know about the Game of Life Target Edition board game:


Play the Game of Life Target Edition to hunt down deals, running into super relatable Target shopping moments as you go.

a woman's hand holding up the target game of life board game in front of a red shopping cart in the store

Instead of heading off to college, buying a house, and growing your investments, the new Game of Life Target Edition is tailored to a true Target shopping experience.

Each player has a Target Run shopping list for a different event, from a Summer Block Party to a Family Movie Night. As you play the game, you’ll visit each Target department to collect every item on your Target Run shopping list. Oh, and instead of pushing different colored cars across the board game, you’ll have four iconic red shopping carts to play with.

You’ll draw cards to score deals, twirl the spinner to move spaces, and collect everything on your Target list as you go. Whoever reaches Checkout with the most money left wins.


The Target Edition game is regularly priced at $24.99 — but we’ve seen it for as low as $21.24.

the game of life target edition on the shelf with a price tag that reads $24.99

On the reg, the special edition Game of Life is available at Target (and Target only) for $24.99. But you can grab it for 15% off once in a while for a limited time. And when you pay with your Target RedCard, you’ll save even more on your board game purchase.

The New Game of Life Target Edition Is Here — Buy it Now for Under $25