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Target is releasing a new line of merchandise celebrating Pride Month in June, and best of all, we found some favorites under $25. The retailer is well-known for their colorful offerings to commemorate Pride and this year is no different. The new Target Pride collection features a wide variety of products with designs that highlight and support the LGBTQIA+ community. From T-shirts and hats to coolers and tote bags, the merch is thoughtful, inclusive, and festive for use in June and beyond.
Additionally, Target is donating a portion of the profits from these items to organizations supporting the LGBTQIA+ community. Let’s take a closer look at some of the standout items in the new Pride collection from Target.
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Target Pride Collection: Fun Finds Under $25
1. Favorite Day Pride Flag Crispy Bars Kit
The Pride Flag Crispy Bars Kit (Target, $5.99) includes crispy rice cereal, mini marshmallows, and food color packets in red, yellow, and blue. Even better, the only ingredient you need to provide is butter and any other icing or decorations you want to use to decorate your crispy bars. Personally, we would grab multiple boxes of this kit. After all, who wouldn’t want rainbow crispy bars all year long?
2. Drag Queen Bird Figurine
If you’re a fan of Target’s featherly friends that come around during the holidays dressed in festive attire, then you’ll love this one. These birds (Target, $5) can stand perfectly on flat surfaces for Pride display on desks or bookshelves.
3. Pride Glass Coaster Set
This 4-pack of glass coasters (Target, $9.99) are each adorned with vibrant phrases like “I’m proud of you,” “Just be you,” and “You are loved.” Use ’em to protect your tabletops from stains and condensation rings while spreading messages that, frankly, we all need to hear. Moreover, they show your support of the LGBTQIA+ community.
4. Pride ‘Rainbow’ Door Mat
This colorful Rainbow Door Mat (Target, $13) is made from 100% coir material. It’s a medium-pile density featuring PVC backing to keep it in place while your guests clear dirt from their shoes.
Target Pride Collection: Outfits for the Whole Family
These all just arrived today, May 7!
5. Pride Bien Proud Collection Apparel
This collection of clothing (Target, starting at $10) is made with soft, lightweight fabric and features the message “¡Bien Proud!” in rainbow letters on the front. We love the inclusive sizing, with styles for everyone in the family including adults and kids.
6. Pride Baby AOP Bodysuit
This colorful baby bodysuit (Target, $10) features the text “I Believe in You” in rainbow colors along with a graphic of a heart, rainbow, clouds, and more. Made with soft fabric to keep your baby comfy, it’s a great choice for Pride parades and celebrations.
7. Pride Pink Dress Collection Apparel
These Pink Dresses (Target, starting at $15) are available in a variety of sizes for kids and adults so that anyone can feel the love. The tulle makes for a fun accent, but the super comfortable material that makes the rest of the dress is designed for all-day wear.
8. Pride Ash + Chess Colorblock Bucket Hat
This colorful bucket hat (Target, $15) is perfect for those hot summer days. It’s made with 100% cotton and has a wide brim to help keep your eyes shielded from the sunlight. Plus, it proudly features the message “Super Queer.”
9. Pride Adult Slide Sandals
These slide sandals (Target, $15) feature all the colors of the pride flag so that you can walk and show your support for the LGBTQIA+ Community.
10. Pride Ash + Chess ‘Queer’ Short Sleeve T-Shirt
This lavender short sleeve t-shirt (Target, $16) is made with soft cotton-blend fabric for an all-day comfy wear. It has crewneck styling featuring the text “Queer” repeated on the front in various shades of colors . Plus, it’s available in sizes up to 4XL.
11. Pride Flags Hoodie
This all-gender fit hoodie (Target, $30) features a cropped body and dropped shoulders style that makes it perfect for everyday layering and wear. It’s available in sizes up to 4XL.
12. Pride One-Piece Colorblock Swimsuit
This colorful swimsuit (Target, $40) has a one-shoulder design and features stretchy fabric making it easy to move around in. It would make a great choice for your next beach trip or pool day, but yes, it’s a splurge at $40.
Target Pride Collection 2023: Fun Finds for Pets
13. Pride Proud of You Always Pet Tank Top
This white tank top for pets (Target, $8) features multicolored text “I am Proud of you Always” for an uplifting, eye-catching look. It’s made from soft, stretchy fabric with an easy pullover style so your pet stays comfy all-day long.
14. Milk-Bone 25oz Flavored Crunchy Pride Biscuits
Milk-Bone Pride Biscuits (Target, $7.49) come in a huge jar for airtight seal to keep them fresh longer. Each biscuit treat comes in a variety of rainbow colors, however they have the same flavor your pup has grown to love.
15. Deluxe Rainbow Hearts Dog Collar
These deluxe patterned collars (Target, $10.97) are made right here in the U.S.A. with pride. They come in many sizes for all dog breeds. And they’re sturdy, made with contoured side release buckles, strong polyester webbing, heavy-duty wide-mouth tri-glides, and heavy welded D-rings.
Target Pride Collection: Fun Everyday Splurges
16. Pride Sling Pack
This sling bag (Target, $18) has a main compartment for stashing away your everyday things, an exterior pocket for additional storage, and an adjustable back strap for easy carrying. It has a simple black hue throughout and features rainbow colors on the zippers to showcase your support and pride. This might be a must-have for any Pride parade for its practicality when you’re on the move.
17. Pride Abprallen ‘We Belong Everywhere’ Messenger Bag
This pink messenger bag (Target, $18) features an illustration of pastel stars and planets along with the important message “We Belong Everywhere.” It has been designed with interior and exterior zip pockets which helps to keep small items organized. Plus, it has an adjustable strap to help it fit around your waist or across your body.
18. Pride Rainbow Tote Handbag
You’ll find so many reasons to carry around this tote handbag (Target, $20) made from plastic with an open compartment to help keep all of your belongings close. This handbag is covered with a rainbow striped pattern that really fits the Pride message. Plus, it comes with double handles for handy and easy carrying.
19. Pride Cooler Bag
This cooler bag (Target, $20.49) showcases a graphic of four people with flowers in hand and the text “Chosen Family is Love” for a happy and cheerful vibe. It comes with an outside zipper pocket to help keep your smaller items organized. Moreover, we like the neon double handles and zipper closure, making it convenient for picnics.
20. Portable Outdoor Chair
Portable outdoor chairs (Target, $25.49) always come in handy, whether you’re hitting up a parade, picnic, or summer concert. This one features vibrant rainbow hues and comes with a cup holder for beverages. Additionally, it has a foldable design that can be stowed away into the included bag making it a breeze for travel.