Joanie Demer


Joanie Demer is the co-founder of The Krazy Coupon Lady. She shares her love of problem-solving with millions of people through her passion for uncovering shopping tricks and secret saving hacks at grocery stores, retail chains, and restaurants. 

Bargain-Hunting Background

Raised in a frugal family, Joanie realized early on that she wanted to find a way to reconcile tight budgets with the ability to buy the things she wanted. When her best friend introduced her to couponing, Joanie found a mentally stimulating way to “hack the system” to be able to afford things her family needed and wanted. She’s been on that grind ever since.

Editorial Experience

Joanie has been hands-on in all of the various aspects of KCL, but has a special place in her heart for the content that teaches people about saving money and getting a good deal. Not only does she direct the strategy of content, but she’s still writing deals and tips posts.