1. Product location
- Example: You have a manufacturer coupon for Tropicana Farmstand juice. You’ve never bought this juice before, so you’re not sure if it’s refrigerated or not, but the fine print states that item is located next to Tropicana Orange Juice, and you definitely know that’s refrigerated.
2. Picture vs. description
- Example: Recently, there was a coupon for $1.50 off any Snickers, Twix, M&M’s, Milky Way or Dove ice cream multi-packs (3-14 ct). The picture on the coupon featured the Snickers and Twix brand. By just relying on the photo, your choices are limited to two brands versus the five brands described in the fine print. Also, the picture doesn’t reflect the number of items in the box. The fine print states 3-14. Reading the actual details of the coupon gives you more variety and options.
3. Joint offers
- Example: You have a Venus razor coupon that’s good for a free razor when you buy two. If you look at the coupon, it may show two razors, but only when you read the fine print do you see the specification of the deal. You can’t use this coupon for just one razor—instead, you’ll get a loud, embarrassing beep at the register.
4. Redeemable at vs. available at
- Example: I find a lot of coupons with “redeemable at Walmart” on them. Sometimes it’s in fine print, other times “Walmart” is in big letters with its symbol. When you see a coupon with “redeemable at Walmart” or “redeemable at Walgreens,” check to see if it’s a store coupon or if it’s just suggesting that you shop at a particular store.
5. Store coupon vs. manufacturer coupon
- Example: Target is great for offering store coupons on their website, via mailer, and through text messages. The description of the type of coupon is featured at the top of the coupon beside the expiration date. For Target, the coupon states “Target coupon.” Knowing which coupon is a Target coupon and which is a manufacturer coupon alerts you to where it can be used.
6. Sizes described
- Example: You have a Hormel Party Tray manufacturer coupon that states “Save $2.00 on the purchase of one (1) Hormel Party Tray 28 oz. or larger.” The fine print tells you in two ways that this is for one item, by using the number and spelling out the amount. Also, the coupon describes the size range for the use of the coupon. This means you can’t use the coupon on a 16-ounce party tray because the coupon specifically states the minimum size.