Alana Vandagriff | 

What to Do When You Don't Get All Your Sunday Coupon Inserts

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One of the more frustrating things about being a couponer is that not everybody gets the same coupons. When you’re expecting certain Sunday coupon inserts and you don’t get them, it’s the worst — especially when you already have a whole shopping trip planned out.

Your geographic location has everything to do with which coupon inserts you receive (if any), so while your friend in Tampa may be enjoying savings from their P&G insert, you’re sitting in Sacramento without any special coupons.

Let’s take a look at the various coupon inserts, why you might’ve missed them, and what to do about it:


1. You didn’t get your Sunday paper coupons.

Stack of newspapers

OK, don’t panic. If you have a Sunday newspaper subscription and you’re missing coupons, call your newspaper and ask if they carry coupon inserts, and see if your paper was just missed.

If it was missed, they should be willing to redeliver you a new copy for free the next day.


2. You want coupon inserts but don’t have a Sunday newspaper subscription.

Looking to save on your newspaper subscription? We’ve got you covered there too! We’ve done a little research for you and pulled the Sunday-only subscription prices per week for the top 25 newspaper publishers.

newspaper subscription prices for the top US cities


3. You don’t want to buy a Sunday paper, but you want the newspaper coupons.

someone holding newspaper

A bunch of newspapers across the country offer a free subscription to a coupon-based weekly newspaper called Yes! — Your Essential Shopper — which is full of nothing but sale ads and coupons.

What’s inside Yes! changes depending on where you are, but it’s been known to include SmartSource, Save (the publication formerly known as RedPlum/RetailMeNot), and Procter & Gamble coupon inserts.

Just Google “Yes! Your Essential Shopper” newspaper + the name of your city’s newspaper to find out how to subscribe.

If you’re looking for more ways to get free Sunday newspaper coupons, we have that too!



4. You didn’t receive the Procter & Gamble coupon insert. (Hint: check the coupon insert schedule.)

someone looking at coupon insert

Before you get major FOMO, first check the coupon insert schedule for that week. KCL posts the coupon preview every Saturday. (HINT: Procter & Gamble doesn’t distribute coupon inserts every single Sunday.)

Now here’s the real bad news: Not everyone gets the P&G coupon insert in their newspaper. P&G has their strategic reasons.

Unfortunately, you can’t just call up P&G and get them to send you the insert. But, you can contact them to show your enthusiasm for the insert, and if enough people chime in, it could make a difference.

Otherwise, you can visit P&G’s website, for printable coupons; they’re often similar to what was in the Sunday paper coupon insert. Make sure you don’t print them until you’re ready to use them. P&G is tricky and puts a very short expiration date on their printable coupons. I’m talking about a one-day-only expiration date!


5. You didn’t get the ‘Save’ coupon inserts (aka RetailMeNot) or the Unilever Super Saver.

woman holding unilever insert and a bunch of products

Both of these publications come from the same place, so it’s a big deal if you’re not getting either one. But sadly, there’s not much you can do if their publisher, Valassis, isn’t serving your area. (Although, Save promises to introduce some online offers soon.)

Check your zip code at the coupon book finder for Save and the coupon book finder for Unilever. Sometimes you’ll find that a newspaper in a neighboring town might carry the inserts.

Otherwise, you’ll want to find other ways of saving on these products, like the Fetch Rewards partnership with Unilever.


6. You don’t have any paper coupons at home.

woman grabbing coupons from cvs kiosk

Hey, that’s alright. Krazy Coupon Lady has plenty of coupons you can print right from home (yes, it’s legal), and plenty of non-coupon savings and tricks to use stores’ loyalty programs to save you lots. Don’t want to print? You can use digital coupons too!

Our advice? Bookmark the products you want to buy the most — such as Dove, Tide, or toilet paper — and check back often. We’ll give you plenty of ways to save money, regardless of which coupons you get on Sundays.

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