Stephanie Nelson | 

Best Apple Black Friday Deals to Expect for 2023

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With all the great Apple Black Friday deals each year, the holidays are one of the best times to save on Apple products. If you’re in the market for an Apple Watch, AirPods, iPad, iPhone, or Mac, this is the time to shop for up to 50% in savings.

Retailers like Amazon, Walmart, and Target are eager to undercut each other in a race to the bottom, and the result is a lower price for us. So no matter what deal you see, always double-check all three stores before you pull the trigger on an Apple purchase.

I dug into all the Apple deals to show you where the best Black Friday sales are, including all the can’t-miss deals on Apple products you can get right now.

Download The Krazy Coupon Lady mobile app and set up deal alerts for Apple. Any time a new deal drops, we’ll let you know when and where to get it ASAP. Also, text BLACKFRIDAY to 57299 and receive real-time text alerts when Apple deals go live.


These were the best Apple Black Friday deals in 2022:

Apple Watch Deals

A person holding up their wrist to show their Apple watch in front of the Apple watch display and a Target shopping cart inside Target.

Apple released the new Apple Watch Series 8, Apple Watch Ultra, and a new Apple Watch SE in 2022. We saw some great deals on the Apple Watch 8, but there were even better Apple Watch Black Friday deals on older models, like the series 7 and series 6.


AirPods Deals

A person taking a pair of Apple Airpods out of a Kohl's box.

In 2022, we saw AirPods for up to 50% off regular prices in various Black Friday sales. You’ll typically find the best AirPods Black Friday deals at Amazon, Walmart, and Target.

These were the best AirPods deals in 2022:

Get up to a $75 Apple gift card when you buy AirPods Pro (2nd Gen), AirPods (2nd Gen), Airpods (3rd Gen) with Lightning Charging Case, or AirPods Max from Apple.

Related: How the Apple Return Policy Works


iPad Deals

A woman inside Best Buy looking at an ipad.

Walmart and Amazon are your go-to for the best iPad Black Friday deals. In 2022, we saw tons of early deals on iPads (like up to 30% off at Best Buy) and even better deals closer to Black Friday.


iPhone Deals

A variety of iPhones standing on a table with other apple products in the background.

Stores like Walmart, Target, and Best Buy tend to have the best iPhone Black Friday deals, including carrier-specific offers on the latest iPhone releases. Look for deals directly with your phone carrier, too. In 2022, we saw deals like up to $1,000 off the iPhone 14 and the Apple iPhone 13 for just $5 a month.


MacBook & iMac Deals

A womens hands on the key board of an apple computer at Best Buy

We’re seeing some amazing MacBook Black Friday deals on Amazon, like $200 – $300 off Apple MacBook models.

These were the best MacBook & iMac deals in 2022:

Get up to a $250 Apple gift card when you buy a MacBook Air, MacBook Pro, Mac Mini, or iMac from Apple.



Where can I find the best Apple Black Friday deals?

A person pulling a box of Apple Airpod pros out of an Amazon box.

Amazon consistently has the lowest prices on Apple products overall. Your next best shot at iPad Black Friday deals is to check Walmart and Target. They’ll likely be racing to catch up with Amazon’s low prices from now through Black Friday.

Target has a holiday price match guarantee, too. That means if you purchase something at Target and it drops in price from now through Dec. 24, you can request the lower sale price (and get the absolute best deal of the season at Target). You’ll also save an extra 5% with your Target RedCard.

Check out Target’s full price match policy.


Does the Apple store do Black Friday?

Apple store, store front with people walking buy.

The Apple store usually has the same Black Friday offer — Apple gift cards with select purchases. In 2022, Apple offered up to $250 in Apple gift cards when you buy an eligible iPhone, Apple Watch, Mac, AirPods, and more products directly from the Apple store or This deal started on November 25, 2022.

Related: We listed all our best ways to save on Apple products.



What stores offer Apple gift card deals?

A person holding an apple gift card.

Other than the Apple store (above), Target offered a great Black Friday deal on Apple gift cards. You could get a $15 Target Gift Card when you buy $100 worth of Apple gift cards from Target.


Expect the biggest savings on Apple Watches and AirPods.

someone holding airpod pros

Apple Watches and Apple AirPods typically have the biggest Black Friday discounts, and they’re also the number #1 bestselling Apple products on Black Friday.


Accept 10% savings on iPads and MacBooks for Black Friday.

A Macbook box on a table with a plant in the background.

Retailers are a lot more stingy with Apple Black Friday savings on iPads and MacBooks. A good deal hovers in the 8% – 10% off range. It doesn’t seem like a lot, but it’s a discount to get excited about when it comes to these two models.


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