Guys, it might not be over for Toys”R”Us!
Just when we finally started to come to terms with a Toys”R”Us-less world, we might be seeing a comeback.
The owners of what’s left of the company have canceled plans to auction off the brand, and instead are focused on getting Toys”R”Us toys back into our lives.
Will Toys”R”Us reopen? Sure looks like it.
Here’s what they’re thinking:
They want to open actual new retail stores.
In a press release, the new owners say they are “actively working” to develop new Toys”R”Us and Babies’R’Us stores in the U.S. and around the world.
Owners say reviving the brand is the best moneymaking scenario.
The investors who were supposed to sell off Toys”R”Us for parts changed their mind, instead deciding that opening stores again would be the most profitable.
The company wouldn’t have the crushing $5 billion debt that killed off the chain, thanks to declaring bankruptcy.
New Toys”R”Us stores will likely look very different.
Although the owners haven’t shared details about how the brand would be resurrected, the owners are in brainstorming mode with potential partners, promising a “new and reimagined” retail experience.
Since many of the challenges that forced them to close haven’t really changed, keep an eye out for some dramatic reinvention — or at least something closer to the more compact, mall-based Toys”R”Us Express stores we saw a few years back.
The new Toys”R”Us is looking to grow its products, too.
Geoffrey, LLC, the parent company of Toys”R”Us, owns more than 20 well-known toy and baby brands, and they’re looking to push those brands internationally.
Several of their brands — including blanket and clothing brand Koala Baby, American Girl competitor Journey Girls and Fastlane toy cars — have stores on Amazon, but expect further expansion into non-Toys”R”Us retail stores.
There’s no timetable on when stores could return.
Just don’t expect to do your Christmas shopping there.
I mean, they did just close all their stores in June. Patience, people!
This whole thing is subject to the U.S. Bankruptcy Court.
The transition of the business to new permanent ownership has to get approved first, but there’s reason to be hopeful!
There are some Toys”R”Us stores open now.
But they’re in Asia.
Toys”R”Us kids still shop at more than 400 physical stores and 8 online stores in Hong Kong, Japan, China, Macau, Brunei, Malaysia, the Philippines, Singapore, Taiwan and Thailand.
As for the U.S., we’ll just have to wait. But in the meantime, there are plenty of places to save money on toys with Toys”R”Us out of the picture.