Jenna McMahon | 

American Eagle Black Friday Sale 2024 Predictions: Save Up to 60%

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If you’ve been waiting for bigger discounts on American Eagle mom jeans, Black Friday 2024 is the time to shop. In 2023, you could get 50% off the whole collection, $25 hoodies (reg. $59.95), and seven for $30 Aerie undies. The deals were extended for a couple of days after Cyber Monday.

In 2023, American Eagle’s main Black Friday/Cyber Monday event started with their Friendsgiving Sale on Nov. 17, though this first day was an early access sale for Real Rewards members. The sale opened to the general public on Nov. 18. We expect a similar pattern to follow in 2024.

Here are the best tips for shopping and saving big during American Eagle’s holiday sales, and don’t forget to check out all the latest American Eagle deals available now.

Want Black Friday deal alerts sent right to your phone? Text SAVE to 57299 to get on the list.


1. The American Eagle Black Friday Friendsgiving sale was extended for an extra day in 2023.

a woman holding a phone and american eagle bag outside store

American Eagle’s Black Friday officially dropped their Friendsgiving sale on Nov. 17, a week before Black Friday. Nov. 17 served as a 24-hour “early access” sale for Real Rewards members, but all shoppers could enjoy deals throughout the rest of the month. The sale now ended on Nov. 30 at 5 am EST.

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Is American Eagle closed on Thanksgiving 2024?

American Eagle stores will be closed on Thanksgiving Day, but you can still shop for Black Friday deals online.

What time does American Eagle open on Black Friday?

American Eagle stores will likely open for their normal hours on Black Friday, starting at 10 a.m. ET. Be sure to call your local American Eagle or Aerie store for the most accurate holiday hours.


2. American Eagle usually has three “waves” of Black Friday deals. In 2023, the first ran from Nov. 1 until Nov. 3 at 5 a.m. ET.

a woman grabbing her bag and reciept from an employee in american eagle

American Eagle usually sticks to the same schedule for their Black Friday and November sales. You’ll find deals throughout the whole month, but American Eagle won’t promote the early deals as part of their official Black Friday sale. Finally, American Eagle drops its Friendsgiving Sale one week before Black Friday, with deals running through the end of the month and beyond.

When was the American Eagle Black Friday sale in 2023?

  • Nov. 1 – 3 (confirmed): The Buy More, Save More Promotion
  • Nov. 11 – 15 (confirmed): Early Black Friday deals online
  • Nov. 17 – 30 (confirmed): Friendsgiving Sale / Black Friday deals online and in stores

RELATED: American Eagle Student Discount: Make That 20% Off Work in Your Favor


3. The American Eagle Black Friday deals are expected to change every few days through Cyber Monday.

a woman looking at a sales tag in america eagle

The AE Holiday Gift Guide debuted on Nov. 1 last year, and with it came some pretty notable discounts. These deals were short-lived though. Many expired on Nov. 3. Think of this first wave of savings as a holiday shopping kick-off.

What kind of Early Black Friday Deals can I find during early November?

Here’s a summary of what we saw last year:


4. Expect the American Eagle’s Friendsgiving Sale to start a week before Black Friday.

a ipad with american eagle ad on table next to shopping bag

American Eagle kicks off their Friendsgiving Sale a week before Black Friday, and all the Black Friday deals will be available to shop then. In 2023, the Friendsgiving Sale started on Nov. 17 for Real Rewards members and Nov. 18 for everyone else. Last year, the Friendsgiving Sale ended on the Sunday after Black Friday.

What deals can I expect during American Eagle’s Friendsgiving sale?

Honestly, some of these deals are too good to pass up. Here’s what we’re seeing right now:



5. Sign up for Real Rewards to get exclusive access to American Eagle Black Friday savings.

a woman holding a phone outside the american eagle store

Whether you’re a regular at American Eagle or you’re just stopping by for Black Friday, you need to sign up for the Real Rewards program. It’ll save you 10% – 30% more on American Eagle Black Friday deals.

It’s free to be a level 1 Real Rewards member, but you have to spend a certain amount of money each year to reach a level 2 or 3 membership. Still, free members get to shop exclusive sales in November, score extra discounts on Black Friday prices, and get special gifts and rewards on select purchases. Real Rewards also gives you points every time you shop (10 points per $1 spent for level 1 members), and you get a $5 reward for every 1,250 points you earn.

Here are some of the exclusive Real Rewards deals that expired Nov. 18 at 5 am ET:

  • Receive an extra 30% off AE purchases
  • Get an extra 40% off Aerie leggings and tops
  • Take advantage of an extra 30 – 40% off the Aerie collection
  • Buy 10 Aerie undies for $35


6. American Eagle’s standard Black Friday discounts are 30% – 40% (but aim to save more).

a woman looking at the tag on a sweater in american eagle

In 2020, American Eagle’s main Black Friday discount was 40% off, but it went down to 30% in 2021 and 2022. We’re hoping they bring back the bigger discount this year, but you’ll have plenty of other great deals to jump on through the whole month of November — and some of them are better than Black Friday.

Want to boost your Black Friday savings? Use these tips to score bigger discounts at American Eagle:

For a full list of tips, check out our complete guide to American Eagle sale hacks.


7. The 10 for $35 on Aerie undies is one of the best Black Friday deals at American Eagle.

aerie underwear in store

Aerie undies usually sell for $8.95 each. But during American Eagle’s Black Friday sale, you’ll have the chance to buy 10 Aerie undies for just $35. That’s over 63% off their regular price!

Aerie usually runs an ongoing promo for undies — six for $30. With the Black Friday deal, you’ll still save $1.50 per pair compared to the normal offer.

RELATED: Victoria’s Secret Black Friday Sale 2023: How to Save


8. Don’t buy American Eagle Jeans at 25% off — you’ll find better discounts before and after Black Friday.

a woman looking at american eagle jeans in store

American Eagle jeans usually have a lower discount than everything else on Black Friday. In 2023, American Eagle offers 30% off everything and only 25% off jeans for Black Friday. But starting on Cyber Monday, jeans were included in the 30% discount. American Eagle has stuck to this trend for the past three years, so we’re pretty confident you can expect the same next year.

You’ll also find clearance jeans from $9.99 – $24.99 during the first wave of online-only sales in November. Our best advice is to check for deals on American Eagle jeans throughout the whole month and pay close attention to those three major sale waves. Don’t forget, you’ll earn two times the points on jeans as a Real Rewards member, so you’ll get 20 points per $1 spent on jeans with your free membership!


9. Ask American Eagle for a price adjustment if you find a lower price within 14 days.

someone comparing receipt with price tag

Let’s say you buy a pair of jeans at 25% off for Black Friday. But when you head to to shop on Cyber Monday just a few days later, you see a lower price for that same pair of jeans. American Eagle lets you request a price adjustment within 14 days if you find a lower price. So if there’s a better deal on the same item within two weeks of your purchase, you can still get the lower sale price.

To request a price adjustment, bring your item to the store with proof of the lower price or contact American Eagle Customer Service and speak to a representative.



10. Buy discounted American Eagle gift cards from Raise and save up to 12% for Black Friday.

a person holding up a american eagle gift card next to a cellphone with raise app on screen

If you’ve never heard of, prepare to be thrilled by this exciting information. Raise lets you buy and sell gift cards at a discounted price. Right now, you can buy American Eagle gift cards from Raise for 12% off the gift card amount.

If you’re serious about saving for Black Friday, buy a discounted American Eagle gift card from Raise well in advance (like, right now). Then use your discounted gift card to pay for your Black Friday purchases at American Eagle. You’ll get to stack the 12% gift card discount with other Black Friday deals available in 2022.


11. Skip the $75 free shipping minimum and choose free curbside or store pickup instead.

a woman sitting outside american eagle looking at receipt

If you’re shopping for American Eagle Black Friday deals online, you’ll have to spend at least $75 to get free shipping on your order. If you don’t spend at least $75, you’ll pay $7 for standard shipping or $15 for 2-day shipping.

If you don’t plan on spending that much, you can pick up your order for free at an American Eagle store near you. Head into the store to grab some last-minute items or pick up your order curbside, instead.

Keep in mind: Level 2 Real Rewards members get free shipping on $50+ purchases, while Level 3 members get free shipping on all purchases.


12. Join ShopRunner for free 2-day shipping on American Eagle purchases.

person with a laptop sitting on couch with american eagle page on shop runner website

ShopRunner members get free 2-day shipping at popular stores like American Eagle, Saks Off 5th, Coach, Kate Spade, and more. Once you sign up for ShopRunner, you’ll have the option to choose free 2-day shipping when you check out at eligible stores. Just make sure you’re signed in to your ShopRunner account when you choose your shipping method.

You also get free returns with ShopRunner, so if you don’t love what you ordered, you can print a return label through ShopRunner and send your order back for free.

You’ll get a complimentary ShopRunner membership for spending $120 at American Eagle when you sign up. Or get a complimentary membership if you have an AmEx card or PayPal account!


13. Don’t stress over Black Friday returns — American Eagle’s return policy is more than flexible.

n american eagle receipt being held above store area

American Eagle’s return policy is extremely generous, which takes the stress out of holiday shopping in a big way. You can take as much time as you need to return items you don’t want to keep — even if you’ve already removed the tags!

You still have to be realistic about returns though. For example, you can’t return anything that’s been stained, ripped, or damaged in any way. But you won’t have to rush to get your return mailed in after Black Friday. You can even wait for the year-end holidays to wrap up before you get back to the store.

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