Did you hear the buzz last summer about the free Dollar General Beauty Box giveaways? To celebrate their Dollar General Days of Beauty online event, Dollar General gave out 20 free beauty boxes during a series of five sweepstakes in 2024. But that was a far cry from the 5,000 free beauty boxes they gave away the prior year.
And unfortunately, The Krazy Coupon Lady has recently confirmed that Dollar General will not host a virtual Days of Beauty Event in 2025 — and a beauty box giveaway isn't happening either.
Here's what we know as of June 2025. We also round up the best Dollar General deals and beauty deals so you can shop smarter.
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Dollar General Days of Beauty was an annual virtual event with beauty advice and free Beauty Box giveaways.
Influencers and celebrities shared their fitness routines, morning rituals, and beauty tips during this virtual event, all with a focus on multicultural women’s beauty.
Each day usually focused on a different topic, but the free Beauty Box giveaways were always the most talked about. But the last time Dollar General offered this event was in summer 2024.
KCL has confirmed that the Dollar General Days of Beauty event is not happening in June 2025.
Dollar General usually hosted their free Days of Beauty event in the summer, and we originally predicted it would kick off around Monday, June 30, 2025, based on the timing from previous years.
But as confirmed by a Dollar General contact on June 27, "DG is not hosting a virtual event this year or offering beauty boxes."
Here are the last few dates they held the event:
June 24 - Aug. 30, 2024
July 10 - 15, 2023
July 11 - 16, 2022
In 2024, Dollar General only gave out 20 free Beauty Boxes during a series of five giveaways.
To generate buzz for their Days of Beauty event, Dollar General always hosted a free Beauty Box giveaway on their website. But we noticed that the giveaway got a bit less generous in 2024.
Instead of the 5,000 free Beauty Boxes that were available in 2023, the 2024 event only gave out 20 free boxes. To enter each giveaway, you had to follow Dollar General and a specific influencer on both Instagram and TikTok and comment on your favorite product from the themed box for that week.
Here’s a recap of the Dollar General Beauty Box giveaways that happened in summer 2024:
Curls & Crowns Giveaway (July 1 - 5) — included 7 free hair products from Yes Honey and SheaMoisture
Wellness Like Wow Giveaway (July 15 - 19) — included 3 free products from Dr Teal's and SmartWater
Pretty, Polished & Pampered Giveaway (July 29 - Aug. 2) — included 8 free products from Kiss, Sally Hansen, and more
Summer Glow & Shine Giveaway (Aug. 12 - 16) — included 5 free products from Nivea and Neutrogena
Queens of Glam Giveaway (Aug. 26 - 30) — included 9 free products from Covergirl and L.A. Colors
In 2023, they gave out a whopping 5,000 free Beauty Boxes to those who registered in advance.
Almost as soon as Dollar General announced the free Beauty Boxes in 2023, they sold out. DG only made them available to the first 5,000 people who registered online for the event. And after that, the free boxes were no longer available to new registrants.
If you didn't get one of the first 5,000 Beauty Boxes, you had a (tiny) chance to win one during the actual event, but they only gave away two free boxes. To get entered to win, you just had to follow Dollar General Beauty and Dollar General on Instagram, like their giveaway post, and tag a friend for more entries.
Don't bother checking your Dollar General store for any festivities — this event is online only (if it ever happens again).
Unlike a typical Dollar General event (like the Dollar General clearance events we know and love), the Dollar General Days of Beauty event is always virtual. You’ll visit the website during the event to watch tutorials from influencers and hear about the featured products.
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