There are some HOT deals on electric toothbrushes right now at Target.  Sale prices effective through Saturday, 12/4.
The Tag Above this Toothbrush Is Wrong. It is for the Rechargeable Oral-B Toothbrush which Is $11.69

Oral-B Cross Action Power Max Whitening Rechargeable Toothbrush $11.69
Use $10.00/1 – Oral-B Vitality or Other oral-B Rechargeable Electronic Toothbrush RP 11/14
or $3.00/1 – Oral-B Cross action Power, Cross action Power White or Power Max Brush PG 11/28

Final Price: as low as $1.69

Sonicare Essence Toothbrush $37.99
Use $10.00/1 – Phillips Sonicare Rechargeable Toothbrush – (target.com)
And Use $10.00/1 – Phillips Sonicare Rechargeable Toothbrush SS 11/21
Pay: $17.99, Submit $10.00 Mail in Rebate from SS 11/21
Final Price: $7.99 after Mail in Rebate