Alana Vandagriff | Updated

Target Free Events: NYX, Essie, Maybelline Makeup Demos + ACOTAR Party

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Target is bringing back free in-store events in 2026, and these aren’t just casual drop-ins. You’ll find free samples, giveaways, kids' activities, and even limited-edition collectibles. Some events last just four hours and happen at every store, while others are touring the country, stopping at one store per state. Since most of these events are completely free and operate on a first-come, first-served basis, supplies can disappear fast. And you don’t need a Target Circle account to participate.

The next event is Oct. 17. Shoppers at most stores can grab FREE Gigglescape stickers between noon and 4 p.m., plus free bouquet-style wrapping when they buy three or more of the new plush flower stems.

ACOTAR fans, Target is also hosting a midnight release party on Oct. 26, and the first 100 guests get a free keychain.

If you want to stretch your weekend budget without spending a dime, these events are worth it. While you’re out couponing at Target, they’re an easy way to score freebies.

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What KCL Experts Think You Should Know

  • Most Target store events are totally free: They don’t require a purchase. You just show up during the event.

  • Supplies are limited: Once they’re gone, they’re gone.

  • Pay attention to times: Many events run for a tight 4-hour window.

  • You can't get unlimited freebies: The limit is typically one per guest.

  • Not every event is at every Target store: Some events happen at all stores, while others are at select locations only.

  • Brand-sponsored events often have the best freebies.

  • Score bonus items: Be there early — the first guests sometimes get bonus items.

Upcoming Free In-Store Events at Target

Oct. 24: Free Gem Stickers + Essie and Maybelline Demos

Get Halloween beauty inspiration with demos featuring Essie Apricot Oil and Maybelline Peel-Off Lip Liner. Plus, grab free multi-use gem stickers, while supplies last. Demos are for ages 16 and older.

Oct. 24: Free Gem Stickers + NYX Halloween Makeup Demos

Check out Halloween makeup demos featuring NYX Epic Ink Liner and Epic Wear Liner Stick. There's also a free multi-use gem sticker giveaway, while supplies last. Demos are for ages 16 and older.

Oct. 25: Fan Shop Styling Event + Free Game Day Kit With Purchase

Explore the new Fan Shop, get tips from professional stylists, and snap a game day outfit photo. You can also get a free Game Day kit with a Fan Shop purchase, while supplies last.

Oct. 25: Threshold Home Styling Event

Pick up bed-styling tips during a live demo with a special guest, explore the new Threshold home collection, and take home a curated mood board. Custom embroidery is also offered with select Threshold purchases, while supplies last.

Oct. 26: ACOTAR Midnight Release Party

The first 100 guests get a free keychain and a ticket to buy A Court of Splintered Harmony at midnight. There's also ACOTAR trivia and Starbucks. Preorder pickup orders won't be ready until the store opens on Oct. 27.

Oct. 30: Monster Jam Event + Free Giveaways

Snap a photo with a life-size Monster Jam truck, try hands-on toy demos, and grab exclusive giveaways. There's also a pit crew duffle bag with purchase, while supplies last.

Nov. 1: Rachel Ashwell Styling Event + Free Embroidery With Purchase

Get a live bed-styling demo from Rachel Ashwell and explore the returning Simply Shabby Chic collection. Shop select items to get free embroidery, or purchase her new book, Meadow Manor , to have it signed, while supplies last.

How Target Store Events Work

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If you’ve never attended a Target event before, here's the rundown:

  • No ticket is required.

  • No purchase is required unless stated.

  • It's a first come, first served situation.

  • Supplies are limited.

  • Not all stores participate.

For tour-style events, confirm your location before heading out. For bonus items, only a select number of people may receive them, so arriving early is key.

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