Today is the first day of the Ulta Gorgeous Hair Event, where you can save 50% off select hair care and tools each day during this three-week sale. Today’s markdowns include deals from Revlon, IGK, Pattern, Coco & Eve, and Authentic Beauty Concept.

Ultamate Members, shop the Gorgeous Hair Event and earn rewards. Platinum and Diamond members, get free shipping with a $10 beauty steals purchase. All shoppers will receive free shipping on orders of $35 or more. Store pickup might be available, depending on local inventory.

Better yet, you can save even more when you use TopCashBack to save $25 on any Ulta purchase.

Wanna text? I’ll send you a couple of the hottest deals each day — just send me a text at +1 (208) 266-4466.

Buy 1 Revlon One-Step Paddle Dryer in Black (reg. $39.99) $19.99, sale price through May 9
Free store pickup or free shipping on orders of $35+
Final Price: $19.99

Buy 1 Pattern Leave-In-Conditioner, 9.8 oz (reg. $25) $12.50, sale price through May 9
Free store pickup or free shipping on orders of $35+
Final Price: $12.50

Buy 1 IGK Good Behavior Select Products (reg. $27-$33) $13.50-$16.50, sale price through May 9
Free store pickup or free shipping on orders of $35+
Final Price: as low as $13.50
Buy 1 IGK Good Behavior Spirulina Protein Smoothing Spray (reg. $32) $16, sale price through May 9
Online only
Free store pickup or free shipping on orders of $35+
Final Price: $16

Buy 1 Coco & Eve Like A Virgin Coconut & Fig Hair Masque (reg. $40) $20, sale price through May 9
Online only
Free store pickup or free shipping on orders of $35+
Final Price: $20

Buy 1 Authentic Beauty Concept Select Cleansers, Conditioners, and Masks (reg. $28-$38) $14-$19, sale price through May 9
Online only
Free store pickup or free shipping on orders of $35+
Final Price: as low as $14

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