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If you’re running low on your favorite hair care products or in the mood to try something new, keep Ulta’s Gorgeous Hair Event on your radar. We anticipate the next Gorgeous Hair sale to start in Oct. 2023. The spring sale ended on June 3.

That’s right, Ulta historically runs this promotion in both May and October with lots of hair care products and gadgets on sale, including shampoos, conditioners, and styling tools. Basically everything you need to get your hair looking amazing for much lower than retail prices.

Ulta throws in a few Surprise Beauty Steals every now and again to the calendar, and we pop those into the need-to-know deals so you don’t miss anything. Get ready to load up your shopping cart just like you would for Ulta Black Friday. Once these deals are over, you’ll have to wait a whole five months for the next event. Did I mention you’ll save up to 50% on brands like Redken, Living Proof, Pureology, and more?

What to know before you shop the Ulta Gorgeous Hair Event:

  1. You can’t use coupons with this sale, and the item limit is four for each deal.
  2. Much of the sale is online only, but not all of it. So pay attention to call outs.
  3. Liter-size products (jumbos) are excluded from the sale unless specifically noted otherwise.
  4. Diamond and Platinum members get free shipping with a $10 beauty steal purchase.

Download the KCL app and add Ulta to your favorite stores. You’ll see a real-time feed of Ulta deals any time you open the app!


We predict the next Gorgeous Hair Event will start Oct. 2023.

Shelves of products featured for the Gorgeous Hair Event at Ulta

For the last three years, Ulta has started the springtime Gorgeous Hair Event on the second Sunday in May. Following suit, this year it started on May 14. Looking at the fall event, we predict it will start in October and will update this post when we have a concrete date.


These are the deals we loved during the May Ulta Gorgeous Hair Event.

Someone holding up a can of Kenra working spray at Ulta

Gone, but not forgotten, this was the best of the best from the Ulta event. And we hope to see some of the same deals again in October.

Week 1

Week 2

Week 3

Related: Check out our full list of hacks to save you serious cash at Ulta.


The retailer also offered these twofer deals running throughout the entirety of May’s Ulta Gorgeous Hair event.

Someone holding some Joico Youth Lock shampoo and conditioner in front of the Joico shelf at Ulta

Let’s say you aren’t one to remember checking the daily deals, Ulta still came through for you. These twofer deals from top brands were available each of the event’s three weeks.

Ulta's Gorgeous Hair Event: Everything to Know About the Bi-Annual Sale