Kelly Bryant | 

Ulta Gorgeous Hair Event 2024: 50% Off Beauty Steals to Return in May

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The Ulta Gorgeous Hair Event is a twice-yearly sale that runs for three weeks each time. Typically, you'll see the first event of the year in May, then the second in October. The spring sale ended on June 3, 2023 and, like clockwork, the fall sale started on Oct. 1 and ran through Oct. 21. Much like Ulta's 21 Days of Beauty event, the deals swap out daily, so you have a limited time to get the 50% off discount on a specific product.

We predict you'll see Ulta Gorgeous Hair back on Sunday, May 5, 2024.

Ulta seems to enjoy the element of time restrictions in their sale events. However, the Ulta Fall Haul ran consistent deals through its weeklong period at the end of Sept. 2023.

They seem to like the element of surprise, too. Ulta throws in a few Surprise Beauty Steals every now and again to the calendar. We pop those into the need-to-know deals so you don't miss anything. Get ready to load up your shopping cart just like you would for Ulta Black Friday. Once these deals are over, you'll have to wait a whole five months for the next event. Did I mention you'll save up to 50% on brands like Redken, Living Proof, Pureology, and more?

What to know before you shop the Ulta Gorgeous Hair Event:

  1. You can't use coupons with this sale, and the item limit is four for each deal.

  2. Much of the sale is online only, but not all of it. So pay attention to call outs.

  3. Liter-size products (jumbos) are excluded from the sale unless specifically noted otherwise.

  4. Diamond and Platinum members get free shipping with a $10 beauty steal purchase.

Download the KCL app and add Ulta to your favorite stores. You'll see a real-time feed of Ulta deals any time you open the app!

We predict the next Ulta Gorgeous Hair event to start on Sunday, May 12, 2024

The next Gorgeous Hair event will likely kick off on May 12, 2024. For the last three years, Ulta has started the springtime Gorgeous Hair Event on the second Sunday in May. Following suit, it started on May 14 in 2023.

In the fall, the sale ran from Oct. 1 - 21, 2023.

Ulta Gorgeous Hair deals rotate out daily, so you have about 24 hours to snap up a particular product at 50% off.

As we mentioned earlier, the beauty deals (which Ulta calls beauty "steals") rotate out daily. So what you see listed at 50% off on a Monday is going to be different than what is offered at that deep discount on Tuesday.

Each product involved in this sale is related to haircare, though we've seen that included lash serums, too (hey, lashes are hairs).

Unlike the Ulta 21 Days of Beauty Event, Ulta Gorgeous hair is just that — applying 50% off to hair care and hair styling products only. But, yes, you will see the occasional lash serum in the sale because those tiny eyelid hairs need some love, too.

The sale always runs for three weeks (or 21 days).

While Ulta likes to keep us on our toes by swapping out the deals every 24 hours, they're nothing if not traditional in a few ways. The first: Ulta Gorgeous hair always runs for three weeks, or exactly 21 days.

And the event always happens twice a year: once in the spring and once in the fall.

Spend $35 on your purchase during the event to get free shipping, otherwise choose store pickup (which is free).

It's not like Ulta never offers free shipping. They do. But typically you'll have to meet the $35 spend required to get it for online purchases. However, if you have an Ulta close by and your items are in stock there, choose in-store or curbside pickup to dodge shipping fees. Store and curbside pickup is absolutely free.

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