Victoria’s Secret just launched their new Amazon store, expanding the reach of their beauty and personal care product lines. This “grand opening” gives us access to over 120 PINK and Victoria’s Secret brand products, such as the best-selling Bombshell fragrance or the PINK Beauty line.

Text AMAZON to 57299 and be the first to know about the best Amazon deals.

It’s not surprising that the burgeoning online marketplace would see Victoria’s Secret selling their products on Amazon. While the company already sells directly through their own online store, they want to meet their customers where they’re shopping, and there’s no denying the market reach that Amazon provides.

This decision also cuts out third-party Amazon retailers from selling Victoria’s Secret and PINK beauty products, allowing shoppers to buy directly from the brand.

Buying on Amazon vs. Victoria’s Secret

If you’re anything like me, you want to know the costs and benefits of shopping for Victoria’s Secret and PINK beauty products from Amazon. Here’s what I found out:



Amazon Prime members will benefit from free Prime shipping on eligible items. Non-eligible items ship free with orders of $25 or more.

When buying from the Victoria’s Secret website, you’ll get free standard shipping on orders of $75 or more, or pay $8 for orders under $75. Next-day shipping rates range from $18 to $26.

Subscribe & Save

Amazon has an automatic reordering program called Subscribe & Save. If you’re unfamiliar with this program, here’s the scoop:

  • This is a free service with free shipping.
  • You’ll get an automatic discount on each item you subscribe to.
  • When you’ve subscribed to five or more items for auto-delivery each month, you’ll reach the maximum discount on each product. Maximum discounts range from 5% to 20%.

Learn more about how Amazon Subscribe & Save works and how to cancel your Amazon subscriptions.

Some Victoria’s Secret and PINK items will be eligible for Amazon Subscribe & Save discounts. This selection has greatly expanded since their Amazon storefront launched. To see all of the Subscribe & Save Victoria’s Secret & Pink Beauty products, click here.

As low as $15.84 $19.95 (21% Off)
0% or 5% off with Subscribe & Save

Sales & Deals

One of the best ways to save at Victoria’s Secret is to shop their sales and promotions both in stores and online. So far, these popular beauty sales haven’t been extended to their Amazon store.

However, I’ve noticed a lot of prices on Amazon are significantly lower than those on the Victoria’s Secret website. It’s definitely worth scrolling through to find some great deals. Check out what I found:

Price Matching

Amazon price matches competitors like Target and Walmart. When Victoria’s Secret runs beauty sales, we may see Amazon follow suit. If that’s the case, Amazon will likely be the better price when you account for Subscribe & Save savings.

We’ll post all of the hottest deals on these items, so keep the KCL Amazon Deals page bookmarked.

What About Victoria’s Secret & PINK Apparel?


Victoria’s Secret just added a small collection of loungewear to their Amazon storefront page. Hopefully, we’ll see all of the brand’s famous bras, panties, and other apparel added in the future. Click here to shop all of the available items.

Shop all the Amazon deals